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Joana Fonseca Email & Phone Number

Data-Driven Sales and Marketing Strategist: Drive Growth for Businesses at UpWing
Location: Lisbon Metropolitan Area, Portugal, Portugal 15 work roles 3 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Role
Data-Driven Sales and Marketing Strategist: Drive Growth for Businesses
Location
Lisbon Metropolitan Area, Portugal, Portugal

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Joana Fonseca is listed as Data-Driven Sales and Marketing Strategist: Drive Growth for Businesses at UpWing, based in Lisbon Metropolitan Area, Portugal, Portugal. AeroLeads shows a matched LinkedIn profile for Joana Fonseca.

Joana Fonseca previously worked as Senior Strategy Consultant at Upwing and Head of Technology at Vector B2B - Drug Development. Joana Fonseca holds Phd, Thermodynamics, Unanimity from Faculdade De Ciências E Tecnologia Da Universidade Nova De Lisboa - Fct Nova.

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UpWing

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About Joana Fonseca

Experienced Data-Driven Storyteller | Elevating Businesses with Predictive InsightsAs a seasoned marketing and sales strategist driven by data, I excel in guiding organizations towards growth, refining marketing endeavours, and propelling revenue to new heights. Throughout my career, I've seamlessly connected data with decision-making, empowering businesses to make informed choices that drive success. My commitment to evidence-based decisions fuels my passion for data-driven strategies.Expertise Highlights:🚀 Data-Driven Marketing Strategy: Crafting holistic strategies aligned with business objectives, leveraging data to optimise the entire customer journey.📊 Predictive Modelling and Analytics: Utilising predictive techniques to anticipate customer behaviour, forecast sales trends, and enhance the impact of marketing campaigns.🌐 Website Optimization and SEM: Optimising websites for search engines, improving user experience, and directing targeted traffic for increased conversions and revenue.📣 Content and Social Media Marketing: Creating compelling content resonating with target audiences, utilising social platforms to bolster brand awareness and drive website traffic.💼 Sales Enablement and Performance Management: Developing strategies and frameworks to optimise sales processes and drive revenue growth.Impactful Results:📈 Recognised for a 20% surge in website traffic.🔍 Contributed to a 30% upswing in qualified leads.🔄 Instrumental in achieving a 10% boost in conversion rates.I am a dedicated data-driven marketer and sales strategist with a proven record of unlocking business potential through the transformative power of data. Regarded as a trusted advisor and industry thought leader, I regularly share insights through publications, speaking engagements, and thought leadership initiatives. Let's unlock the limitless possibilities within your data.CV: http://joana-fonseca.mystrikingly.com/

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UpWing
Upwing
Data-Driven Sales and Marketing Strategist: Drive Growth for Businesses
AeroLeads page
15 roles · 30 years

Joana Fonseca work experience

A career timeline built from the work history available for this profile.

Senior Strategy Consultant

Current

Lisbon, Portugal

At UpWing, we've broken the rules by combining business development and digital marketing. Our innovative approach acknowledges the synergy between these realms, resulting in a comprehensive approach for our esteemed clients. We deliver transformative results that elevate businesses, combining growth with digital excellence.UpWing distinguishes itself with.

Feb 2021 - Present

Head Of Technology

Lisbon, Portugal

The main focus Marketing Strategy, increasing brand recognition with resources that include all digital channels. Business Development strategy. Using LinkedIn Sponsored content campaigns to increase site leads conversion. Tools: Analytics 4, Visme, Piktochart, Microsoft Office, Drupal, WordPress.Costumers journey in website construction and management..

Apr 2020 - Feb 2021

Product Specialist

Lisbon Area, Portugal

Full Portuguese lifecycle from sale to coordination with Microsoft channel suppliers. Project IT/Hardware, office 365, modern work place, surface characteristics and final user benefits.B2B clients and Portuguese markets.

Nov 2018 - Mar 2020

Engagement Manager

Lisbon Area, Portugal

Full lifecycle from sale to delivery managing the project and the relation (Technical RH tax exception, IT Coletivos Vip platform).Projects with MBCP/Colectivos Vip/Sodexo. RH Tax exception. B2B Key Accounts.

Oct 2016 - Nov 2018

Technical Product Specialist

Lisbon Area, Portugal

RH Tax exception service

Feb 2017 - Oct 2018

Product Lifecycle Management Specialist

Flexi

Lisbon Area, Portugal

Hosting. B2B and B2C / Portuguese and International markets / Annual turnover: 2M€ / IT: Nimble and Zendesk / Languages: English, Portuguese and Spanish.

Dec 2015 - Oct 2016

Senior Engagement Manager

Lisbon Area, Portugal

Jul 2013 - Dec 2015

Account Manager

Lisbon Area, Portugal

MT Brandão

Oct 2010 - Jul 2011

Sales Manager

Ce Embalagens

Marinha Grande Area, Portugal

Jun 2008 - Jul 2010

Key Account Manager

Aveiro Area, Portugal

Sep 2007 - Jun 2008

Vice President Business Strategy

Aveiro Area, Portugal

Nov 2006 - Jun 2008

Quality Assurance Manager

Aveiro Area, Portugal

Nov 2006 - Aug 2007

Pos Phd And Phd

1998 - 2006 ~8 yrs
3 education records

Joana Fonseca education

Liceu, Saude, Média 19 Valores

Escola Secundária Fernando Lopes Graça
FAQ

Frequently asked questions about Joana Fonseca

Quick answers generated from the profile data available on this page.

What company does Joana Fonseca work for?

Joana Fonseca works for UpWing.

What is Joana Fonseca's role at UpWing?

Joana Fonseca is listed as Data-Driven Sales and Marketing Strategist: Drive Growth for Businesses at UpWing.

Where is Joana Fonseca based?

Joana Fonseca is based in Lisbon Metropolitan Area, Portugal, Portugal while working with UpWing.

What companies has Joana Fonseca worked for?

Joana Fonseca has worked for Upwing, Vector B2B - Drug Development, Microsoft, Sodexo Benefits And Rewards Services, and Millennium Bcp.

How can I contact Joana Fonseca?

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What schools did Joana Fonseca attend?

Joana Fonseca holds Phd, Thermodynamics, Unanimity from Faculdade De Ciências E Tecnologia Da Universidade Nova De Lisboa - Fct Nova.

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