Joan Simon Email & Phone Number

Tampa/St. Petersburg, Florida Area

• National Account ManagerOversee the development and execution of yearly business plans to improve share and meet OTC sales objectives at company focused strategic growth account, Publix Super Markets. Responsible for.
• Responsible for Novartis’ OTC portfolio which included 30+SKU’s in 6 categories; +17MM factory sales.
• Exceeded annual sales and share objectives while driving year over year organic growth in all accounts. (Annual average of 107% of gross sales target; achieved a 14% average profit margin; maintained an annual average.
• Built strategic shopper marketing plans and collaborated with marketing agencies to execute unique promotional programs, including:- First ever multi-vendor Pain Solution Center at Publix including Bayer and Pfizer..
• Successfully re-launched Excedrin, Benefiber, Triaminic, and Theraflu brands to recapture past users and regain market shares at Publix, HEB, Winn Dixie and Harris Teeter.
• Managed ongoing communication with retail brokers coordinating their implementation efforts to achieve distribution and shelving objectives.

Tampa/St. Petersburg, Florida Area

• Customer Business Manager: Eckerd Drug & Publix: 10/99-1/02 Responsible for managing $30MM in factory sales which accounted for 35% of team’s total volume.
• Executed all sales and marketing plans for Dr Scholl’s line, Coppertone and other OTC brands.
• Gained distribution on all new footcare and suncare items launched from 2000-2002.
• Spearheaded all sun care TV and radio promotional events at locations in Miami and the Florida Panhandle. Suncare Sales Director: Publix Account Manager & Director Southeast DSD Suncare: 6/98-10/99Direct account.
• Designated “category captain” for Suncare products based on understanding of consumer behavior and a “track record” of successful promotions.
• Responsible for developing planograms and managing Publix’s season long suncare permanent rack which included over 100 SKU’s and involved coordination with multiple vendors and brokers.

Tampa/St. Petersburg, Florida Area

Held several sales positions of increasing responsibility including National Account Manager and Broker Manager Southeast