Joan Bardeletti

Joan Bardeletti Email and Phone Number

VP Product @ Heetch
Barcelona, CT, ES
Joan Bardeletti's Location
Greater Barcelona Metropolitan Area, Spain
About Joan Bardeletti

As a Product leader at ManoMano, a French marketplace unicorn, I am in charge of the Visitor Train, which oversees and defines the Product vision and strategy for the whole shopping experience across B2B and B2C platforms (19MAU, 22M products, > 1B€ business value) in 5 European countries. With 8 feature teams and product managers under my leadership (Search, Advertising, 2 mobile Apps, Loyalty, ...) I deliver value to users and contribute to reaching our business targets, such as conversion, revenue growth, and profitability.I have over 8 years of experience in the tech industry, working in different roles and domains : Strat-up founder, B2B and B2C; E-commerce and SaaS; Web and App; in multicultural environment; in hybrid and remote mode.I have a strong background in engineering, growth hacking, as well as a deep understanding of e-commerce, A.I and sustainability challenges and opportunities. I am passionate about creating impactful and user-centric products that solve real problems and make a difference in the world. I am fluent in French, English, and Spanish, and I have lived and worked in several countries, which gives me a global and diverse perspective.Finally, I am based in Barcelona, married with 2 kids, running (and trying to survive) 120kms ultra trail competitions in Pyrénées and Alpes

Joan Bardeletti's Current Company Details
Heetch

Heetch

View
VP Product
Barcelona, CT, ES
Website:
heetch.com
Employees:
643
Joan Bardeletti Work Experience Details
  • Heetch
    Vp Product
    Heetch
    Barcelona, Ct, Es
  • Manomano
    Head Of Product
    Manomano Jan 2024 - Present
    Barcelona, Catalonia, Spain
    Leading Product for the whole Visitor train, managing 8 Squads with a global workforce of over 50 people (PM & developers), in charge of the totality of the user experience B2B and B2C, in 5 countries, generating over 1.3B€ yearly.The Visitors train covers from the digital marketing acquisition and SEO, to the product discovery and navigation, catalog merchantability, commercial animation, advertising, customer and loyalty data platform, purchase journey, cross selling and advice.Teams are spread on 3 hubs (Paris, Bordeaux, Barcelona) working in hybrid mode, following scrum principles.I am among others defining the Product vision and Strategy, reporting to company VPs, and my teams are Instrumental to sustain company's path to Profitability.
  • Manomano
    Group Product Manager
    Manomano Feb 2023 - Dec 2023
    Barcelone, Catalogne, Espagne
    Group Product Manager in charge of the Conversion Group composed of 4 Feature Teams owing the main shopping funnel of 15M. Search, listings, product pages to checkout in B2C and B2B platforms.Achievements : Growed B2B Business share from 3% to > 20% in 3 years. Add to Cart rate grew by 25%; Grew Business value by 3% each quarter (+14M€/Year) through Search related improvement
  • Manomano
    Lead Product Manager - B2C & B2B
    Manomano Sep 2022 - Feb 2023
    Barcelona, Catalonia, Spain
    overlooking the whole ManoMano check-out funnel experience (cart, delivery, payment, wish-lists, invoices). For both B2C and B2B platforms. In 5 European countries.in 2020, ManoMano was the 8th e-commerce in France with over 22M visitors.and 600K purchases monthlyManaging 2 Product Managers
  • Manomano
    Lead Product Manager - B2B
    Manomano Oct 2021 - Sep 2022
    Barcelona, Catalonia, Spain
    In charge of the whole navigation experience for the B2B platform: Search engine, Listing pages and filters, Product pages, navigation Personalisation, Cross-Sells, product Comparator.close collaboration with the Data science team.Deep understanding of B2B user specificities and job to be done to create impact through a distinct experience vs B2C.Recruited and managed a Product Manager.Mentoring Junior Product Managers from other Squads
  • Manomano
    Senior Product Manager
    Manomano Nov 2020 - Oct 2021
    Barcelona, Catalonia, Spain
  • Aba English
    Senior Product Manager
    Aba English Jun 2019 - Nov 2020
    Barcelona Area, Spain
    Product Manager of the Web (SaaS) Campus of ABA English, a language learning service offering a natural learning method using high quality contextual films, Live events, micro-learning contents for over 10 millions students of all ages, on mobile, tablet and desktop.Since I joined Retention (3 days) grew by 400% and Content Consumption by 30%★ Rebuilt the SaaS from ground up in 4 months to reduce legacy dependence and offer a new user experience. Resulted in immediate +30% Retention.★ In 15 months, my team reduced Legacy code by 70% in SaaS product, allowing faster feature implementation, and higher frequency tests.★ Quarterly Product roadmap definition; stakeholders alignment through ICE method; Development team backlog prioritisation; ★ Product Communication across the company; Daily involved with UX and Data team at detail level, as well as with Head of Marketing, Customer Support, Revenue.★ Overlook the Product payment funnel topics (non App store related)and Product question related to our B2B offer
  • Draagu
    Founder & Cpo
    Draagu Jul 2016 - Apr 2019
    Barcelona Area, Spain
    Draagu leverage proprietary Artificial Intelligence algorithm to disrupt the image industry. The App notify its users when they can sell an image shot with their smartphone; 100% privacy compliant; A.I running on device ★ Grew from 0 to 120.000 App users in 10 months at 0,2€ UAC (IOS + Android) ★ 25 Millions images analyzed and available (10% of Shutter stock, world leader) ★ Closed Seed Round 250K€ in 3 months with US, FR, ES Business Angels and VCs. ★ Managed fast iteration in features and Product experience to do X2 in App engagement in 3 months. ★ Built up and manage a 7 (awesome!) people team gathering A.I specialists, Senior developers, Marketing experts, designersIn 2018, pivoted to a SaaS B2B oriented web service because of a crowded image market and A.I generating too high burn rate.We built a unique face library and A.I powered model capable to automatically change a face in an image with high quality to allow our clients comply with Model release laws Awards : NUMA accelerated (Top 10 start-ups out of 1.000). TECHCRUNCH pitch winner at Mobile World Congress2017. GOOGLE AI Entrepreneur program participant.SILICON VALLEY immersion program 10 days with Spain Tech Center. Winner of III Prix Entrepreneur Tech - CCI France EspagneTop 50 start-up most innovative in Spain 2018 by El Referente
  • Collateral Creations
    Founder & Head Of Product Creation
    Collateral Creations Apr 2010 - Oct 2015
    Paris Area, France
    Collateral Creations is an agency merging analytics expertise and visual creativity to propose out-of-the-box insights and Products * Generated a 300K€ yearly revenue 2 years only after launch, working part time on it. * Managed Product and project ideation based on Market needs and customers feedback, through close team loops * Rolled projects in 8 countries with over 500 field days * Hired and managed 7 persons with very diverse profiles: graphic designer, scientists, visual artists, ... * Negotiated >100K€ deals with large Corporate such as Bel Group, EU, Pernot Ricard, ...We work with international organisations, public and governmental institutions, NGOs, private companies, and research centres. We collaborate with media houses, cultural organisations, collectives of artists, and universities.I sold my shares to my cofounder and friend when I moved to Spain and started focusing 100% on my new start-up Draagu.www.collateralcreations.com
  • Studiofly
    Founder - Head Of Photography
    Studiofly Jan 2011 - Sep 2015
    Lyon Area, France
    Co-founded Studiofly. In charge of its photography revenue stream. Studiofly is within the top 5 Drone companies in France.StudioFly is a company producing high quality aerial video and photography contents using the latest generation of drones and cameras. Furthermore we do not only produce incredible images, we also create visual stories to full-fill your needs using the competences of its founders : a photographer, a film maker and a long experienced drone flyer. www.studiofly.fr
  • Panos Pictures
    World Press Photo Winner Photographer
    Panos Pictures Jan 2005 - Jul 2010
    Paris Area, France
    Quit my job in finance to dive into my passion, photography. Started from scratch at 27 years old. * Published over 50 reportages on assignment for Geo Magazine, Stern, Le Monde, The Guardian, El Pais... in over 25 countries * Won a World Press Photo in 2010; a Getty Grant award in 2011; * Was exposed at the French Bibilotheque in Paris. * Published 3 photo bookswww.joanbardeletti.com
  • Equinox Consulting
    Consultant For Bank C Executives
    Equinox Consulting Jan 2002 - Jun 2005
    Paris Area, France
    Helped C level management of BNP Paribas, Societe Generale, Dexia, Ribank better handle Credit Risk organization issues. * At 27, lead a commando of 6 members to produce the first Economic Capital calculation for BNP Paribas. * Analyzed organizational issues mixing HR, Tech, and regulatory aspects, generating > 40K€ Monthly revenue for my client * made recommendation creating impact in less than 3 months in over 4 countries with high pressureFinance consulting company specialized in Strategy and Organisation. Developped expertise in Risk Management field (Economic and Regulatory Capital Calculation - Orgainsation evolution to match regulatory needs, ...)

Joan Bardeletti Education Details

Frequently Asked Questions about Joan Bardeletti

What company does Joan Bardeletti work for?

Joan Bardeletti works for Heetch

What is Joan Bardeletti's role at the current company?

Joan Bardeletti's current role is VP Product.

What schools did Joan Bardeletti attend?

Joan Bardeletti attended Ecole Centrale De Lyon, Growth Hacking Course, Politecnico Di Torino, Germantown High School, Growth Hacking Course.

Who are Joan Bardeletti's colleagues?

Joan Bardeletti's colleagues are Servanne Graffion, Guilherme Muhongo, Elizandro Silva, Márcia Pinto, Jed Jed, Abdelkabir Ennafiri, Alexandre Paris.

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  • Joan BARDELETTI

    Directeur Du Développement At Advitam
    Greater Paris Metropolitan Region
    2
    advitam-services.com, advitam-usa.com

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