Joan Liu Email & Phone Number

Irvine, California, Us

Oversaw the strategy and roadmap for registration, authentication, and first activation experiences, with additional focus on marketing platforms to drive more efficient new customer conversion. - Leveraged rapid experimentation in registration to drive a 23% increase in Day 0 ARPU YoY, with a 10-fold adoption increase of the premium subscription tier.- Spearheaded an overhaul of the Acorns referrals program to leverage personalized offers, doubling advocate participation while reducing acquisition costs by 20%- Established the vision and roadmap for Acorn’s multiple product activation evolution, which focused on minimizing onboarding friction and untangling technical dependencies, leading to a 15% adoption increase in secondary tier products QoQ. - Established a culture of rapid experimentation across product and marketing via operational and strategic due diligence, which enabled experimentation velocity to increase threefold- Collaborated with cross-functional stakeholders to coordinate product launches and campaign launches in registration surfaces to drive overall company goals.

San Francisco, Ca, Us

Focusing on building platforms to accelerate mobile and web development by identifying and enabling 'Golden Paths' to drive experimentation and feature release velocity. - Created a strategic 2 year roadmap to accelerate mobile and web development by identifying and enabling development “Golden Paths” to increase internal adoption and drive experimental velocity- Spearheaded the adoption of a “UI First” code-gen platform across Twitter’s consumer teams, reducing development cycles of new features by 80%.- Collaborated with customer teams to identify and resolve key blockers during feature experimentation, improving experimentation output by 40% QoQ- Coached associate PMs to develop strong roadmaps and establish measurable goals for platform products

Santa Monica, Ca, Us

Owned the vision, strategy and execution of Hulu’s content platform, driving the continuous improvement of how Hulu ingestion, review, transform, and publish over 5000 assets per day - Worked with internal operational stakeholders and external distribution partners to build tools and create a seamless operational experience for asset monitoring, quality control, and content management. - Orchestrated a multi-year platform evolution initiative to increase the scalability and flexibility of a decade old ecosystem by modernizing to a componentized, API-based structure. - Collaborated with front end product stakeholders to enable user-delighting features (skip intro/recap/end credits, HDR, descriptive audio) with a holistic platform-based solution.

Santa Monica, Ca, Us

New York City, Ny, Us

Drove the vision, strategy, and success of key products in the NBCU Digital Supply Chain, and applied product thought leadership to operations and data governance to enable scalable solutions in a changing consumer landscape.- Monitored and analyzed market trends around consumer video application capabilities, studied competitors’ services and products to explore new ways of improving customer engagement and content accessibility. - Took a data driven approach to problems defining KPI’s and measurements to evaluate success, with focus on improving customer behavior visibility and content availability.- Launched a B2B schedule delivery service that synced up event metadata and rights geotargetting, reducing manual effort by 95% on enabled networks. - Developed and managed product roadmaps for NBCU’s existing and upcoming digital video delivery platforms, aggregating customer, distributor, and network needs

Los Angeles, Ca, Us

Media & Entertainment strategy and operations specialist, dedicated to helping media companies re-think their businesses, products, and services in the age of digital disruption. Specialized in in technology adoption and integration within the Media and Entertainment industry. She has had experience with numerous projects covering areas such as Business Analysis, Change Management, Master Data Management, Data Analysis and Visualization, Strategic Technology Roadmapping, Process Design & Documentation, and Software Development and Integration.Technology Restructuring, Transformation, and Implementation: Established Project Management and Software Development Lifecycle fundamentals for a large performance rights organization struggling to execute technology project on-time and within budget. Successfully created a future state workflow that synchronized operations between many parallel business groups and eliminated redundancy for a major broadcast network in the U.S.•Identified gaps and pain-points in the current client’s product development process.•Developed an executive project approval process which was then used to guide the proposal and approvals for 9 major development projects set to occur over the next 10 years. •Created standard project management templates and methodology to reduce overhead, saving project managers time and reducing confusion and overlapping work. Data Drive Analytics and Management: •Analyzed business process for operational gaps and potential risks to future phases of the implementation and submitted recommendations. Reconciled MDM data model requirements with business needs and assisted in the creation of a new Data Governance group. •Analyzed data integrations and terabyte-sized data sets from third party aggregators to produce business insights and reporting capabilities.

Los Angeles, Ca, Us

London, Gb

Data Driven Performance Analytics: Analyzed historical customer transaction data to determine patterns of illegal money laundering behavior for a large regional northeast retail bank and to implement controls to detect and prevent such behavior from occurring in the future. Current State Performance and Gap Analysis: Reviewed and mapped current business and technology process to determine regulatory shortfalls for a large regional retail and wealth management bank based out of the Northeast. • Interviewed key client stakeholders to gain understanding of current governance groups and operational processes and used the knowledge gained to identify key pain points. • Identified client products and gained in-depth understanding of client-specific approach to product distribution and target customers to assess overall risk and applied industry standard metrics to determine the maturity of the client’s current risk mitigation plan.Project Management: Assumed key leadership and people development roles in all projects to facilitate accomplishment of overarching project goal. • Oversaw and tracked performance details for engagement including but not limited to tracking expenses and hours for budgeting purposes, invoicing clients, maintain and adjusting the project plan to unexpected changes in deadlines or resources, and managing personnel availability• Initiated knowledge preservation and transfer for team members leaving projects and helped new team members gain understanding of key project developments.

Dublin 2, Ie

Vendor Convergence Strategy: Defined action plan for a Northeast Regional Utilities company with newly acquired subsidiaries to prevent redundant operational costs in future operations. Presented client with comprehensive guide on future investments, including templates for financial modeling, benefit scorecards, and due diligence geared towards new project managers.Operational Change Management: Created change management strategies for a utilities company acquiring new digital smart meter technologies which would complete the job of 70,000 employees automatically. Identified impacted roles and key resources within the organization and created new roles that aligned with new technology operation and leveraged as many existing resources as possible.