Joane Amay Email & Phone Number

New York, Ny

Publications/Sites include: W, Elle.com, Well+Good, New York Times T Studio, Allure.com, YahooStyle, PopSugar, Gilt, Bikini.com

Conceptualize, write and research original beauty and fashion content fortopics including how-tos, trends, product reviews and exclusive interviews inways that can inform and grow traffic. Collaborate with Editorial Director toplan editorial calendar and with web/marketing team to develop custom sponsoredcontent for advertisers. Cover the beauty and fashion markets by attendingpress previews, events and desksides. Report beauty trends from backstage at New York Fashion Week. Grow and maintain key relationships with publicists, fashion and beauty influencers and industry professionals.

Produced beauty, style and tech sections (generated ideas, packaged all stories, wrote and edited content/display). Liaised between edit and publishing teams. Covered press events/desksides, grew and maintained relationships with beauty industry execs (PR, sales and marketing). Sought out style and beauty influencers. Conducted market work and maintained key relationships with an extensive roster of makeup artists, hair stylists, skin gurus and dermatologists.

New York, Ny

Worked extensively with the fashion, art and advertising teams in helping define trends and selecting and creating content that was inline with Lucky’s editorial voice and messaging. Worked with the merchandise and buying teams of luckyshops.com to ensure product selections were well represented and strategically placed across each platform. Ensured the integrity of all fashion credits for print, digital and special editions. Collaborated with the fashion & accessories market team regarding advertiser placements, credit allocation, and replacing items that were unavailable. Cultivated and maintained relationships with publicists and brands by attending press previews, fashion events and shows. Conceived, pitched and wrote fashion, accessories and beauty posts for luckymag.com. Supervised and mentored the associate fashion credits editor and various fashion freelancers. Developed fashion feature ideas. Covered tech market.

New York, Ny

Created and edited the fashion captions and Buyline. Covered the techmarket. Conceptualized, researched and wrote the bi-monthly column, TechTalk (featuring groovy gadgets, cool websites, and exciting technology).Liaised with art and copy departments in production of fashion and Tech Talkpages. Maintained relationships with high-end retail establishments.

New York, Ny

Responsible for the fashion copy, credits and the Shopping Directory. Wrotethe heds and deks as well as most of the fashion copy for the front-of-the bookfashion stories. Researched and wrote summaries for the Shopping Newssection. Managed and supervised a team of freelance assistants.