Joan Collins Yanabu

Joan Collins Yanabu Email and Phone Number

VP, Customer Excellence Marketing @ ServiceNow
San Francisco, CA, US
Joan Collins Yanabu's Location
San Francisco, California, United States, United States
Joan Collins Yanabu's Contact Details

Joan Collins Yanabu work email

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About Joan Collins Yanabu

Passionate leader, driven by innovation and speed to deliver business transformation and impact. I think BIG, bring a blend of strategy, technology, and analytics to develop creative solutions to empower customers to help themselves and realize value at every stage of the lifecycle. Proven track record of strategic thinking, highly focused on delivering results, building partnerships and high-performing teams who execute and scale.At Cisco, we are building the workforce of the future by accelerating learning into action by empowering our Employees and Partner Ecosystem to adapt to customer needs and unlock customer value & growth. Over 13+ years at Salesforce; I succeeded in many roles and have been fortunate to have worked across a wide range of business functions:- Led amazing Marketing, Technology & Customer Success teams focused on creating best-in-class customer connections and engagements, showing customers how to be successful, and helping them win. We give them the tools they need to succeed. WE MAKE TRAILBLAZERS.- Established and recruited a Global Business Development Team who are responsible for sourcing $1.2Bn in Services Pipeline in Year 1. The entire team met their individual quota and transitioned to successful sales careers.- Led brand development, field marketing, demand generation, and event strategy for our Services portfolio.Previously I worked in Marketing, Sales Strategy, and IT Operations; re-inventing our marketing operations, reporting and analytics, territory management, and data governance functions.- Developed Data & Campaign Strategy for initial up-sell Services Campaign that lead to our first $1M+ Deal.- Proposed and developed the initial methodology for our Top City event and real estate investment strategy that is still used today.- Developed the initial marketing attribution model to allocate budget and record campaign performance that changed the conversation between sales and marketing.I am also an active board member of San Jose State University, Lucas School of Business, Corporate Learning Network and SolidRoad.

Joan Collins Yanabu's Current Company Details
ServiceNow

Servicenow

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VP, Customer Excellence Marketing
San Francisco, CA, US
Joan Collins Yanabu Work Experience Details
  • Servicenow
    Vp, Customer Excellence Marketing
    Servicenow
    San Francisco, Ca, Us
  • Cisco
    Global Lead & Vp Employee Experience & Communities
    Cisco Jun 2021 - Present
    San Jose, Ca, Us
    Developing an innovative, personalized talent management and learning experience at scale to delight and inspire partners and employees at all stages of their career. Empowering them with the skills, knowledge and behavior change required to grow in their career, drive business success, delight our customers and deliver a phenomenal customer experience. ▪ Grew Learner NPS from 19 to 64 & Employee Engagement to 95%+. ▪ 97% of Emerging Talent achieved Role Readiness within 90 days.▪ Created a comprehensive sales and partner strategy across our services portfolio that increased deal size 5X▪ Connected Training Investment to Business Impact & Performance Metrics.▪ Reduced Operating Expenses by 40% within 15months
  • Salesforce
    Global Lead & Vp Digital Customer Experience
    Salesforce May 2020 - Nov 2021
    San Francisco, California, Us
    Operationalized an integrated, proactive and repeatable customer journey focused on customer outcomes, value and experiences across all functions to increase adoption, secure the renewal and consistently deliver on our customer promise.
  • Salesforce
    Vice President Customer Adoption & Growth
    Salesforce Feb 2019 - May 2020
    San Francisco, California, Us
    Define, unify and personalize the customer experience across all engagements at each stage of the lifecycle to deliver value realization and growth. Leverage data, AI, and customer input to create and optimize Omni-channel programs to maximize reach, engagement, and impact key success indicators. • Expanded Customer Reach from 23% to 70% in 24mths• Delivered 60%+ Lift across all Key Success Indicators• Partnered across the organization to deliver Learning, Guidance & Help in key customer engagement channels, including; in-app, social, and communities • Streamlined the team, increased effectiveness, and improved employee satisfaction score by 18%• Developed & Delivered COVID-19 Response in 3 days; including Use Case Development, Website Launch & Virtual Event & Content Strategy• Partnered with TMP to define, develop and launch in-app customer engagement, managed packages, and pre-configurations.
  • Salesforce
    Senior Director, Customer Success & Adoption
    Salesforce May 2015 - Jan 2019
    San Francisco, California, Us
  • Salesforce
    Csg Dreamforce Program Director
    Salesforce Jul 2014 - Apr 2015
    San Francisco, California, Us
  • Salesforce
    Director Field Operations
    Salesforce Feb 2013 - Jun 2014
    San Francisco, California, Us
  • Salesforce
    Director Customer Intelligence
    Salesforce Aug 2011 - Jan 2013
    San Francisco, California, Us
  • Salesforce
    Senior Manager, Marketing Operations
    Salesforce Jun 2008 - Jul 2011
    San Francisco, California, Us
  • Dell
    Emea - Database Marketing Manager
    Dell Jun 2006 - Dec 2007
    Round Rock, Texas, Us
    Managed the B2C and SMB Demand Gen Teams, achieved 15% increase in Pipegen in Year 1. Re-imaged the data and compliance strategy to grow total addressable market and increase lead conversion by 30%.• Developed and Launched Data Management Strategies - Address Standardization and Consolidation; Legal and Privacy Compliance; Channel Integration and Database Acquisition, Enhancement and Growth; KPI Identification and Dashboard Development.• Owned EMEA Demand Generation Budget and Service Bureau / Vendor Selection and Management• Partnered with IT, Sales and Partner Ecosystem to evaluate and select Global CRM & Implementation Roadmap
  • Williams-Sonoma, Inc.
    Database Marketing Manager
    Williams-Sonoma, Inc. Apr 2002 - Sep 2004
    San Francisco, Ca, Us
    Led the Database Management, Analytics & Predictive Modeling Team across 6 WSI Brands to re-imagine our GTM strategy from catalog only to an Omni-channel engagement model.• Designed, developed, and delivered a standard and self-serve reporting application that reduced lead times by six weeks and allowed the redeployment of 1.5 FTE’s• Streamlined the catalog delivery process from 96 to 68 days within 15 months, and reduced operating expenses by 5%• Initiated and obtained senior management support for a project to radically reengineer the catalog delivery process from 68 to 10-12 days• Participated in the development/enhancement of business practices to fully optimize the company’s investment in merchandising, inventory, POS, and order fulfillment software• Introduced data hygiene functions that increased deliverability by 40% model effectiveness and response rate by 15%
  • E.Piphany
    Principal
    E.Piphany Nov 1999 - Mar 2002
    San Francisco, Us
    Partnered with Sales during the buying cycle to position our suite of CRM, Marketing and Analytical software to clients in FinServ, Automotive, & Retail industries and then lead the implementation teams to deliver, onboard, and enable customer teams on average within 8 weeks of contract signing, with a CSAT of 9.9.• Assisted clients in analyzing and enhancing their current marketing practices to fully optimize their software investment• Developed vision statements, roll-out strategies, training programs, etc. to assist clients in selling new marketing process and procedures to internal teams/departments• Developed documentation, webinars, training programs to educate internal and partner teams on database marketing concepts and best practices
  • Digitas
    Business Technology Consultant
    Digitas Nov 1998 - Dec 1999
    Boston, Massachusetts, Us
    * Designed, analyzed and implemented business processes and applications in support of CRM (Customer Relationship Management)* Conceptualized solutions to business opportunities by combining the expertise of strategy, technology, and marketing communication* Experienced in writing purchase justification, scope of work and business requirement documents, developing comprehensive work plans, training users in complex topics, making presentations, and interacting with upper management * Managed communications across cross functional agency teams, vendor and client resources to ensure successful implementation of project objectives
  • Digitas
    Database Marketing Services Manager
    Digitas Aug 1996 - Oct 1998
    Boston, Massachusetts, Us
    * Experienced in developing multi-channeled episodic and longitudinal direct marketing campaigns for clients in the automotive, pharmaceutical, nutraceutical and logistics industries * Managed and implemented the strategy for the ongoing evolution of the marketing database, including business rules, customer/prospect segmentation and targeting, reporting/analysis and list acquisition* Recommended and directed the application of advanced statistical methodologies for response modeling and ad-hoc analysis* Planned and coordinated all relationship marketing strategies with key business partners* Managed cross functional teams, and trained, developed, and evaluated a staff of five

Joan Collins Yanabu Skills

Marketing Automation Crm Salesforce.com Demand Generation Database Marketing Analytics Direct Marketing Cross Functional Team Leadership Leadership Email Marketing Business Intelligence Integrated Marketing Marketing Multi Channel Marketing Management Lead Generation Vendor Management Marketing Communications Segmentation Saas Business Process Strategic Partnerships Integration E Commerce Enterprise Software B2b Marketing Product Marketing Go To Market Strategy

Joan Collins Yanabu Education Details

  • University Of Galway
    University Of Galway
    Strategic Marketing

Frequently Asked Questions about Joan Collins Yanabu

What company does Joan Collins Yanabu work for?

Joan Collins Yanabu works for Servicenow

What is Joan Collins Yanabu's role at the current company?

Joan Collins Yanabu's current role is VP, Customer Excellence Marketing.

What is Joan Collins Yanabu's email address?

Joan Collins Yanabu's email address is jo****@****ail.com

What is Joan Collins Yanabu's direct phone number?

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What schools did Joan Collins Yanabu attend?

Joan Collins Yanabu attended University Of Galway.

What skills is Joan Collins Yanabu known for?

Joan Collins Yanabu has skills like Marketing Automation, Crm, Salesforce.com, Demand Generation, Database Marketing, Analytics, Direct Marketing, Cross Functional Team Leadership, Leadership, Email Marketing, Business Intelligence, Integrated Marketing.

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