Joana is an entrepreneur and a cofounder of Sensei (www.sensei.tech) - a deep tech company that is redefining retail by removing all friction from stores and turning them autonomous and checkout free.Being knowledgeable about the retail industry and operations, business development and enterprise sales, she serves as the Chief Operations Officer at Sensei.With in-depth knowledge of the retail industry operations, having led the implementation of digital transformation and marketing projects in national reference brands - she was responsible for the expansion of Dielmar S.A. to the USA market and for the new store concepts of its two brands. Joana was also part of the Portuguese Government work group for Industry 4.0 in the area of Fashion and Retail between 2016/2017.She serves as Vice-President of the Portuguese Industrial Association (AIP) and a member of the Executive Committee for the period of 2019-2022. Joana has been since 2016 an Advisory Board member of CIONET Portugal, the largest network of IT executives in the world. She has worked and studied in the USA (Boston), Germany, Italy and Portugal and was a founding partner and manager at META (www.meta-icg.com) before co-founding Sensei. Previously in her career, she has worked at NADAAA, Inc. in Boston - USA in the development of several international projects for Canada, France and USA. Joana was a PhD candidate researcher at MIT Portugal program as an affiliate at IN+ Center for Innovation, Technology and Policy Research between 2012-2015 , and earned an Executive Master degree/DFA in Sustainable Energy Systems from Instituto Superior Técnico in 2013. Joana completed a graduate certificate at Harvard University in Management and Sustainability in Cambridge, USA in 2012. She is a graduate from Universidade Técnica de Lisboa and did an Erasmus exchange in Universitá Degli Studi di Roma La Sapienza in Italy.Joana received the Women Entrepreneurship Award (2019) by Católica Lisbon School of Business and Economics and the Center for Technological Innovation and Entrepreneurship.
Listed skills include Sustainability, Architecture, Entrepreneurship, Sustainable Design, and 17 others.