PROFITABLE, INNOVATIVE DIGITAL MARKETING I have a history of engineering and executing innovative, profitable marketing strategies focused on driving customer acquisition, loyalty, and retention. In my role as Vice President of Marketing and eCommerce, I formulated and introduced a strategic plan to transition PartyLite's North American sole business model to an omni-channel brand, delivering triple-digit increases in online sales in the U.S. and Canada in less than three years. Subsequently, I was promoted to President of the North American markets.E-COMMERCE STRATEGIC PLANNINGOne of the challenges at PartyLite was to define the look and feel of their e-commerce business. Shortly after I joined the company, I spearheaded and designed an online strategy, implementing eCommerce and digital marketing initiatives which stimulated the growth of the North American online business from $7M to over $30M. ECOMMERCE MARKETING SUCCESSESAs the Senior Director of eCommerce Marketing with J. Jill, the programs and initiatives I orchestrated grew the online business and lifted the year-over-year web penetration as a percentage of the total Direct Business from 53.4% in 2006 to 71% in 2010, despite the global economic recession.CULTUREI thrive in data-driven environments that are high-energy, dynamic, fast-paced, and goal-oriented! I have a history of building strong, passionate teams of high-performing, forward-thinking marketing, creative, and content management professionals who love their work and execute the vision of our marketing through multiple channels.