Joanie Clougherty Email & Phone Number

Dublin, Ohio, United States

• Built communications plans, drafted content and managed reviews for executive announcements, public statements, press releases, speeches, presentations and compile preparatory documents for leadership and cross-functional partners• Counseled senior executives and other stakeholders on critical communication issues• Developed effective, consistent, and relevant employee messaging around business unit goals, business initiatives, strategic plans, and role of employees in implementing our strategies• Responsible for segment communications channels including EveryoneSocial, weekly newsletters, and the intranet site; helped produce ongoing department and leadership meetings, and the annual, 300+ person National Sales Meeting• Developed and executed strategic customer and supplier communications plans to support sales and marketing initiatives• Reviewed all digital marketing materials; managed the review process with Legal, Regulatory, Medical Affairs, and Compliance leadership in alignment with Marketing and Branding

New Albany, Ohio, United States

• Managed Anomatic’s event presence, included national and international industry tradeshows (cosmetics, personal care packaging); oversaw marketing displays and samples, logistics, accommodations, booth design, and attendee contacts• Was responsible for digital marketing initiatives and website redesign strategy, development, and maintenance, including photography, content, email campaigns, advertisements, user experience, search engine optimization, and web inquiries• Managed and maintained corporate LinkedIn account to engage customers, associates, and prospects; drove a 928% increase in average monthly impressions and a 752% increase in average monthly page views• Was responsible for media and public relations communications, developed press releases, talking points• Designed and created marketing videos tied to new product launches and sustainability initiatives; amplified the company’s external presence and delivered a cost savings of $68,335 • Created and updated environmental branding, marketing kits, and digital presentations (internal and external)• Identified marketing and industry trends, stayed current with new products, brands, and influencers

Columbus, Ohio

• Led the development and execution of all internal and external marketing communications projects, partnered with an in-house creative agency, external creative agencies, senior leadership, and other internal stakeholders• Was accountable for the project management of communication materials from initial ideation and project kick offs, to execution and delivery, served as the subject matter expert on linking business strategy to creative output• Was responsible for final execution of all creative deliverables (1,000 per year); met various deadlines, balanced project priorities, and ensured projects were reviewed for errors with extreme attention to detail to guarantee accuracy• Built relationships with partners, identified and implemented process improvements to gain resource efficiencies • Maintained budget overview, delivered against goals and identified opportunities for financial, operational savings• Planned, managed the creative assets for large-scale events (300-3,000 attendees), included the concept and development of marketing materials, videos, presentation materials, venue contract negotiation, and event feedback benchmarking• Managed the Marketing Associate Engagement Committee—20 associates who were driven to turn insights from the annual associate engagement survey into actions and opportunities which positively impacted the associate experience

• Commissioned large-scale consumer behavior research studies, interpreted data and translated findings into actionable insights to better connect Alliance Data with clients and prospects (hard-and-soft goods retailers)• Was responsible for the management and development of owned and paid thought leadership content and content marketing opportunities, evolved the company’s industry presence to build credibility and reputation• Prepared leadership for media opportunities and speaking engagements, developed talking points, bylines, presentations• Partnered with Executive Assistants to coordinate investor visits, developed digital and print meeting materials• Identified brand amplification opportunities; collaborated closely with other teams to develop and incorporate brand messaging and positioning into global communications to grow Alliance Data’s national and international brand reputation• Worked with the Senior Manager of External Communications to handle crisis communication matters, built strategic plans• Demonstrated leadership skills, coached and mentored interns, trained new associates, conducted performance reviews

Columbus, Oh

• Launched the Insights & News section of KnowMoreSellMore.com, a hub of thought leadership content; developed 64 pieces of content in year one to amplify brand visibility and credibility in the retail marketing space • Led key marketing initiatives, including the development of email marketing campaigns and delivery to target external audiences, tracked engagement against benchmarks to identify patterns, obtained sales leads• Responsible for creating project timelines and holding internal stakeholders accountable for providing timely input, managing up to hold leadership accountable, clearly interpreted and articulated feedback to the creative team• Strategized and executed the rebrand of internal communications weekly all-associate e-newsletter, establishing clear messaging objectives to help teams get business critical information, increased readership and engagement

• Supported the Brand Manager, created brand advocates by educating and driving understanding of the Alliance Data brand and values across the organization• Worked with cross-functional teams (HR, Marketing, Creative Services, Corporate, etc.) to write business stories for the Corporate internal communications publication, Insight Magazine • Collaborated with a variety of internal partners to launch the Annual Associate Report• Partnered closely with the Creative Services team to develop brand engagement tools such as ads, infographics, presentations, etc.

Columbus, Ohio Area

• Worked with a graphic designer and sales support intern to create an external capabilities booklet, did the copywriting and editing• Modified the flow and design of internal sales sheets, renamed them• Edited internal and external marketing pieces to update them using the company voice • Worked with the internal marketing team to help launch the company-wide Living Well program

Oxford, Oh

• Planed and organized programs for the entire hall and corridor of 42 students• Counseled peers on personal, academic and career concerns• Acted as a liaison between residents and the Office of Residence Life• Encouraged and built community among diverse students• Established and enforced university policies while looking out for the safety and wellbeing of students

Shaker Heights, Oh

• Used 11 years of experience in organization to earn director position and supervise two counselors• Coordinated with 17 non-profit organizations to schedule and lead 12 teenagers through 35 hours of community service activities over a 15 day period• Motivated and inspired students to raise $500 in three days for local charity— For The Love of Pits• Provided a supportive and inclusive environment for students of diverse backgrounds and abilities

Beachwood, Oh

• Sold an average of $2,000 worth of hosiery daily• Demonstrated communication and sales skills as well as product knowledge to maximize company’s profit• Built relationships with customers and contacted them about promotions on products they showed interest in

Shaker Heights, Oh

• Trained and improved the athletic skills of over thirty girls• Created, ran practice and conditioning drills to improve the strengths of individual players and the team as a whole• Helped bond and support positive relationships among teammates

Mmba

Bachelor'S Degree, Strategic Communications, 3.53 Gpa

Activities and Societies: PRSSA, Alpha Xi Delta, Autism Speaks U, Community Leadership Team, Women's Club RugbyDean's List

Education record

Activities and Societies: Project Support (President), Venturing Boyscouts of America (Vice Present of Recruitment), Field Hockey, Ice.