Eternal beginner, Joana is in her 4th industry, always learning, connecting dots and finding new ways to confront challenges. She is developing new models for nature asset companies that enable conservation NGOs to raise capital by leveraging their "nature equity" to scale operations. Their first asset is in the Brazilian Pantanal, in collaboration with the world’s leading jaguar conservation NGO, Onçafari. Their model emphasises high-integrity, auditable data and prioritises the involvement of Indigenous Peoples and local communities.Nature is the foundation for all industries, so its protection can only be good business. We believe conservation can thrive through capitalism, not in spite of it. While XAU is often recognised as the symbol for gold in financial markets, the name |XAU originates from the indigenous Khoisan language of Southern Africa, meaning “to embark on a magical expedition".I was born in France and grew up in Brazil but now live in South Africa, where I surf, hike and discover the natural world through my children’s eyes.https://www.youtube.com/watch?v=d6xbnHwQk5E