• Responsible for driving the marketing event strategy, planning process and execution for in-person and virtual events. Perform webinar and virtual event related activities as necessary.• Built a rolling 9-month marketing virtual events calendar aligned to campaigns, key programs, and business objectives as events turned virtual.• Create comprehensive event project plans, schedule regular benchmarks and checks with team and deliverable owners.• Make strategic adjustments or recommendations for future events based on the results of data analysis provided by platforms, registration analytics and CRM data base.• Project management of virtual events including learning new platforms, integrating iN2L presentations into on-demand platforms for various organizations.• Work with marketing team to create event emails, landing pages and demand generation activities to achieve event goals, including creating comprehensive event project plans, conduct regular checkpoints with deliverable owners.• Deliver post event reports with data-driven analysis and recommendations for future event participation and improvements.

• Developed and executed quarterly executive conferences. Management for the entire event life cycle of planning, implementation and follow-up/debrief of all tradeshow/customer events. The event life cycle can include concept, briefing/debriefing, cost analysis, project plans, selecting/hiring vendor partners, venue sourcing/selection, contract negotiations, onsite support, accommodations, amenities, food and beverage, transportation, event registration, production and attendee surveys and survey results.• Management of marketing and event strategy to diversify products and services. - Oversight of the MDM brand, websites, social media, and event marketing. - Implementation of HubSpot enterprise marketing automation platform. - Management of e-commerce delivery of client targeted messaging. • Managed customer webinars and work collaboratively with President for content, guest speakers. - Organized, administered, developed customer focused monthly webinars, including technical support and guidance. - Determined subject matter with CEO and president, work with creative team for graphic consistency and support, incorporate into HubSpot for marketing automation assimilation.

• Develop and execute lead generation-focused marketing campaigns to maximize all marketing channels including: web, email, search marketing, direct mail, and social media.• Create effective segmentation and targeted messaging for various segments using a marketing automation platform.• Manage outside agencies and vendors from project development through delivery, including the creation of creative briefs, project budgets and success metrics.• Develop and execute company marketing strategy to drive ROI and achieve KPI goals, with a focus on the design and implementation of digital campaigns to include: SEO, Social Media Marketing, Paid Search, Content Marketing, Email Marketing, and remarketing.• Established strong social presence across social media including Facebook, LinkedIn, and YouTube. • Consistently improving click-through rates on PPC ad campaigns resulting in a 120% increase compared to prior year and increasing Google rankings to page 1 for over 50% of major products.• Responsible for trade shows and client/company events including designs, plans, and coordinate large, national events and facilitate all logistics, including coordination with other employees and outside vendors.• Served as lead Communications Project Manager for Leadership team for integration of three companies led by McKinsey and Company, the global management consulting firm. The integration comprised three companies merging and was responsible for internal and external communications associated with the merger.

Nutech Energy Alliance provides advanced petrophysical, geological, and engineering solutions to oil and gas companies worldwide.Responsibilities include:• Reporting to the CEO, directed all marketing activities and corporate communications.• Developed strategies and plans to promote company products and services into the financial and investment industry markets.• Designed and implemented digital campaigns including SEO, social media marketing, paid search, content marketing, and email marketing.• Accountable for the entire event life cycle of planning, implementation and follow-up/debrief of all tradeshow/customer events. The event life cycle can include concept, briefing/debriefing, cost analysis, project plans, selecting/hiring vendor partners, venue sourcing/selection, contract negotiations, onsite support, accommodations, amenities, food and beverage, transportation, event registration, production and attendee surveys and survey results.• Managed strategic development of the corporate website, including back-end analytics, social media tie-in programs, and ancillary third party software implementation and integration, including SalesForce.com.• Initiated a new product release and project time line tool leveraging MS Project, improving transparency in marketing and sales operations through calendar and tasking features for each department.• Worked hand-in-hand with industry media representatives to implement media strategies aligning with corporate branding and image.• Managed outside agencies and vendors for ad development, web development, print media, and videography from project inception through to delivery, including management to budget and success metrics.

Manufacturer of tanks and containers that are used in a wide variety of applications in the oil and gas, chemical, pharmaceutical, paint and beverage industries. Named Best Places to Work” in Houston 2012 - 2016..• Reporting to the VP of Sales, directed all marketing activities and corporate communications including web, social, and direct marketing communications programs.• Developed new corporate website. ˗ Increased viewership 28% in 3 months ˗ Initiated PPC campaigns for new product introduction, increasing product sales 8% ˗ Developed, executed, and maintained SEO and SEM programs, resulting in a 115% lead increase, a 73% increase in organic traffic and an 18% increase in organic rankings over a six month period• Planned, implemented, and delivered training on the global customer relationship management system (CRM), Salesforce.com. ˗ Ensured lead conversion and follow-up occurred and created executive reports from Salesforce. ˗ Integrated leads from web directly in Salesforce and automated distribution to appropriate team• Managed deliverables and facilitated work across internal teams (including executive staff) and outside vendors, including assessment and evaluation of vendor relationships effectively reducing outside costs by 10% over two months.• Developed, implemented, managed positioning and messaging for business activities and maximize brand awareness.• Managed production of collateral including company brochures, data sheets, and product marketing documents.• Developed strategies and communications for investor relations including presentations, tours, and events.• Worked with sales team to develop dynamic sales presentations including customer training sessions and product introduction events.• Managed tradeshows and events including planning, budgeting, vendor selection and post-event and customer follow-up programs.• Developed sales strategies to drive market penetration supporting international expansion.

Manufacturer of subsea piping that is used in a wide variety of offshore applications in the energy industry. • Developed product marketing strategy, execute and own tactical marketing plans, including budget responsibility for relevant business vertical• Developed and monitored budget to actuals and analyzing work-in-process, slashed department operating costs by 15% in one month by establishing budget, streamlining vendors and negotiating reduction in current supplier rates• Managed deliverables and facilitate work across internal teams (including executive staff) and outside vendors, including assessment, evaluation and maintenance of vendor relationships effectively reducing outside costs by 10% over three months• Created and implemented the product positioning and branding strategies to enter, gain share, and secure market position• Oversaw and advised advertising agency on design/layout of brochures, advertisements and promotional materials• Maintained and updated company website, including SEO

Custom exhibits, tradeshow events and creative services for B2B environment.• Built customer relationships with key accounts, which required strong skills including detail oriented, strong customer service and problem resolution skills, averaging 97% customer retention rate yearly• Provided trade show management for clients in all fields, including oil & gas, healthcare, wireless communications, building and construction• Organized and managed major customer events and customer related functions including sales meetings, annual stockholder meetings, charity and fundraiser events• Managed deliverables and facilitate work effectively across internal teams and outside vendors, including assessment, evaluation and maintenance of vendor relationships • Developed client proposals and customer presentations including material content, time objectives and pricing parameters• Liaison between high level client, sales and internal production team ensuring that all problems were satisfactorily resolved, invoices correct, and ensure client satisfaction with products and services provided by the company

Custom exhibits, events and creative services for B2B environment. Client base included Halliburton, KBR, Qualcomm and Rowan Industries.• Managed multi-million dollar client base and account team with responsibility for maintaining corporate accounts, ensuring the customer's needs were met while maximizing sales including 10% growth in assigned accounts over one year period. • Responsible for the development of new opportunities including create RFP responses and proposals, as well as maintaining key accounts and provided account management, marketing management and event services ensuring a high level of service was delivered. • Successfully maintained profit margins of 30% in highly competitive market while coordinating complex scheduling including managing outside vendors for large scaled corporate events, including managing budgets, identified goals and allocated tasks to accomplish them.• Manage events from conception, through planning and execution o Demonstrate exceptional project management skills o Demonstrate ability to manage teams – direct reports as well as those who report via a matrix as well as external vendors – to deliver event experiences in alignment with the company’s standards o Manage vendor relationships, including venues, AV technicians, photographer, videographer, mobile application providers, including negotiating of contracts or agreements o Lead planning calls throughout the entirety of an event lifecycle o Manage budgets, track and report expenditures, and reconcile event billing o Manage tradeshow booth creation & set-up o Coordinate event-related design efforts with internal creative services team o Travel for site selections, pre-planning meetings and to manage events, sometimes with short notice

Industry leader in the manufacturing and supply of custom engineered, fiberglass reinforced composite corrosion resistant fluid handling products for such diverse industries as petroleum, chemical/petrochemical, power, pulp & paper, water/wastewater, and pharmaceutical.• Collaborated with product manager to develop specialized product market niche resulting in increased revenue expansion of 130% over a three-year period, with revenues increasing from $692,000 to $3,600,000• Initiated and implemented promotional-incentive sales program for outside sales and rep network resulting in increased sales revenues of 10% in a mature marketplace, increasing sales from $40 million to $45 million in one fiscal year• Developed, planned and implemented content, design and navigation for company website, including award by industry magazine for one of the best sites available in the petroleum industry• Supervised clerical and design staff, coordinated and assigned workflow, included hiring and training• Developed and communicated key corporate marketing initiatives to multiple audiences, including customers, investors and employees. Worked with executive team through acquisitions and major strategic shifts in the market place