Joana Gomes Email & Phone Number

Lisbon, Portugal

Lisboa, Portugal

Lisboa, Portugal

* Responsible for the portfolio of Baby and Feminine Care brands (Johnson’s baby, Carefree and o.b.) - FMCG business* Development and execution of the yearly brand review process and translation into an activity set, optimizing allocated financial resources* Work in close relationship with Cluster Marketing in order to assure strategic alignment on key initiatives and launches* Product innovation: investigation, evaluation and planning of new launches, defining size of opportunity, positioning, price, promotion and placement strategy* Lead local comms and PR to support key initiatives* Supporting the development of brand activities at customer level in close co-operation with Sales team, in order to achieve the visibility and sell-out objectives* Lead Squad and Sales meetings covering analytic results, defining actions to meet business objectives and proposing adjustments to the plan* Tracking of market/ brand’s performance KPI’s – Market share, GP%, NTS * Budget planning and control* P&L analysis

Porto Salvo, Lisboa, Portugal

* Responsible for in-store campaigns in Mass Market channel* Support to brands planning and strategy, with specific focus on local market* Direct contact with sales team and KAMs for POS campaigns implementation and promotional activities* Contact with creative, production and promoters agencies to develop campaigns* Market and Shelf Space analysis – Nielsen and Marktest

Sacavém, Lisboa, Portugal

Main responsabilities/projects:* Organization & Coordination of the brand's presence at the event Expocosmética 2018* Coordination & Implementation of Salon Finder's plataform in Portugal* Direct contact with our Public Relations & Communication Agency, with planning & coordination of media activities* Coordination, social media management and creation of local content to Facebook & Instagram* Development & production of POS material together with creative agencies* Support of launch and relaunch of 13 products/ranges

Santarém And Lisbon, Portugal

Lisboa E Região, Portugal

We Love is a Portuguese startup manufacturer and seller of original hand made clothes and swimwear.Main Roles:- Online sales assistant- Social networks management (Facebook and Instagram)- Digital Marketing- Elaboration of a marketing planAcquired/Developed skills:- Digital Marketing basics- Problem solving- Communication- Creativity

Lisboa

Bachelor'S Degree, Management, 14 / 20

Honor Board, Sciences And Technologies, 17,5 / 20

Bachelor'S Degree, Management, 4,3 / 5

Accomplishment of my 2nd semester of the Bachelor in Management at the Faculty of Economics and Business, University of Zagreb, Croatia.