Boutique content and communications agency that focusses on stop gap solutions for small businesses. In our toolbox to tell your brand story: branding, communications, digital marketing, content strategy and development, project management, process implementation, training. Highlights: - Consultant, mentor and masterclass trainer at PIER71, a start-up incubator programme of the maritime industry at the National University of Singapore- Communications for JA Climate Solutions, distilling key messaging into brand storytelling about natural climate solutions. - Facilitated the Singapore-related segments of documentary chronicling the fall of Sam Bankman-Fried, 'Ruin', available on BloombergTV. - Content consultancy for Haweas, a provider of sustainable, low-carbon solutions based on renewable hydrogen.- Communications partner for Lime House Caribbean restaurant providing strategic communications with the media, events management, and product development. - Digital marketing partner for The Projector, optimising paid ads on social media. - Digital and content marketing for mental wellness app, CARA Unmask. We provided a comprehensive SEO strategy, and content programming to increase user engagement and app downloads.- Consultant for 108 Media on variety and reality television programme, including creation of ad sales packages, concept development, and programming negotiations with broadcasters.

I lead the custom content campaigns at T Brand Studio International with a primary focus on the APAC region and a secondary focus on EMEA. I work with clients to create impactful content to communicate brand messaging effectively that engages with the readers on NYTimes.com. - Manage the delicate balance of clients’ expectations on brand messaging while adhering to the newsroom standards and quality of content of The New York Times.- Work with the strategy lead and the content team on answering call-to-pitches through ideation, timeline and budget management. - Develop pitch content and participate in client pitches.- Work closely with Business Affairs in drafting contracts, outlining content licensing, vendor management, talent and materials releases.- Project execution through client servicing, vendor management, project stages, to delivering the content to different business units to execute the campaign launch. - Lead conversations with the clients in guiding them to better understand the campaign ecosystem and ad products on nytimes.com.- Work with the audience development team in understanding audience behaviour which guide our content development. - Communicate program launches and pricing packages internally. Highlights:- Established best practices in workflow for the program management team to ensure that we are aligned and seamlessly deliver our programs across the international team. - Work with clients at LG, Israel Ministry of Tourism, Samsung, Taiwan External Trade Development Council, Tokyo Convention and Visitors Bureau, Imperial Hotel, Suntory Holdings, Shiseido, PetKit, Micro-Star International, The Macallan, Grab Singapore and the Global Center for Good Governance in Tobacco Control. - Leverage existing relationships in the Singapore market to create business opportunities for partnerships with the sales team. - Agile Foundation Course certified (AFC-NYT)- Communications Lead at the Women’s Network Employee Resource Group

I am an advocate for pet bird welfare, and am collecting data to champion for bird insurance to be available in Singapore. We have spoken to some insurance companies and we are collecting data to convince insurers to come on board to offer bird insurance for household pets in Singapore. To be able to develop a comprehensive product that meets the various needs, we would like to get an indication of interest and feedback from local bird owners through a survey.Please note that this survey form is to gather interest only.There is no commitment required to purchase bird insurance.https://birdinsurance.org/

I specialise in corporate, production on-set and lifestyle photography. I was a photojournalist with ‘The New Paper’ and a stringer for the American news agency, ‘The Associated Press’. I also volunteer with the international remembrance photography movement, ‘Now I Lay Me Down To Sleep’. We help parents photograph their babies who have passed on or are dying at birth, to help them through the grieving process. I spoke about my experience as a remembrance photographer at a TEDx event in 2018, and have been profiled in the media for this specialised subset of photography.In 2016, I was invited to showcase my work at the Leica X-hibition, entitled ‘Little People’ series, offering an arm’s length perspective on the seemingly inconsequential everyday moments in life. I am also the first female Leica instructor in Singapore.

I work in the creative team at Bloomberg Media, producing branded digital content that is amplified across Bloomberg’s platforms such as bloomberg.com, Bloomberg TV, QuickTake - the highly popular social media news channel, and Bloomberg's to other social media channels. - Creative strategy in content development and media amplification for companies and government agencies seeking regional communication- Client servicing with a key focus on these markets: China and India- Rigorous project management with internal and external stakeholders to ensure timely completion of deliverables- Creative scope of work includes scripting, video editing, pitch deck development, storyboard creation, campaign UX strategy, reviewing of produced materials- Internal communication on project showcase and launches to the regional and global teamHighlights:- Produced projects for the technology, government, finance, crypto, and travel industries: Alibaba Cloud, Facebook, Cisco Australia, Taiwan External Trade Development Council, IC Markets, Tokyo Convention and Visitors Bureau, Bybit, Broadridge- Moderated a global forum in Diversity and Inclusion for Bloomberg employees

I was tasked to grow the content and reach of Subaru TV and engage with current and potential Subaru owners via content marketing. - Led the content creation team in developing videos for product and marketing communications, distributed across Subaru’s social media platforms. - Developed content programming for other business verticals: events, marketing, training, public response.- Launched workflow processes to localise content for regional markets, and consolidated distribution channels for streamlined access and amplification. - Business development with media partners on brand and content collaborations. Highlights:- Rolled-out a distribution strategy for the regional launch of Subaru TV’s key show for 2020, ‘Asian Dream’, headlined by Michael Bolton. The strategy combines audience reach, brand positioning and awareness, and high ROI. - Negotiated with TV networks on content distribution and successfully closed a high impact deal with leading regional cable network, AXN Asia.

I led branded content marketing campaigns produced by Brand Studio, the content marketing arm of Mediacorp. All campaigns were published on channelnewsasia.com, the online platform for local and regional news. - Seamlessly combined client management, pitching, operations and budget management, campaign and social media management, amplification strategy and implementation, digital marketing, and data analytics within the proposed schedule.- Target revenue increased by 45% for the next financial year.- Achieved average page views up to 47% above benchmarks.- Achieved lower cost-per-click (FB engagement) at 80%M below benchmarks. - One-on-one mentorship for graduating students, providing hands-on experience and coaching in industry know-how.Highlights:- Served the government sector: Temasek Foundation Cares, Health Promotion Board, Ministry of Culture, Community and Youth, Ministry of Communications and Information, Majlis Ugama Islam Singapura, National Youth Council, Prime Minister’s Office.- Created a content distribution and amplification roadmap for a nation-wide campaign for the Prime Minister’s Office.

I was the head of programming at Channel 5, the English television channel at Mediacorp. I led the commissioning team with a programming strategy that includes locally created content and acquired international shows. - Integrated audience analytics, including profiles, engagement, and flow into the programming strategy, to increase audience retention and reach. - Increased digital viewership of our programmes in the drama genre. - Conducted commissioning call-topitches to more than 300 production houses, and led the team in the shortlisting process through content and budget analysis and face-to-face pitches. - Worked with the sales team for sponsorship opportunities in our programmes, while operating under IMDA’s broadcasting guidelines.- Management of programming budget in accordance to IMDA’s funding guidelines. Highlights:- Oversaw the execution of tentpole and major programmes such as Countdown, Prime Minister’s Speech at the National Day Rally, National Day celebrations. - Successfully appealed to secure IMDA funding that is not typically for existing formats, for a popular Japanese television show, ‘Old Enough’.

activeTV was a production house that had offices in Singapore and Australia. I headed up regional and international productions of original and popular formats.- Production management in the areas of concept development, pitching, contractual negotiations with networks and vendors, production filming and delivery of content, and budget reconciliation. - Budgets were delivered within parameters with a range of 10-40% savings per project. - Streamlined production processes through digitised project collaboration.- Reduced wastage and saved 50% in operational overheads.Highlights:- Was Executive Producer and Director on docu-lifestyle special, ‘The Kings’, a story that celebrates the love and life of a transgender woman and her wife. The show had a hybrid launch strategy to meet broadcasting guidelines and premiered on TLC SEAsia’s Philippines feed and FB ‘live’ worldwide. The show achieved an online viewership of 2 million to date, and was met with resounding positive feedback. The show was nominated for BEST EDITING at the Asian Television Awards.Some awards:International EmmyBEST REALITY: The Amazing Race Australia, Season 1Asian Television AwardsBEST ADAPTATION OF AN EXISTING FORMAT: The Amazing Race Australia, Season 1Israeli Academy AwardsBEST REALITY: The Amazing Race Israel, Season 4Golden Screen AwardsOUTSTANDING ADAPTED REALITY / COMPETITION PROGRAMME: The Amazing Race Philippines, Season 1Apollo AwardsBEST EDITING - LONG FORM (ENTERTAINMENT/REALITY): Asia’s Next Top Model Season 2

Produced and conceptualised corporate and educational videos, and reality shows such as ‘Eye For A Guy’, ‘Girls Out Loud’, ‘Girl on Girl’ and ‘S Factor’ shown on terrestrial television, and ‘Carlsberg Man of the Match Challenge’ on cable television. Produced and conceptualised made-for-internet shows for online portal clicknetwork.tv.Filmed, directed, produced and edited vignettes for web broadcast, for the inaugural Singapore Day held in New York (2007).Pre-production work which include budgeting, writing proposals, conceptualisation for show pitches, preparation for shoot like booking equipment, crew and cast confirmation, location scouting, and working with sponsors and the media.Project management during production, coordinating all aspects of production which includes managing shoot sessions, communications with client and related personnel.Post-production work which includes minor video editing on Final Cut Pro, and managing project deliverables and schedule.Managing talents by liaising with publicity and the media, approaching potential clients to promote talents, coordinating talents' schedules.Design, copywriting and distribution of electronic direct mailers.Conceptualisation, design and maintenance of corporate website.

Developed syllabus content and taught English, phonics and speech and drama at Crestar enrichment centres and Kinderland kindergartens. For the Chinese market, I developed English as a second language curriculum, for our affiliate schools in China. As part of the comprehensive package, we also conducted train the teachers workshops, so that they are better equipped to teach the children using our courses.

Taught speech and drama to students from primary to secondary school.