Joan Simon Email & Phone Number

Tampa/St. Petersburg, Florida Area

National Account ManagerOversee the development and execution of yearly business plans to improve share and meet OTC sales objectives at company focused strategic growth account, Publix Super Markets. Responsible for managing the business and further penetrating the HEB and Harris Teeter regional grocery chains. Consistently maintained trade spending efficiency while meeting net sales goals.• Responsible for Novartis’ OTC portfolio which included 30+SKU’s in 6 categories; +17MM factory sales. • Exceeded annual sales and share objectives while driving year over year organic growth in all accounts. (Annual average of 107% of gross sales target; achieved a 14% average profit margin; maintained an annual average of less than 1% returns.)• Built strategic shopper marketing plans and collaborated with marketing agencies to execute unique promotional programs, including:- First ever multi-vendor Pain Solution Center at Publix including Bayer and Pfizer.- Spearheaded seasonal Multi-Vendor Cough Cold event at Publix involving Scotties and Dial: 2011-2015.- Grew the Benefiber business at Publix through unique strategic marketing plans that resulted in the largest share in the U.S. - Created, sold in, and coordinated several unique, private brand Yogurt and Benefiber sampling events for Publix, growing sales 115%.- Designed and executed numerous Hispanic promotions at HEB including radio and print.- Developed and executed day 1 launch plans for Prevacid 24HR Rx to OTC switch for 3 retailers.• Successfully re-launched Excedrin, Benefiber, Triaminic, and Theraflu brands to recapture past users and regain market shares at Publix, HEB, Winn Dixie and Harris Teeter.• Managed ongoing communication with retail brokers coordinating their implementation efforts to achieve distribution and shelving objectives.• Actively involved in presenting and gaining acceptance of internal joint business plans to marketing teams at Novartis every 6 months.

Tampa/St. Petersburg, Florida Area

Customer Business Manager: Eckerd Drug & Publix: 10/99-1/02 Responsible for managing $30MM in factory sales which accounted for 35% of team’s total volume.• Executed all sales and marketing plans for Dr Scholl’s line, Coppertone and other OTC brands.• Gained distribution on all new footcare and suncare items launched from 2000-2002.• Spearheaded all sun care TV and radio promotional events at locations in Miami and the Florida Panhandle. Suncare Sales Director: Publix Account Manager & Director Southeast DSD Suncare: 6/98-10/99Direct account responsibility for Publix Supermarkets while managing two field based Suncare Managers and 16 Suncare Sales Representatives. • Designated “category captain” for Suncare products based on understanding of consumer behavior and a “track record” of successful promotions. • Responsible for developing planograms and managing Publix’s season long suncare permanent rack which included over 100 SKU’s and involved coordination with multiple vendors and brokers.• Scheduled all brokers for Publix Suncare seasonal promotions end caps and store specific promotions in highly incremental markets such as Panama City and Miami.

Tampa/St. Petersburg, Florida Area

Held several sales positions of increasing responsibility including National Account Manager and Broker Manager Southeast