Joan Krellenstein Email & Phone Number

San Marcos, TX, US

San Marcos, Texas, United States

San Marcos, Texas, United States

Austin, Texas Metropolitan Area

• Lead, develop and execute the integrated content strategy and editorial operations for eCommerce company to deliver engaging, authoritative, high-quality content, analysis and commentary.
• Nurture and support a fast-paced, high-performing, collaborative content team to create accurate and authoritative content for cross-platform formats in a fast-paced, deadline-driven environment.
• Ideate and oversee management of a multi-format content pipeline to deliver timely and relevant information and engaging audience experiences via new digital platforms.
• Set and maintain best practices based on SEO, research, and analytics across platforms while maintaining brand identity.
• Mentor and lead a cohesive team while influencing and interacting successfully with diverse individuals at all levels.
• Develop, communicate, and gain acceptance of creative ideas and insights-informed strategies that align with the brand’s mission and goals

South Salem, NY

• CONTENT CREATION
• Content Strategy and Creation
• SEO
• Brand Management and Vision
• Brand Expression and Voice
• Market Analysis

Managed dynamic department including ongoing development teams, foreign-language market teams (US Hispanic, Quebec, Mexico, and Chile), designers and editors that produced the book of profitable materials for the US company, resulting in revenues in excess of $150 million. Directed production of new product formats including health and fitness newsletter.

Stamford, CT

Investigated US resources to assist in adaptation of Swedish-language continuity series, including sourcing vendors for production of sewing patterns and fashion designers for creation of new clothing designs. Negotiated contracts and pricing for all aspects of project. Hired junior staff; managed staff’s transition from PC workflow to Macintosh systems.

Stamford, CT

Managed adaptation of UK wildlife continuity series through a network of US freelancers; set and maintained editorial and production budgets. Created new topics for US market featuring North American birds, mammals, reptiles, and habitats.

New York, NY

Developed and wrote proposals for new projects including series such as The American Traveler and single books such as The Pacific Northwest and Rivals of Rockwell. Participated in selling of company’s services to publishers. Handed all aspects of editorial production including sourcing authors and negotiating contracts, selecting photographs, editing.

New York, New York

Read unsolicited manuscripts and prepared publishing recommendations. Wrote flap copy for novels and picture books. Edited young adult novels. Organized indexes and photo credits for nonfiction works. Liaised with contracts, royalty, and production departments.

Bachelor Of Arts (B.A.), English Language And Literature

Associate Of Applied Sciences (A.A.S.), Buying And Merchandising