My goal as a communicator is to build audience trust and rapport as I tell my client’s story. A creative type with a brain for business, I transitioned from reporting (Wall Street Journal) to heading all facets of Communications. I’m good at motivating and mentoring teams to communicate strategically and clearly. My expertise crosses media platforms and industries. Just toss me a learning curve, I'll play ball. As a PR and Marketing Communications leader, I've spread positive awareness for global companies and large hospital systems, government agencies, elected officials, tech launches and non-profits. I’ve created and managed all kinds of content. From media pitches and crisis statements, to political op-eds and catchy captions, I help plan, craft, and deliver the right message. A digital native? Make that digital citizen. A participant, with perspective.STRENGTHS • Strategic messaging to align communications with business goals• Storytelling through choice words and a good eye• Measurable content, data that informs next steps• Engaging national press on complex issues• Industry knowledge in healthcare, real estate, design, urban public policy, education• Inspiring employees with news they can use• Managing many moving parts in a crisis • Limiting jargon (A win-win in the media space? Let's parking lot that idea...)• Adding a little levityPUBLISHED IN - The Wall Street Journal, The New York Times, Crain's New York Business, Women's Wear Daily, The New York Daily News, Cosmopolitan, House Beautiful, Reader's Digest, Metropolis, Universal Press, Newsday, AARP.org, Huffington PostPROFILE/PORTFOLIO - www.joanatstake.com | @joanatstake on Instagram
Pr + Corporate Comms Consulting | Strategy + Content
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Communications StrategistPr + Corporate Comms Consulting | Strategy + Content 2017 - PresentBrooklyn, Ny• Helping companies and organizations build positive awareness through strategic messaging, lively storytelling, and targeted content that adds value to their brandRecent Engagements:• Communications Consultant to the Family Health Centers at NYU Langone, a federally qualified health center in Brooklyn, NY that provides low-cost, community-based care • Media Consultant to Vital Strategies' Resolve to Save Lives initiative focused on contact tracing and public health education to slow the spread of COVID-19
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Chief Communications OfficerHunter College 2016 - 2017New York, Ny• Consulted largest college in the City University of New York on communications and marketing to promote higher ed for 23,000 students. As University spokesperson and part of College’s executive team, led staff of ten creatives telling Hunter's story of educational value through social and traditional media, digital content, advertising, publications, speeches -
Chief Communications OfficerNew York City Housing Authority (Nycha) 2014 - 2016New York, Ny• Managed intense, adverse exposure around public safety, finances, and property distress while raising levels of media trust, staff morale and landlord-to-resident transparency; led strategic communications campaigns to build support for Authority initiatives to sustain public housing in NYC; planned, published original content for more than half a million residents; and served as member of Chair/CEO's leadership team to counsel senior staff re messaging, crisis management; liaison to City Hall press office, agency spokesperson and department lead for press relations, social content, op-eds, website, newsletters, events, language services, photography, testimony, speechwriting -
Vp Corporate CommunicationsAmplify 2011 - 2013Brooklyn, Ny• Directed, scaled PR, Corporate Communications for Amplify (formerly Wireless Generation) amid staff and market expansion. An ed-tech unit of News Corp., the company improved classroom instruction for millions of students nationwide with new digital tools and professional services, then was ensnared in a global hacking scandal that imperiled its brand reputation and public contracts; established new media relationships, handled crisis and reputation management; advised senior leadership on external/ internal communications, brand transition and internal culture shift -
Director, Communications / Director, Pr And MarketingAtlantic Health System 2002 - 2011Greater New York City Area• As senior Communications executive of large NJ health system with 10,000+ employees and 2500+ affiliated physicians, promoted all aspects of advanced medicine leading to more physician referrals, admissions and drawing national media exposure; advanced from Public Relations Director to oversee Marketing, Corporate Communications and Brand Management with staff of 14; produced award-winning ad campaign; led large-scale Internet and Intranet redesign and system-wide rebrand; established, tracked SEO tools; launched hospital social media platforms; handled community relations campaign, public health and hospital crises (Swine Flu, serial killer nurse, malpractice); managed Creative Services to produce marketing collateral and custom publications covering all clinical services -
Director Of Public AffairsThe Mount Sinai Hospital 2000 - 2002New York, Ny• Directed press strategy for The Mount Sinai Hospital and Mount Sinai School of Medicine; led fast-paced PR department that generated unprecedented positive, national and NYC print and broadcast media exposure for hospital programs, groundbreaking treatments, medical research; handled high profile news (medical errors, donor transplant death, 9/11 and Anthrax scare, NYC Mayor's cancer care) -
Nyc Press Secretary To The Hon. H. Carl MccallNew York State Comptroller 1996 - 2000New York, Ny• Managed NYC press for NY State’s chief fiscal officer who was sole trustee of NY State’s $115 billion pension fund, the State’s highest-ranking Democrat and first African-American in the role, and re-elected in 1998 with more votes than all NY candidates for statewide office; spokesperson for Comptroller who audited all NYC agencies, tracked regional job growth and other economic indicators, and took public stands on education, community, and social justice
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Director, Public RelationsFrankfurt Balkind Partners 1994 - 1996New York, Ny• Managed PR for firm and clients of creative agency building marketing campaigns, websites, annual reports, print collateral, earned media. -
Director Of CommunicationsLocal Initiatives Support Corporation (Lisc) 1991 - 1994New York, Ny• Directed national public relations campaign, award-winning print and video communications tools for LISC, a Ford Foundation spin-off; promoted LISC's 30 nationwide field offices, the community development movement, and the Federal Low Income Housing Tax Credit at a time when this non-profit put $350 million into distressed urban areas from the Bronx to Kalamazoo.
Joan Lebow Education Details
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English -
The Fieldston School
Frequently Asked Questions about Joan Lebow
What company does Joan Lebow work for?
Joan Lebow works for Pr + Corporate Comms Consulting | Strategy + Content
What is Joan Lebow's role at the current company?
Joan Lebow's current role is Strategic Communications + PR + Content | CCO.
What schools did Joan Lebow attend?
Joan Lebow attended University Of Wisconsin-Madison, The Fieldston School.
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