• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for the company.• Trained new employees on proper protocols and customer service standards.• Identified opportunities to improve business process flows and overall productivity.• Manage supply chain operations, serving as the liaison between suppliers, and the international team, and covering everything from sourcing and manufacturing to transportation and 3PL logistics• Attended trade shows, industry events and client meetings, promoting company brand and building rapport with prospects and partners.• Increased company growth through collaboration with sales and marketing team.• Created and made appropriate documentation for annual budgets and monthly/quarterly/annual reports.• Identified and solved issues with production, workforce and material sourcing to drive business objectives.• Mitigated financial discrepancies by managing budget and payroll operations.• Initiated on-time, under-budget project management to optimize performance.• Managed company budget by designing complex financial model to track and validate expenses.• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.• Managed purchasing, sales, marketing, and customer account operations efficiently.• Provided exceptional customer service to customers, increasing customer loyalty 300%.• Managed daily operations, orchestrating forward-thinking strategies to accomplish profit and expansion goals.• Increased sales over 600% during pandemic by establishing goals, overseeing performance and controlling budget.• Identified opportunities to improve business process flows and overall sales target.

Help new company to open office in NYC, rent office, set up payroll, bookkeeping system, recruit qualified staff to build up operation team, launch ecommerce website, connect wholesale buyers, manage digital marketing.-Set up new office and manage day to day business operations, including recruitment, payroll, logistics, etc. -Launch Ecommerce website, set up Amazon seller central account, social media accounts, wholesale website. -Manage advertising campaigns on google, social media platforms and email campaigns.-Organize and manage trade shows, establish and maintain relationships with wholesale buyers.-Run weekly/monthly/annual sales report, budgeting, expenses and all related financial reports. -Negotiate lease contracts for retail space and other contracts-Explore and connect with industry professionals, brands, influencers etc for business cooperation opportunities.

Manage sales team of 4; in charge of B2B sales of 34 new projects, increase revenue from 0-1M in one year; sales increase 256% for digital sales project; customer retention rate above 90%; handle over 200 major accounts.• Developing networks and building alliances, maintaining relationships with associations, government officials and other show organizers• Collaborating with oversea offices in Asia and Europe• Assisting General Manager on developing projects and exploring new event opportunities;• Developing ideas and updating existing practices to lead the team and grow sales revenues• Built relationships with customers and trade associations to establish long-term business growth.• Achieved sales goals and service targets by cultivating and securing new customer relationships.• Resolved problems with high-profile customers to maintain relationships and increase return customer base.• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.• Monitored sales team performance, analyzed sales data and reported information to General Manager.• Collaborated with upper management to implement continuous improvements and exceed team goals.• Trained 4 new sales representatives annually on sales strategies and processes to reduce process gaps.

Take initiatives in marketing new projects, supported annual conference and major business trips, recruit attendees by cold calling and email campaigns, created new filing system to manage client information. • Involved in project initiations and evaluated related opportunities• Conducted market research and analysis, processed and analyzed databases and client information• Coordinated the organization of executive roundtables, matchmaking fairs and trips to China• Developed and maintained website content• Developed and updated spreadsheets and databases to track, analyze and report on overall performance• Coordinated events and worked on ad hoc projects.

-Analyzed internal management structure and made recommendations-Prepared work presentation of problem analysis and visited clients to further identify solutions