Joan Duvall Email & Phone Number

Us

Head of marketing for a major U.S. manufacturer of industrial specialty chemicals featuring the Kroil and Super Lube brands. Founded in 1939 with the goal of producing the very best penetrants on the market. The Original Penetrant has been getting hard-working folks out of tightly locked situations in just about every industry.

Yokohama-Shi, Kanagawa, Jp

Transition and manage aftermarket business, for the all makes parts brand, OMNIPARTS, lead efforts to assimilate product, systems, suppliers, inventory, and processes from an affiliate business into the automotive aftersales division in a very compressed timeline. Successfully drove growth and sales through the dealer channel. Launched program with Mexico and Canada based counterparts.

New start up and affiliate for Nissan Motor Corporation. Responsible for marketing , e-commerce, product management demand planning, purchasing/inventory management. Monitor and manage the P&L for e-commerce sales (e.g., gross profit margins, customer acquisition costs, and cash flow) as well as track contract commitments and expenditures. I strive to be "a fixer" who is focused on problem-solving and driving solutions and performance. By taking this approach, I was a key player fueling the company's jump in sales from six figures to more than $5M forecasted for 2020. A major component of this revenue growth resulted from setting up and launching sales channels through eBay and Amazon, which involved coordinating the conceptualization, execution, and fulfillment through our IT and warehouse team.

Lavergne, Tennessee, Us

During my tenure at JPW, I was promoted from Director of Product Management to Senior Marketing Director. I managed multiple brands, including JET, Powermatic, and Wilton. My first order of business was to strengthen all marketing communications and implemented strategies that would help grow our position across each product line. I accomplished this in part by developing product launch processes to include proper scheduling, budget guidelines, ideal promotional channels, and overall objectives. I was involved in launching 23 new products using marketing strategies, such as social media, online content, branded graphics and video. We also implemented paid advertising through Facebook and Google to provide us a steady flow of prospects and repeat business. My efforts were successful as I increased market share by approx. 30% and grew revenue in one category from $50M to $80M during the 5 years I was with the company. While I grew revenue, I focused on cost controls as well. The $20M marketing budget needed to promote these brands was hefty, so I made it a priority to reduce marketing spend by focusing on the marketing efforts that would give us the best return resulting in a 25% savings.

Milwaukee, Wi, Us

A.O. Smith was a highlight in my career because I was charged with establishing a NEW MARKETING DEPARTMENT. Not only did I lead the introduction of new standard policies and procedures, I led the hiring of staff who would manage creative services, digital marketing, advertising, product development, and tradeshow participation. This role in many ways was a "green slate" for me, which gave our marketing team the ability to research and implement many strategic marketing ideas. Additional successes I had with A.O. include:● Managed a marketing team of 15 that consisted of brand, product, tradeshow, advertising, and digital marketing managers. Conducted performance reviews and coached the team to success. ● Spent $3M annually on sports marketing and sponsorship (NASCAR, golf, and baseball) to build brand awareness, increase sales, and gain publicity. Fueled a market share increase of 12%. ● Cut agency spend 30% after hiring a new full-service creative agency to develop a new branding, website, paid ads, 3D modeling, and press releases as part of the company’s rebranding effort. ● Developed a product launch roadmap to launch 12+ new and first-to-market products and platforms.

Us

Senior Manager, Product Marketing (1999 – 2004)Directed marketing and product strategies, including P&L responsibility for a $900M product category. Achieved and grew the leadership position for the largest product group in this business.Manager, Product Marketing (1996 – 1999)Managed direct marketing and product strategy including P&L responsibility for a $300M product category. Turned around a long-neglected product category, doubling the business over this period. Manager, Operations (1987 – 1996)Led aspects of manufacturing production in small non-union and large union working environments in multiple shift operations with over 150 exempt and non-exempt employees. Selected Accomplishments:• Improved return-on-sales by 2 points ($18M) in a mature industry.• Commercialized 25 new products and line extensions.• Set a record 6-point margin increase despite aggressive price competition.• Increased market share by 5 points.• Improved the business from negative double-digits to a positive double-digit position in three years.• Used consumer-based market research to design and launch first-to-market products.

Master Of Business Administration (Mba)

Leadership Program

Bachelor Of Science (B.S.), Management