Founder, President / Ceo / Design Strategist
CurrentBusiness is Better When Connected Through Design.Intersection-Inc is a design innovation catalyst fueling innovation by translating business strategy into meaningful user experiences, products and services. Intersection optimizes ROI by humanizing technology and data. Applying a rich array of perspectives through collaborative & interdisciplinary knowledge is key to solving today's complex, multi-dimensional issues. The Design Academy, Intersection's educational collaboratory, teaches human-centered design thinking to instill an empathetic culture that focuses on people and solving the right challenge.Joan is co-founder and president. As a design strategist with broad-based business background, she has a unique perspective on integrating the organic creative process into tangible and feasible business and design strategies. With a focus on leveraging the value of design, she has consulted for Bose, Magna Int'l, BMW/Designworks, GE Healthcare, CVS, GE Energy, Port of San Diego. Her ability to integrate business with design thinking has led to the development of ground breaking research in design management such as Design Metrics & Brand Language. Her work has included innovation, experience design, human-centered design thinking, design philosophy, qualitative/industry research, design / innovation assessments, discipline integrationAs an entrepreneur, she has practical experience in design resulting in 5 patents for a retail product line, including all elements of business start-up to market launch and licensing.Through her multinational clients & sense of adventure, she has travelled extensively contributing cultural insights & knowledge to her perspective on projects. Joan has a passion for sailing afar.SpecializationThe BUSINESS OF DESIGN: Innovation, assessments, business integration, brand languageDesign: design strategy, human-centered design thinking facilitation, experience designResearch: qualitative, trends, industry, design metrics