Joan Gaffney Email & Phone Number

New York, Ny, Us

Hauppauge, New York, Us

Certified Professional Coach (CPC) specializing in Core Energy Coaching, I guide forward-thinking visionaries through tailored strategies to transform challenges into opportunities. My approach fosters growth, reignites passion, and enhances leadership, helping clients achieve breakthrough success and maximize their impact.

Developing go-to-market, positioning, messaging, and sales enablement programs for B2B enterprise SaaS and tech enabled services. Highly skilled in collaborating with scientific and highly technical subject matter experts (SMEs) to extract critical messaging value drivers that create relevance and engagement in the market.

Cambridge, Ma, Us

Established product marketing practice for solution-based selling of first-to-market SaaS platform for strategic statistical design of clinical trials.

Burlington, Massachusetts, Us

Global head of marketing for new global business division. Responsible for positioning and marketing strategy for integrated HEOR & Global Market Access consulting service and SaaS product portfolio.

Health economics data and technology startup offering a disruptive SaaS platform enabled by machine learning. Established vision and go-to-market strategy, brand identity and positioning, and corporate communications process for early stage SaaS startup offering a first-to-market data analytics platform to top pharma and biotech companies. Pivoted business model to for SaaS offering to accelerate adoption and generate ARR. Leader in strategic partnership development initiatives. Trusted advisor to Founder/CEO on business strategy, growth modeling and scaling, board and investor communications, and acquisition exit strategy.

Director of go-to-market strategies for financial services provider delivering SaaS offering to retirement plan management market. Developed and manage execution of integrated marketing campaigns based on market and business insights, leveraging traditional, digital, and social media channels to drive lead generation through strategic sales channels. Partnered with clients and strategic partners to develop and launch private label branded products leveraging proprietary SaaS platform capabilities.

Director of marketing programs across three lines of business [pharmacy benefit management (PMB) | medical services & equipment | medicare set-asides (MSA)] for managed care services provider in the workers’ compensation market. Partnered with unit business leaders, operations, product, and sales teams to develop go-to-market strategies for products and services. Transformed traditional content marketing approach into digital thought leadership program including webinars, microsites, blog, smartphone apps, videos, interactive presentations, and social media engagement.

Boutique software company for structural engineering.Recruited by CEO to modernize brand and establish a multi-channel user engagement program. Planned and managed annual user conference, product-specific user steering committees, online user communities, and regional live events. Developed and executed go-to-market launch of new bundled software product. Collaborated with technical product managers on user training and communications programs.

Tampa, Florida, Us

Director of marketing programs driving lead generation for online continuing education and corporate training solutions for the Architecture, Engineering & Construction (AEC) industry.Developed and implemented multi-channel marketing programs to drive revenue growth and increase market penetration. Managed direct mail program in excess of 1.25 million pieces annually generating a 70% increase in response rate. – Created marketing dashboards, performed analysis and provided recommendations to improve targeted strategy outcomes. – Established client referral program and redesigned corporate events strategy to elevate recognition in vertical markets and accelerate lead generation. – Led development and launch of new corporate identity program and championed initiative to design differentiated customer and associate experience programs.

Chicago, Illinois, Us

Developed and implemented business plan for field fundraising office with total budgeting and P&L responsibility to achieve 140% year-over-year growth through relationship development with local, regional and national corporate sponsors.

New York, Ny, Us

Design and execute direct marketing activities to drive lead generation and sales for business information service provider focused on retail chain store/restaurant industry. Manage participation in industry vertical trade shows including research and evaluation of new opportunities to increase customer base and drive revenue growth.

Mebane, North Carolina, Us

Assist with the development and execution of marketing plans and brand expansion for North American master distributor of commercial flooring products. Manage integrated marketing communications program for U.S. and Canadian markets through direct and channel partner initiatives. Developed innovative sampling library program for AEC industry prospects.

St. Louis, Mo, Us

Led partnership and business development with local and regional credit unions to cultivate referral based business. Planned and executed special car sale events including internal recruitment, training, and management of 50 - 100 employees per event.

St. Louis, Mo, Us

Manage branch operations and develop relationships with local businesses to generate referral-based revenue.

Mba, Business Administration And Management, General

(Cpc) Certified Professional Coach

Bachelor Of Science, Marketing

Digital Communication And Media/Multimedia Continuing Education