JO&SO (joandso.com) is an online guide of the best hotels in Portugal, handpicked by myself and my sister Sofia. We have been discovering Portugal all of our lives. From memories of a 12-hour journey from Porto to the Algarve in a packed car when there weren’t even proper roads or street lights to garden walks in Vidago with our grandparents. Countless experiences that we hold close to our hearts.We love travelling, and between the two of us, we have visited over 30 countries. We always try to find special places to stay – be it a fancy boutique hotel, a simple guesthouse, or a rural cabin. We look for beautiful design, thoughtful service, and good energy.In 2015, in the aftermath of the economic recession that hit our beloved country so badly, we noticed something happening. From a couple of design-led guesthouses opening in the Miguel Bombarda neighbourhood in Porto to the first boutique hotel in Lisbon, and eco-stays that few people knew about started popping up in the Portuguese rural areas.A year later, we launched joandso.com as a fun side project born out of a genuine desire to share our discoveries. JO&SO is a collection of our favourite hotels in Portugal for like-minded travellers. It’s like a list of recommendations we’d give to our friends who plan to visit our beautiful country.Our website became more popular than we ever imagined, having helped people from more than 100 countries plan their trip to Portugal. We’ve also appeared on national television in Portugal and France, picked up some lovely awards, and been featured in cool publications such as Condé Nast Traveller and New York Magazine.In July 2021, our first book 'The 500 Hidden Secrets of Porto' was published worldwide by Luster. This Porto travel guide brings together our local knowledge, tailored for both visitors eager to unearth Porto's hidden gems and locals keen to rediscover their city. The book lists 500 things about Porto in 100 categories.

For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest’s consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.

Managing Director, Livra / IIS Latam Livra was founded in 1999 in Buenos Aires, surviving the Internet bubble burst to become the leading provider of online market research services in Latin America. In 2008 Livra was acquired by Ipsos (IPS), a French company and third largest global survey based market research firm with a presence in over 80 countries.*Actively participated during 12 years in helping building a business from start up phase to a leading Latam online panel provider.­*Managed the Operations (headquarters in Buenos Aires) through a period of great change, when the founders left the company, managing a team across different areas – sales, project management, panel acquisition, marketing, finance, technology, HR.­*Responsible for the P&L and for the monthly and quarterly business reviews to Ipsos top management (South Cone and Americas).*Exceeded overall targets by lifting the gross margin and operating profit.*Ensured high service levels, reputation and productivity.­*Executed projects in 24 countries (18 from Latam) for more than 100 clients.

From 2002 to 2008 I worked for the London office as Sales & Partnerships Director but travelling extensively to Latin America and attending Market Research Conferences around the world.Moved in 2008 from London to Buenos Aires when Livra was acquired by Ipsos to help with theintegration of both companies. Had 2 key roles – the original as Sales & Partnerships Director for Livra and the new role as Regional Director IIS Latam, the new business unit created to support Ipsos needs.*My team focused on generating new business and managing an existing portfolio of accounts from Market Research, Media Agencies and Consultancies around the world to execute projects in Latin American countries (mostly Brazil, Mexico, Argentina and Chile).*As Sales Director I grew and exceeded the revenues targets year after year.*Developed internal reputation for excellent leadership.*Developed, executed, and owned a sales and marketing plan to maximize sales revenues.­*Engaged on multiple complex multinational online market research projects for multiple clients atdifferent stages in order to successfully deliver them to clients within set deadlines and budgets.­*Built a loyal client base and ensured ongoing client satisfaction.

Described above but instead of being based in Buenos Aires I was based in the London office.

Joined Livra at the start up phase when the business concept was still oriented to building online communities. Involved in launching the Portuguese speaking websites (Brazil and Portugal) and responsible for the content management, interaction with the community and business development.

Responsible for analysing clients Information on the Portuguese Market.

Fieldwork project manager for the Portuguese and Brazilian Markets.

National Association of Young Entrepreneurs (ANJE), Portugal Organisation of the European Seminar “Sensitising and Motivating Women to Set Up Enterprises – SICE” under the EU program NOW (New Opportunities for Women).Participation in the comprehensive market research entitled “Profiling the Young Women Entrepreneur in Portugal”