Joan Abraham

Joan Abraham Email and Phone Number

Founder and CEO StyleBranding, Inc. | Innovative Fashion & Retail Video Marketing @ StyleBranding
Joan Abraham's Location
Bloomfield Hills, Michigan, United States, United States
Joan Abraham's Contact Details

Joan Abraham personal email

n/a

Joan Abraham phone numbers

About Joan Abraham

𝙁𝙧𝙤𝙢 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 𝙎𝙝𝙤𝙬𝙨 𝙩𝙤 𝙑𝙞𝙧𝙖𝙡 𝙑𝙞𝙙𝙚𝙤𝙨: 𝙈𝙚𝙚𝙩 𝙩𝙝𝙚 𝘿𝙞𝙨𝙧𝙪𝙥𝙩𝙞𝙫𝙚 𝙈𝙞𝙣𝙙 𝙎𝙝𝙖𝙥𝙞𝙣𝙜 𝙩𝙝𝙚 𝙑𝙞𝙙𝙚𝙤 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙒𝙤𝙧𝙡𝙙Joanie is a fashion marketing legend with over 50 years of experience that started back in the vibrant city of Cincinnati, Ohio. She kicked off her career by producing fashion shows for the local department store, and her talent quickly caught the eye of none other than Oprah Winfrey herself! In 1984, Joanie wowed audiences as she brought live fashion production to the small screen with two groundbreaking one-hour specials for the Oprah Winfrey show in Chicago.With the rise of cable television in the mid-80s, Joanie packed her bags and headed to the Big Apple, where she became a force to be reckoned with in the world of fashion video programming. Her brainchild, ADmotion, made waves by installing networked videowalls in shopping centers nationwide, offering advertisers an innovative platform for video advertising. But Joanie wasn't satisfied with just commercials; she infused high-end video editorials, featuring New York's top fashion talent, to promote the latest trends found in malls.Always one step ahead, Joanie recognized the game-changing potential of the internet in 1995 and wasted no time diving into the world of e-commerce marketing. She became a beacon of knowledge, teaching fashion marketing students at Parsons School of Design in New York about the power of online commerce. As social media began to shape the world, Joanie found herself at the forefront, providing unique insights into its inner workings through her teachings on social commerce. Her expertise became so sought-after that she even authored a book, "Creating Brand Cool: Brand Distinction in the Online Marketplace," based on her brilliant class lectures.Fast forward to today, and Joanie is the mastermind behind StyleBranding, Inc., an innovative, disruptive, and fun brand in the video marketing space. Her team produces captivating online content, called VidBits, that aims to entertain and engage viewers on a daily basis. These 40-second episodic stories are tailor-made for brands and are designed to shine on their social media channels, further amplifying brand awareness and fostering a vibrant community.If you're ready to take your brand to new heights and inject some serious personality into your social media strategy, Joanie and the StyleBranding team are here to make it happen.

Joan Abraham's Current Company Details
StyleBranding

Stylebranding

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Founder and CEO StyleBranding, Inc. | Innovative Fashion & Retail Video Marketing
Joan Abraham Work Experience Details
  • Stylebranding
    Author: Creating Brand Cool: Brand Distinction In The Online Marketplace
    Stylebranding Jan 1996 - Present
    Detroit, Michigan, Us
  • Stylebranding
    Ceo And Founder
    Stylebranding Jan 1995 - Present
    Detroit, Michigan, Us
  • Stylebranding
    Founder And President
    Stylebranding Jan 1995 - Feb 2021
    Detroit, Michigan, Us
  • Parsons School Of Design
    Adjunct Professor Parsons School Of Design
    Parsons School Of Design Jun 1994 - Dec 2020
    New York, Ny, Us
    I created the course E-commerce marketing in 1995 which has evolved into Social Commerce for international fashion marketing students. The collective thinking between the theories I have developed using fashion merchandising, entertainment and Brand development mixed with these forward thinking marketing students gives all of us a bird's eye view of how to use technology and the Internet creatively and seductively in selling product online. I have translated my lectures outlining how to use fashion for branding online into a business memoir "Creating Brand Cool: The Art and Entertainment of the Online Sell" published by Francis and Taylor due out in March 2021.
  • Detroit Pockets Of Cool
    Principal
    Detroit Pockets Of Cool Jan 2010 - Dec 2015
    Returning to Detroit, the place of my birth, in 2008 the city was at a nadir point looking upwards. Getting to the core of the passionate leaders of the inner city and seeing how the city was turning around and reinventing itself, was a story that had to be told. Along with one of it's most passionate benefactors, and a top music director/producer in the city, we decided to tell the story of how we see Detroit through music and entertainment; the way the Detroit story should be told. Check out the stories of the known and not so known who have been instrumental in rebuilding the city and are passionate about how it feeds their creativity. It is cool, it is now and it will capture your imagination. www.detroitpocketsofcool.com
  • The Yaffe Group
    Account Supervisor
    The Yaffe Group 2008 - 2008
    Digital Account Supervisor
  • Fashion Institute Of Technology
    Adjunct Professor
    Fashion Institute Of Technology 2003 - 2005
    New York, Ny, Us
    Social commerce and Fashion Branding
  • Admotion
    President
    Admotion Sep 1988 - Sep 1991
    Capital Federal, Capital Federal, Ar
    President and Founder of this new media company. The company positioned multi screen videowalls in major regional shopping centers nationwide, created original high end editorial programming to run with the commercials sold to national advertisers. This new media opportunity allowed advertisers to advertise in the shopping environment within high quality fashion programming that promoted tenents in the malls. I was responsible for hiring the various talent disciplines from Advertising, Mall management, finance, and ad sales to build the infrastructure. We negotiated the leases with the malls, hired the talent team and oversaw the production of the unique editorial content. I also worked closely with the CFO in raising the capital that placed the videowalls in 16 shoppping centers nationwide.
  • Joan Araham Fashion Productions
    President
    Joan Araham Fashion Productions Jan 1983 - 1987
    Created, developed and executed marketing programs for Shopping Centers nationwide. Created live events and video programming for television and emerging cable using the entertainment value of fashion to "sell" product. Innovative programming concepts included two one hour fashion specials for The Oprah Winfrey Show on WLS in Chicago.

Joan Abraham Skills

Brand Development Online Marketing Advertising Marketing Social Media Public Relations Online Advertising Blogging Public Speaking Marketing Strategy New Media Video Fashion Strategic Partnerships E Commerce Entertainment Fundraising Brand Management Social Media Marketing Creative Direction Management Strategic Planning Television Broadcast Editorial Digital Marketing Marketing Communications New Business Development Leadership Integrated Marketing Digital Media Brand Awareness

Joan Abraham Education Details

  • University Of Michigan
    University Of Michigan
    History

Frequently Asked Questions about Joan Abraham

What company does Joan Abraham work for?

Joan Abraham works for Stylebranding

What is Joan Abraham's role at the current company?

Joan Abraham's current role is Founder and CEO StyleBranding, Inc. | Innovative Fashion & Retail Video Marketing.

What is Joan Abraham's email address?

Joan Abraham's email address is jo****@****ing.com

What is Joan Abraham's direct phone number?

Joan Abraham's direct phone number is +164632*****

What schools did Joan Abraham attend?

Joan Abraham attended University Of Michigan.

What are some of Joan Abraham's interests?

Joan Abraham has interest in Children, Education, Dancing, Entertainment, Tennis And A Great Book, Working With Students, Golf, Arts And Culture.

What skills is Joan Abraham known for?

Joan Abraham has skills like Brand Development, Online Marketing, Advertising, Marketing, Social Media, Public Relations, Online Advertising, Blogging, Public Speaking, Marketing Strategy, New Media, Video.

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