I'm ready to bring my design and marketing experience to you! Connect with me here on LinkedIn or email at joro22904@gmail.com.I am an art director/senior graphic designer with extensive retail design experience, including large seasonal campaigns and targeted product promotions and launches. I have created assets for print and social posts and have a love for taking catalog design to the next level. I have also been a leader, a mentor and a subject matter expert, working for and within creative teams. I believe that the strength of a brand is supported and enhanced by the power of storytelling and the engagement that power generates. I have applied this belief to design work for other industries, including; non-profit, corporate and wholesale marketing.Key competencies include:Art DirectionStudio Art DirectionPrint DesignWeb bannersSocial postsPhoto editingBrand IdentityCampaign DesignMarketing CollateralSignageTypographyIllustrationTeam LeadershipCross-divisional CollaborationProcess ImprovementTime managementSoftware includes:Adobe Creative Cloud-InDesign-Photoshop-IllustratorAdobe AcrobatAdobe BridgeMS PowerPointWorking knowledge of: Microsoft Office-Wordhttps://joanmpatterson.myportfolio.com
Jpdesign
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Graphic Designer And Art DirectorJpdesignKirkland, Wa, Us
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Graphic Designer/Art DirectorJpdesign 2017 - PresentGreater Seattle AreaFreelance visual design and art direction.
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Art DirectorRei 2014 - 2017Kent, WaDesigned and provided art direction for REI, a national outdoor retail co-op operating stores nationwide, two online stores and an adventure travel company.• Established partnerships with in-house client, program and strategy owners, merchandising and digital retail teams• Integrated high-level campaign concepts throughout various marketing channels to ensure a consistent brand experience • Collaborated with marketing and creative teams across digital and social media expressions, including email• Directed 1-2 photographer/stylist teams per campaign to produce assets for 3-5 marketing channels, creating consistent styling, lighting and propping in line with the brand• Presented creative iterations from initial expressions to final comps to senior art directors, design managers, creative directors and marketing partners• Mentored designers on large seasonal catalogs• Nominated twice by marketing department peers for Anderson Award based on professional values and personal integrity -
Senior Graphic DesignerRei 2004 - 2014Kent, WaDesigned print and signage for seasonal marketing campaigns and product promotions, directed studio product shots and partnered with creative teams in creating concepts.• Led in the concept and design of direct mail for campaigns and sale promotions• Oversaw the process to gain efficiencies in the photo studio by increasing the number of daily shots per photographer and developed a Photo Studio Style Guide for in-house and contract stylists• Created conceptual explorations for a Catalog of the Future initiative and other marketing collateral• Championed move to update product photography styling to visually round out a product story and increase incremental sales • Chosen to represent 5 design teams as a Subject Matter Expert for a department-wide Marketing Transformation, streamlining processes and improving communication• Nominated for Anderson Award based on professional values and personal integrity
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Graphic Design / Art DirectionLunatech Studio 1998 - 2003Seattle, WaFreelance design, art direction and management of projects for marketing, promotional and in-house materials for diverse corporate and non-profit clients. Provided studio and location art direction. Developed budgets and managed projects through printing. Clients included: REI, Laser Fantasy International, Pacific Communications Consultants Inc., Association of General Contractors, and Ballard Law Group.
Joan Patterson Skills
Joan Patterson Education Details
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Concentration In Graphic Design
Frequently Asked Questions about Joan Patterson
What company does Joan Patterson work for?
Joan Patterson works for Jpdesign
What is Joan Patterson's role at the current company?
Joan Patterson's current role is Graphic Designer and Art Director.
What schools did Joan Patterson attend?
Joan Patterson attended Colorado State University.
What skills is Joan Patterson known for?
Joan Patterson has skills like Creative Direction, Adobe Creative Suite, Graphic Design, Art Direction, Indesign, Catalogs, Brand Development, Photoshop, Interpersonal Communication, Collaborative Problem Solving, Team Motivation.
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