Joan P. Kersten Email & Phone Number

Kohler, Wisconsin, United States

SALES AND TRAINING SPECIALIST | 02/2022 to 01/2023• Achieved 13.4% increase in monthly newsletter open rate by optimizing MailChimp operations and usage standards.• Produced successful digital campaigns using targeted content and engaging imagery.• Ensured brand guidelines and consistent content of literature and digital presentation updates.• Designed creative content for special events and presentations to provide rapid delivery on short timelines in a fast-paced environment with continuously evolving needs.• Managed apparel inventories, made recommendations, obtained quotes, and provided purchase orders.• Collaborated with outside partners through clear communication and well-defined expectations resulting in better turn-around times and order accuracy. • Managed and maintained training tools for sales teams, including creation of training expectations and certification roadmap, ongoing training module support, and remediation of application issues.

Kohler, Wi

CHANNEL MARKETING ANALYST | 09/2020 to 02/2022• Ensured brand guidelines and consistent messaging for digital applications and in-home selling presentations.• Managed Kohler Sales Force Community information including publishing articles and providing monthly training reports to dealer network. • Deployed, tracked, and communicated quarterly sales promotion metrics, including dealer incentives and discounts.• Partnered with external suppliers and fulfillment houses to maintain inventory and manage distribution of all dealer sales kits and branded apparel.

Two Rivers, Wi

HAMILTON HEALTH CENTER |Two Rivers, WIProvider of community based elderly health care services.DIRECTOR OF MARKETING AND ADMISSIONS | 06/2018 to 04/2020• Created and implemented new marketing strategy and program initiatives that built community awareness, brand recognition, and decision maker loyalty.• Achieved 15% increase in resident population through internal focus on alignment of customer experiences with external marketing strategy and communications.• Developed and implemented external marketing communications, including newsletters, social media postings, and special events designed to improve ongoing resident retention rates.• Provided internal team members with supervisory consultation, coaching, and support on proper customer experience delivery to prevent incidents resulting in state nursing home code violations.• Provided creative design for literature, event signage, announcements, and logo.

Two Rivers, Wi

EGGERS INDUSTRIES | Two Rivers, WIDesigner and manufacturer of custom of architectural doors and millwork. Privately held.MARKETING COMMUNICATIONS MANAGER | 11/2016 to 11/2017• Managed marketing and communications plan to include short- and long-term goals, description of target audiences, marketing strategies and tactics, and budget allocation. • Achieved 8% reduction in annual marketing spend through negotiations with media and publication partners, and improved asset management practices.• Compiled and analyzed tiered sales and pricing data, developed tactical pricing strategies, and created sales incentives that addressed the unique needs for dealer network and shared with supervisory team.• Managed multiple marketing projects, including content creation for social media, Facebook, blogs, special event exhibits, presentations, and planning internal training meetings.

Sheboygan Falls, Wi

WIND MILL SLATWALL PRODUCTS | Sheboygan Falls, WI Custom designer and manufacturer of retail merchandising solutions. Privately held.MARKETING MANAGER | 04/2015-05/2016• Developed comprehensive marketing plan including short- and long-term goals, description of target audiences, marketing strategies and tactics, and budget allocation. • Designed and executed new product launches and sales campaigns to promote new product features and innovations, support and strengthen wholesale customer relationships and enable consistent annual revenue growth.• Established brand guidelines and incorporated them into traditional and digital marketing platforms.• Responsible for content creation, design, and management of literature and marketing collateral.• Responsible for product photography and instructional videography.• Implemented and managed key marketing projects including enhancement of all website content and visual engagement, trade show booth design, and videography and photography creation.• Collaborated with supervisory team to review and assess marketing analytics, developed best practice marketing benchmarks, and established targeted marketing goals.

Manitowoc, Wi

BURGER BOAT COMPANY | Manitowoc, WI Designer and builder of high-end, custom luxury yachts. Privately held.MARKETING COORDINATOR/MANAGER | 06/2008-08/2014• Developed comprehensive marketing plan including short and long-term goals, description of target audiences, marketing strategies and tactics, marketing budget and budget allocation. • Eliminated $210K in non-productive annual media spend though oversight of media buying and collaboration with external media venues to analyze and eliminate audience over-reach.• Achieved $25K+ savings per individual advertising placement and positioning cost by negotiating with publication partners to leverage total spend. • Eliminated $500K in yacht show costs by negotiating external vendor set-up contracts and shipment fees. • Managed, enforced, and updated brand guidelines as needed.• Managed new custom website design project, including managing website design firm relationship, establishing functionality, content creation, and videography and photography creative direction and management.• Created digital and print platforms, including social media content, marketing communications, press releases, advertising, brochures, social media, and e-newsletters. Worked closely with local newspapers, radio, and television networks to announce and capture community interest events.• Managed special events, including national and international yacht shows.• Managed outside ad agencies to ensure compliance with brand and messaging.

Marketing, 3.9

Activities and Societies: Dean’s List, Golden Key International Honor Society, Alpha Sigma Lambda

Diploma, Graphic Design

Website Design