Teaching Research Methods

Built WBUR’s inaugural Product team, aligning web/mobile engineering and product management to WBUR’s strategic goals. - Oversaw expansion of WBUR’s digital experiences, reducing technical debt, to drive audience growth exceeding 3 million monthly across wbur.org, newsletters, community texting groups, and mobile apps. Examples: - Rebuilt WBUR’s mobile app, implemented a “test and learn” notification strategy, growing app usage 10% YoY and increasing app donations by 40x year-over-year. - Introduced Games to our audience with the Boston News Quiz and Crossword, creating wbur.org’s #1 visitor destination after the home page. These products included new advertising and sponsored content opportunities. www.wbur.org/fun. - Introduced audience engagement platforms (SubText texting and VoxPop digital voice memos) for Radio Boston and On Point, WBUR’s award winning radio programs. Audience Insights: - Hired WBUR’s first data analysts and architect, formalizing an analytics practice for Audience Insights, building out a data warehouse infrastructure, and publishing organization-wide KPI dashboards. - Initiated and led the execution and analysis of WBUR’s annual Audience Survey for three consecutive years, providing insights to CEO, Marketing, Editorial, and Revenue teams.- Rolled out organization-wide audience growth goals, and over the subsequent 18 months bucked national trends by growing radio audience (+13%), mobile app users (+10%), podcast listeners (+18%), and newsletter subscribers (+36%).

- Directed BizLab (bizlab.wbur.org), a grant-funded innovation lab focused on identifying new models of financial support for public radio.- Partnered with NPR radio stations nationwide to launch newsletters, membership programs, and sponsorship initiatives. Stations included WDET, WAMU, Vermont Public Radio, WLRN, Louisville Public Media, and Capital Public Radio.- Taught media business leaders how to design new products for their organizations through customer-centered thinking and prototyping. - Secured over $1 million in grant funding to support this work, from organizations such as the Corporation for Public Broadcasting and Knight Foundation.- Cultivated a national following for WBUR BizLab’s groundbreaking work via social media, public speaking, and an end-of-year conference.

- Transformed Forrester’s product delivery from static reports to interactive, multi-platform experiences.- Managed multidisciplinary teams of product management, digital producers, user experience, and business analysts.- Introduced data-driven, customer-centric thinking to teams through data visualization hack-a-thons, starting an innovation lab, and incorporating user testing into product development.-

As a Research Scientist within the IBM TJ Watson Research Center: - Managed a group of PhD researchers, inventing new products for IBM’s B2B software product lines.- Filed U.S. patents, received external academic awards, and collaborated on product features across IBM divisions.- Published peer-reviewed academic papers in computer science, human factors, data visualization, and behavioral analysis. See publications on Google Scholar.

I worked with Dr. Richard Hackman to measure the impact of real-time social interaction feedback on group performance.

My PhD research focused on building technology to support face-to-face group interaction.While at the Media Lab, I was a member of the Software Agents Group (led by Pattie Maes), the eRationality Group (led by Dan Ariely), and the Electronic Publishing Group (led by Walter Bender).