Director Of Development And Communications
Vernon Hills, Il
CASA LAKE COUNTY | Vernon Hills | 2012 - June 2014$1.1 MILLION NON-PROFIT ORGANIZATION DEDICATED TO ADVOCATING FOR ABUSED & NEGLECTED CHILDRENDirector, Development & Communications Summer 2012-June 2014Development: Developed a multi-channel fundraising plan designed to meet FY14 goals. Created and executed campaigns targeting individuals, corporations and Corporations for CASA. Oversaw all foundation grant applications. Assisted the Executive Director in board management, advised a newly founded Young Professionals Board and managed development budget and database. Executed three major fundraising events – CASABLANCA 2014 (grossed $322,000), two golf events (net $180,000). Responsible for corporate sponsorships and partnerships. Increased revenue 8% year to date; generated 461 new donors in 2013, increased number of volunteers 40% over 18 months. Worked closely with the Board to cultivate major donors and generate new corporate funders.Communications:Developed comprehensive multi-media communications plan, generating an 80% increase in media coverage. Launched CASA’s first social media initiative, creating a vibrant Facebook presence, initiated a website redesign to increase interactivity, fundraising options and donor/volunteer communications. Designed, wrote and distributed A Child’s Voice, a monthly online newsletter, online appeals, board reports and speeches. Using CASA’s Speaker’s Bureau, comprised of volunteers, increased visibility in the community through partnerships with local churches, synagogues, Exchange Clubs and Rotaries. Coached and trained senior staff, volunteers and Board on speaking engagements and messaging.