Joan Borton

Joan Borton Email and Phone Number

Director of Advertising, Promotions and Social Media @ Stellar Marketing Solutions
Fort Lauderdale, FL
Joan Borton's Location
Glendale, California, United States, United States
Joan Borton's Contact Details

Joan Borton personal email

About Joan Borton

Marketing professional with diversified experience in strategic planning, brand development, promotions, creative production, social media and general management. Demonstrated leadership in partnering with internal team and tactical initiatives to promote brand, visibility and customer experience for increased profitability and market share.Specialties: Strategic Planning, Creative/Advertising, Promotions & Social Media, Competitive Analysis, Field Marketing, Co-op Partnerships, Brand Management

Joan Borton's Current Company Details
Stellar Marketing Solutions

Stellar Marketing Solutions

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Director of Advertising, Promotions and Social Media
Fort Lauderdale, FL
Employees:
5
Joan Borton Work Experience Details
  • Stellar Marketing Solutions
    Director Of Advertising, Promotions And Social Media
    Stellar Marketing Solutions
    Glendale, Ca, Us
  • Stellar Marketing Solutions
    Director Of Advertising, Promotions & Social Media
    Stellar Marketing Solutions Jun 2011 - Present
    - Theme Park Clients: Disneyland Resort, Knott’s Berry Farm, Universal Studios Hollywood, Raging Waters- Grocery Retail Clients: Albertson’s/Von’s, Smart & Final, Superior Grocers, El Super Markets, Northgate Gonzales Markets, Super KingKey Achievements • Increase shopper engagement over 45% to achieve over 150k participants with new Digital Gamification platforms.• Average 15%- 20% sales increase through customized promotions that meet sales objectives and brand goals… Show more - Theme Park Clients: Disneyland Resort, Knott’s Berry Farm, Universal Studios Hollywood, Raging Waters- Grocery Retail Clients: Albertson’s/Von’s, Smart & Final, Superior Grocers, El Super Markets, Northgate Gonzales Markets, Super KingKey Achievements • Increase shopper engagement over 45% to achieve over 150k participants with new Digital Gamification platforms.• Average 15%- 20% sales increase through customized promotions that meet sales objectives and brand goals through customer centric programs and social media.• Create GeoFencing campaign to increase store traffic and increase market basket with push notifications offers to combat competition.• Leverage theme park events/launches to produce Co-op partnership opportunities for advertising, display and in-store POS at retail.• Advertising/Creative planning and production to maximize design layout and ascertain new POS prospects to communicate message.• Develop more detailed and structured internal communications that enabled clear objectives across all company departments. Show less
  • Taproot Foundation
    Account Director
    Taproot Foundation Apr 2011 - Apr 2012
    -Marketing volunteer to aid non-profit Los Angeles organizations achieve marketing solutions-Developing a brochure for Kheir health organization to communicate their services, goals and achievements to attract potential corporate donations
  • Smart & Final
    Director Of Marketing, Brand Advertising & Promotions
    Smart & Final Sep 1998 - Feb 2011
    -Created annual company promotional plan incorporating strategic objectives to be executed in advertising, category management and social media-Produced an average 30% product increase and 10% coupon redemtpion developing vendor co-op promotions, contests and sweepstakes with incremental funds.-Designed a comprehensive seasonal plan that increased sales by 24% with improved ordering, promotional planning and featuring key merchandise in ads and signage.-Developed a new… Show more -Created annual company promotional plan incorporating strategic objectives to be executed in advertising, category management and social media-Produced an average 30% product increase and 10% coupon redemtpion developing vendor co-op promotions, contests and sweepstakes with incremental funds.-Designed a comprehensive seasonal plan that increased sales by 24% with improved ordering, promotional planning and featuring key merchandise in ads and signage.-Developed a new store sign system by identifying specific departmental needs and functionality to provide a more flexible system and additional print capabilities.-Negoiated $700,000 reduction in advertising production by packaging an annual plan for vendors to bid, maximizing the budget to further support strategic objectives.-Headed company initiative to "refresh" store interior decor with brillance and dynamic signage throughexecutive sponsorship, inter-departmental planning and agency collaboration. Show less
  • Vista Optical
    Corporate Marketing Manager
    Vista Optical 1997 - 1998
    - Introduced grand opening plan, incorporating direct mail, promotional offers and on-site events-Tracked and analyzed sales results to identify annual trends and potential promtional opportunities.
  • Jack In The Box
    Regional Marketing Manager - Field Marketing
    Jack In The Box 1994 - 1997
    Responsible for developing marketing strategies for 350 restaurants based onregiional and corporate objectives.-Established promotional opportunities with media and theme park vendors for store contests, sweepstakes and cross-promotional events, supported with in-store POP and broad reach media.- Achieved 9.6% sales goal through employee incentive and awareness programs.

Joan Borton Skills

Advertising Brand Development Marketing Marketing Strategy Management Leadership Competitive Analysis Retail Social Media Strategic Planning Sales Field Marketing Project Management Account Management Merchandising Marketing Communications Budgets Team Building Sponsorship Direct Mail Product Development Customer Satisfaction Direct Marketing P&l Management Email Marketing Sales Management Project Planning Sales Operations Customer Insight Event Management

Joan Borton Education Details

Frequently Asked Questions about Joan Borton

What company does Joan Borton work for?

Joan Borton works for Stellar Marketing Solutions

What is Joan Borton's role at the current company?

Joan Borton's current role is Director of Advertising, Promotions and Social Media.

What is Joan Borton's email address?

Joan Borton's email address is jo****@****aol.com

What is Joan Borton's direct phone number?

Joan Borton's direct phone number is +148050*****

What schools did Joan Borton attend?

Joan Borton attended California State University-Los Angeles, University Of Southern California.

What skills is Joan Borton known for?

Joan Borton has skills like Advertising, Brand Development, Marketing, Marketing Strategy, Management, Leadership, Competitive Analysis, Retail, Social Media, Strategic Planning, Sales, Field Marketing.

Who are Joan Borton's colleagues?

Joan Borton's colleagues are Eddy Larson, Pearl Grant, Jesse Liliana.

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