Joangrace Espiritu, Mba Email & Phone Number

Experienced marketing communication expert with a proven track record of driving impactful projects:- Led an association-wide campaign raising awareness for runaway and homeless youth, securing media placements in Long Beach and San Diego news outlets. Achieved increased social media engagement and earned a national Communication Inclusion award.- Co-led ACES AWARE initiative, resulting in enhanced Adverse Childhood Experiences screenings in healthcare, contributing to improved community health outcomes.- Collaborated to create the Chronicle of Us, showcasing staff stories of impact through diverse art mediums, fostering stronger team cohesion and shared values.- Successfully managed the www.childcaresandiego.com website update using the StoryBrand formula. Recognized with a web excellence award for delivering an enhanced user experience and boosting site engagement.- Orchestrated a $50K paid ad campaign for recruitment, leveraging digital marketing, mass media, and in-kind strategies. Achieved full staffing for the summer program and increased community engagement.- Developed compelling sales support materials to pilot the Employer Sponsored Child Care Solutions program, fostering partnerships with businesses across San Diego County.- Guided the customer experience Journey Mapping process, resulting in operational improvements for the Y's child care referral and subsidy programs. Contributed to a more seamless and efficient service delivery.Bringing a results-oriented approach and expertise in communication strategy to drive positive change and community impact.

Knowledgeable communication professional skilled at driving digital strategies and impactful content:- Led cross-functional teams in developing and implementing online strategies to achieve organization's marketing and communication goals.- Enhanced website content through proprietary CMS and basic HTML skills, ensuring alignment with content strategy for optimal user engagement.- Managed and analyzed insights of agency’s social media presence, driving increased engagement and brand visibility.- Coordinated precise electronic e-mail promotions via Exact Target, optimizing audience reach and response rates.- Directed market research team from SDSU, identifying opportunities to heighten awareness of services and drive community engagement.- Upheld brand identity by adhering to graphic standards and maintaining consistent voice across communication efforts.- Authored and edited substantial articles for CRS CONNECT, reaching over 18,000 subscribers and upholding high-quality content standards.- Evaluated research on emerging market trends and program impact, providing insights for strategic adjustments.- Managed School Messenger voicemail system, ensuring seamless integrated communications of disaster preparedness messages to child care providers.Bringing a strong blend of technical skills, strategic thinking, and effective communication to drive success in digital marketing and content initiatives.

Strong marketing administration professional adept at seamless coordination and project management:- Efficiently managed a spectrum of meetings and events, ensuring smooth execution and fostering productive collaboration.- Served as a dynamic liaison between major non-profit organizations, guaranteeing comprehensive information exchange and maintaining grant writing quality.- Skillfully gathered and analyzed data, transforming statistics into actionable insights that drove effective project planning, organization, and implementation.Bringing a detail-oriented approach and excellent communication skills to optimize project outcomes and enhance organizational efficiency.

Responsibilities- Supported sales force with custom presentation materials to include storyboards, images and bound materials- Supported marketing team in tradeshow exhibitions- Assisted department in coordination of meetings and events- Managed digital image requests for sales team- Organized costume styles and accessories for photo shoots to ensure complete quality for catalog and packaging

Master, Business Administration

Bachelor, Communication