Joan Carter Email & Phone Number

Littleton, Colorado, US

Greenwood Village, Colorado, US

• Responsible for driving the marketing event strategy, planning process and execution for in-person and virtual events. Perform webinar and virtual event related activities as necessary.
• Built a rolling 9-month marketing virtual events calendar aligned to campaigns, key programs, and business objectives as events turned virtual.
• Create comprehensive event project plans, schedule regular benchmarks and checks with team and deliverable owners.
• Make strategic adjustments or recommendations for future events based on the results of data analysis provided by platforms, registration analytics and CRM data base.
• Project management of virtual events including learning new platforms, integrating iN2L presentations into on-demand platforms for various organizations.
• Work with marketing team to create event emails, landing pages and demand generation activities to achieve event goals, including creating comprehensive event project plans, conduct regular checkpoints with deliverable.

• Developed and executed quarterly executive conferences. Management for the entire event life cycle of planning, implementation and follow-up/debrief of all tradeshow/customer events. The event life cycle can include.
• Management of marketing and event strategy to diversify products and services. - Oversight of the MDM brand, websites, social media, and event marketing. - Implementation of HubSpot enterprise marketing automation.
• Managed customer webinars and work collaboratively with President for content, guest speakers. - Organized, administered, developed customer focused monthly webinars, including technical support and guidance..

Katy, Texas, US

• Develop and execute lead generation-focused marketing campaigns to maximize all marketing channels including: web, email, search marketing, direct mail, and social media.
• Create effective segmentation and targeted messaging for various segments using a marketing automation platform.
• Manage outside agencies and vendors from project development through delivery, including the creation of creative briefs, project budgets and success metrics.
• Develop and execute company marketing strategy to drive ROI and achieve KPI goals, with a focus on the design and implementation of digital campaigns to include: SEO, Social Media Marketing, Paid Search, Content.
• Established strong social presence across social media including Facebook, LinkedIn, and YouTube.
• Consistently improving click-through rates on PPC ad campaigns resulting in a 120% increase compared to prior year and increasing Google rankings to page 1 for over 50% of major products.

Houston, Texas, US

• Nutech Energy Alliance provides advanced petrophysical, geological, and engineering solutions to oil and gas companies worldwide.Responsibilities include:
• Reporting to the CEO, directed all marketing activities and corporate communications.
• Developed strategies and plans to promote company products and services into the financial and investment industry markets.
• Designed and implemented digital campaigns including SEO, social media marketing, paid search, content marketing, and email marketing.
• Accountable for the entire event life cycle of planning, implementation and follow-up/debrief of all tradeshow/customer events. The event life cycle can include concept, briefing/debriefing, cost analysis, project.
• Managed strategic development of the corporate website, including back-end analytics, social media tie-in programs, and ancillary third party software implementation and integration, including SalesForce.com.

Katy, Texas, US

• Manufacturer of tanks and containers that are used in a wide variety of applications in the oil and gas, chemical, pharmaceutical, paint and beverage industries. Named Best Places to Work” in Houston 2012 - 2016..
• Reporting to the VP of Sales, directed all marketing activities and corporate communications including web, social, and direct marketing communications programs.
• Developed new corporate website. ˗ Increased viewership 28% in 3 months ˗ Initiated PPC campaigns for new product introduction, increasing product sales 8% ˗ Developed, executed, and maintained SEO and SEM programs.
• Planned, implemented, and delivered training on the global customer relationship management system (CRM), Salesforce.com. ˗ Ensured lead conversion and follow-up occurred and created executive reports from Salesforce..
• Managed deliverables and facilitated work across internal teams (including executive staff) and outside vendors, including assessment and evaluation of vendor relationships effectively reducing outside costs by 10%.
• Developed, implemented, managed positioning and messaging for business activities and maximize brand awareness.

Houston, Texas, US

• Manufacturer of subsea piping that is used in a wide variety of offshore applications in the energy industry.
• Developed product marketing strategy, execute and own tactical marketing plans, including budget responsibility for relevant business vertical
• Developed and monitored budget to actuals and analyzing work-in-process, slashed department operating costs by 15% in one month by establishing budget, streamlining vendors and negotiating reduction in current supplier.
• Managed deliverables and facilitate work across internal teams (including executive staff) and outside vendors, including assessment, evaluation and maintenance of vendor relationships effectively reducing outside.
• Created and implemented the product positioning and branding strategies to enter, gain share, and secure market position
• Oversaw and advised advertising agency on design/layout of brochures, advertisements and promotional materials

• Custom exhibits, tradeshow events and creative services for B2B environment.
• Built customer relationships with key accounts, which required strong skills including detail oriented, strong customer service and problem resolution skills, averaging 97% customer retention rate yearly
• Provided trade show management for clients in all fields, including oil & gas, healthcare, wireless communications, building and construction
• Organized and managed major customer events and customer related functions including sales meetings, annual stockholder meetings, charity and fundraiser events
• Managed deliverables and facilitate work effectively across internal teams and outside vendors, including assessment, evaluation and maintenance of vendor relationships
• Developed client proposals and customer presentations including material content, time objectives and pricing parameters

• Custom exhibits, events and creative services for B2B environment. Client base included Halliburton, KBR, Qualcomm and Rowan Industries.
• Managed multi-million dollar client base and account team with responsibility for maintaining corporate accounts, ensuring the customer's needs were met while maximizing sales including 10% growth in assigned accounts.
• Responsible for the development of new opportunities including create RFP responses and proposals, as well as maintaining key accounts and provided account management, marketing management and event services ensuring a.
• Successfully maintained profit margins of 30% in highly competitive market while coordinating complex scheduling including managing outside vendors for large scaled corporate events, including managing budgets.
• Manage events from conception, through planning and execution o Demonstrate exceptional project management skills o Demonstrate ability to manage teams – direct reports as well as those who report via a matrix as well.

• Industry leader in the manufacturing and supply of custom engineered, fiberglass reinforced composite corrosion resistant fluid handling products for such diverse industries as petroleum, chemical/petrochemical, power.
• Collaborated with product manager to develop specialized product market niche resulting in increased revenue expansion of 130% over a three-year period, with revenues increasing from $692,000 to $3,600,000
• Initiated and implemented promotional-incentive sales program for outside sales and rep network resulting in increased sales revenues of 10% in a mature marketplace, increasing sales from $40 million to $45 million in.
• Developed, planned and implemented content, design and navigation for company website, including award by industry magazine for one of the best sites available in the petroleum industry
• Supervised clerical and design staff, coordinated and assigned workflow, included hiring and training
• Developed and communicated key corporate marketing initiatives to multiple audiences, including customers, investors and employees. Worked with executive team through acquisitions and major strategic shifts in the.