Joan Kelly-Kincade Email & Phone Number

Frederick, Maryland, United States

Greater Philadelphia Area

Sage Senior Living operates and manages seven communties across Pennsylvania and Maryland with three additional communities under construction and development in the Philadelphia, Boston, and Princeton markets.Reported to President/Founder. Responsible for sales growth and strategic support across a growing local and regional portfolio. Established and provided leadership to cross-functional teams. Communicated with investors. Collaborated with outside agencies. Defined/managed strategies, plans, and budgets for all levels of care and phases of development for a multi-state portfolio.

Joan's background includes executive leadership and consultation for industry leaders in the CCRC and HCBS segments. She brings proven sales, marketing, and growth expertise with multi-state experience across all phases of development from start-up through operations and for all levels of service.

Plymouth Meeting, Pa

Chief Marketing Officer for Friends Life Care Partners and its subsidiary corporations.Joan Kelly-Kincade was recruited as Vice President, Sales and Marketing for Friends Life Care Partners (FLCP) and its subsidiary corporations transitioning into the role of Chief Marketing Officer. FLCP entities include -• Friends Life Care (FLC) in Pennsylvania and Delaware: Continuing Care-at-Home (CCAH) providing members with assessments, programming, and coordination of home and community-based services• Intervention Associates: Care management and guardianship services• Caring Friends Home Care: Non-medical home care and concierge services• Friends Life Care Consultants: Providing consulting services to retirement communities interested in the development of CCAH

Cherry Hill, Nj

Cherry Hill, Nj

• Recruited to oversee sales and marketing strategies and results for multi-site clients• Manage internal client teams and coordinate with independent contractors• Present to key stakeholders including management, boards, banks, and bond holders• Key strengths include: staff development; producing audits and tracking mechanisms; creating and implementing strategies which produce results

Woodland Pond At New Paltz, Ny

• Achieve Blue Sky objectives for Life Care CCRC with 301 units• Manage four-person team• Develop strategies to secure sales required for financing and groundbreaking• Key initiatives: training; contact management; process development; identifying key alliances; referral development and depositor retention.

Pittsburgh, Pa

• Life Care CCRC with 242 units• Execute sales and marketing initiatives for all levels during fill-up. • Key strength: consistency of messaging and sales during management company change.

Cranberry Township, Pa

• Assisted living and memory care community with 70 secure accommodations• Recruited to create sales and marketing strategies which drive census• Initiatives include: education; professional outreach, establishing a family support network.

Canonsburg, Pa

• Skilled nursing, assisted living, and memory care community with 158 units • Recruited to develop and implement sales and marketing strategies for start-up and fill-up• Responsible for information center/office set-up, competitive analysis, advertising and collateral development, and meeting admissions and sales goals

Beaver Falls & Pittsburgh, Pa

• Gained initial industry experience in pre-sales, start-up, operations, and all levels of care• Assisted living, memory care, and skilled nursing communities in western Pennsylvania• Director of Marketing - Mt. Vernon of Elizabeth 80 units & Ridgepointe 116 units• Marketing Director - Shadyside Nursing and Rehabilitation 150 beds• Social Director - Franciscan Manor 65 units• Responsible for management and training of direct reports, programming, marketing and census growth

Associate Of Arts (A.A.), Design And Visual Communications

Education record

Graduate of the 2016 FSA Leadership Institute program, a cohort model requiring nomination and approval for participation. The Institute.