Joan Liu Email & Phone Number

Hangzhou, Zhejiang, China

Hangzhou, Zhejiang, China

In charge of strategic work like brand analysis, brand positioning, concept development and brand promotion;My responsibility covers all silk products, including the development of silk scarves, home textiles, home clothes, garments, yoga clothes and cultural and creative silk products;In charge of overall innovative conception and branding strategy, perfecting and improving the general visual style of our brands, coordinating the design, production and use of the corporate image.

Hangzhou, Zhejiang, China

From a fresh pattern designer to a designer director & brand director, I built up a mature and well organized design department with a group of excellent designers. I am in charge of the development and design of the three scarf brands. My work started from the very beginning of the brands’ building, and in the meanwhile, I got involved in the running of the e-commerce brand, and coordinated and took full responsibility of all the work of the product department. By steady effort, my team achieved great goals and gained recognition in the industry.Generally speaking, my responsibility and experience cover all the steps in the building and development of the brand, which makes me fully experienced in the brand running of silk scarves.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

学士, 油画

Activities and Societies: 校学生会宣传部