Design, coordinate and implement consistent Commercial Policy for transactional products across the world. Contributing to price management excellence, leaner quote to cash processess and tapping margin leakages while ensuring channel compliance.

My job was to unravel the complexity in Europe, France and International Operations organizations. Main iniciatives: Simplify organization, streamline processes and apply innovative IT tools. Clarify R&R, define process owners, arbitrate task overlaps , stablish accountability, align Key Performance Indicators, flatten organization , increase Span Of Control. Main goals: Improve Schneider operations efficiency , become easier to work with, and be easier to recommend. Continuous Improvement, Lean Office and Robot Process Automation had been major cornerstones in the program. *Main achievements 2015-2017: Increase Sales / head ratio, to humble contribute to record high Schneider Electric- CAC 40 EBITA margin in 2017.

Lead INDUSTRY and AUTOMATION business in Spain, full responsable to hit Profit & Loss targets, managing a team of 95 mostly engineers among Marketing Offer, Marketing Channel, Sales managers and Technical pre-sales specialist. Industry & automation market being manufacturing companies, Infraestructures, System Integrators and OEMs ( machine manufacturers) and in some cases sold through Distributors and partners. We went through the deepest crisis Spain has ever had Sep 2008 to early 2014. We had to apply clear customer platforming, cost to serve customers tier down, and consistent Sales performance follow up. In that crisis period. I learnt to focus on team EFFICIENCY while inspiring and motivating our team. Together we achieve profitability recovery from 2013 and on. We also integrate in Spain the 2014 acquired company INVENSYS including brands: WONDERWARE software , FOXBORO , ELIWELL , EUROTHERM, ... * Main achievements: TALENT development: I proud to had coached and developed 4 of my managers into Vice President positions, 2 of them currently leading 2 divisions in Iberia zone.GEMASOLAR- Seville: First moulted salts thermosolar Project engineered by SENER. Full automation of 5000 mirrors with PLCs , Speed drives, and full software monitoring. Adelaide DESALINISATION plant -Australia with ACCIONA AGUA. It has been the largest desalinisation plant of Asia-Pacific in 2014. Schneider provide the full EcoXtructure solution to get more then 30% energy savings and reduce plant downtime by 25%.

I lead a team of 12 Sales Engineers to develop sales of all products/Projects/services of Schneider Electric, including all recent acquired companies such as Modicon, Monitor USdata, APC, TAC, CITEC, ....Responsible to hit sales targets in Catalunya región, boost common strategic goals. and prosper relation with Catalunya chamber of commerce , innovation ACTION, .... We first introduced Customer Platforming to allocate the right resources to the right customers using CRM Salesforce.com. Change geography approach to segment approach including Key Account Managers specialist in Food & Beverage , Chemical, Automotive and Cement . Close the loop through prescriptors and engineering sales teams. * Main acchievements: New Barcelona AEROPORT Terminal 1 : 13M€ Project won in 2005 with EMTE-ABANTIA Installers and System Integrators. With 3rd new take-off runway light control, 2 new control towers, enlargements of terminals ABC, airport environment care, water treatment plan , forest protection, 525.000 sqm, 100.000 passengers /day . Medium/Low voltage redundancy, Motor Control Center, facilities automation , climate control and total monitoring with WONDERWARE System platform. QUIRON Hospital-Barcelona turn key project: MV/LV, control & climateGALLO pastas-Granollers ( Food & Beverage) : Retrofit service for the all PLCs and software control in logistic warehouse.

Launch new ranges of Automation products from Modicon & Telemecanique merge . Develop Spain market strategy and marketing with full 4Ps : Product , Price , Promotion, Place. Being very specialised and high tech products , I also assisted Sales Reps as a Product Application Engineer and maintain close contact with customers to feedback future enhancements/new products to R&D in USA and FRANCE. I also take lead on System Integrators Channel for Spain , maintaining a high level of Customer Satisfaction and working to conquer new customers from the market leader. Comercial policy for System Integrators and distributors included : proper segmentation throught added value evaluation, fidelity programs to upskill their staff and clear comercial support for those faithfull partners . * Main achievements: Set the cornerstone of current Industry 4.0 with Schneider Electric patented "Transparent Factory" . Stablish new System Integrators channel policy for Infraestructures. Seamless migration from Telemecanique installed based PLCs to conected LAN PLCs. GENERAL MOTORS: First WAN ( Wide Area Network) conecting shop floor PLCs in Figueruelas.GTD-Ariane satellite launch base: Control and automation for cooling platform in French Guiana. EMTE-CERN: Control and monitoring of the 256 magnets of the 27Km particle accelerator in Geneve.

ARIBER is an SME designing , manufacturing, comissioning and retrofiting custom-made machines for dimensional quality gauging and computerized SPC stations (Statistical Process Control) in different markets: Automotive, Transportation, Aerospace, Semiconductors , Energy.I usually begin from customer specification , working with mechanics engineers to design and automate the skeleton of the machines/production line. I programmed SIEMENS, OMRON, TELEMECANIQUE, MODICON & ROCKWELL PLCs , including handling robots from ABB and KUKA. * Main achievements:MERCEDES BENZ : IN-process machine to meassure critical power steering parts , with record high precision ever obtained in a shop floor = 0,1µm. FORD : Retrofit of and old camshaft gauge , into an automatic station with real time feedback correction to camshaft grinding machine in Almusafes plant.

Marposs is a world leader in measurement technology with more tan 3000 people . As a member of the 12 AfterSales service Engineers team in Spain , I repair and support precision metrology equipment for use in the workshop environment during and after machining operations. The equipment was designed and built for a wide range of in-process and post-process applications and for guaranteed performance in even the harshest shop floor conditions. As a specialised Engineer in metrology and machine tooling , my job was executed at shopfloor plants and sites in : Automotive , Aerospacial , Energy and Pharmaceutical sectors. *Main achievements: IVECO-PEGASO: Complete retrofit of in-process gauges for lorry crankshaft machinetool in Barcelona.VOLKSWAGEN: Successful deployment of SPC ( Statistical Process Control) stations in a LAN ( Local Area Network) for new SEAT Ibiza gearbox in Zona Franca-Barcelona.