Clients include: Evoke Health, Grey Advertising, MDC Communications, Mission Pharmacal, Lyons Lavey Nickel Swift, The Burns Archive and The Martin Group

Created promotional materials for ReFacto and BeneFIX, recombinant coagulation factors for hemophilia A and B, respectively. Key member of the team responsible for the global launch of ReFacto, which exceeded all sales forecasts in European markets. Executed launch materials in a record-breaking 89 days.Supervised day-to-day activities for BeneFIXConceptualized with art directors, attended market research, and contributed to strategic and tactical meetings. Worked cooperatively with other creative teams on assignments covering therapeutic categories, including contraceptives, pain products, cholesterol-lowering agents, and bowel preps. Developed a multitude of creative concepts for Cipro Tablets and Cipro I.V.Advised senior management on critical copy issues – eg, copy and design consistency, FDA rules and regulations, etc.Expanded product promotions through the creation of new marketing tools – eg, convention displays, portable presentations, etc.

Independently supervised permanent and freelance editors. Related activities included:Line-edited copy for a wide variety of client products and services, including antibiotics, NSAIDs, oral contraceptives, etc. Trained new personnel on editing procedures, account requirements, and agency operations.Researched and fact-checked data to ensure accuracy of materials submitted to client review committees as well as the FDA.Developed corporate style guides to assure consistency among different client-related activities – eg, brochures, presentations, etc.