My goal as a communicator is to build audience trust and rapport as I tell my client’s story. A creative type with a brain for business, I transitioned from reporting (Wall Street Journal) to heading all facets of Communications. I’m good at motivating and mentoring teams to communicate strategically and clearly. My expertise crosses media platforms and industries. Just toss me a learning curve, I'll play ball. As a PR and Marketing Communications leader, I've spread positive awareness for global companies and large hospital systems, government agencies, elected officials, tech launches and non-profits. I’ve created and managed all kinds of content. From media pitches and crisis statements, to political op-eds and catchy captions, I help plan, craft, and deliver the right message. A digital native? Make that digital citizen. A participant, with perspective.STRENGTHS • Strategic messaging to align communications with business goals• Storytelling through choice words and a good eye• Measurable content, data that informs next steps• Engaging national press on complex issues• Industry knowledge in healthcare, real estate, design, urban public policy, education• Inspiring employees with news they can use• Managing many moving parts in a crisis • Limiting jargon (A win-win in the media space? Let's parking lot that idea...)• Adding a little levityPUBLISHED IN - The Wall Street Journal, The New York Times, Crain's New York Business, Women's Wear Daily, The New York Daily News, Cosmopolitan, House Beautiful, Reader's Digest, Metropolis, Universal Press, Newsday, AARP.org, Huffington PostPROFILE/PORTFOLIO - www.joanatstake.com | @joanatstake on Instagram
