Joan Connor Email & Phone Number

PROFITABLE, INNOVATIVE DIGITAL MARKETING I have a history of engineering and executing innovative, profitable marketing strategies focused on driving customer acquisition, loyalty, and retention. In my role as Vice President of Marketing and eCommerce, I formulated and introduced a strategic plan to transition PartyLite's North American sole business model to an omni-channel brand, delivering triple-digit increases in online sales in the U.S. and Canada in less than three years. Subsequently, I was promoted to President of the North American markets.E-COMMERCE STRATEGIC PLANNINGOne of the challenges at PartyLite was to define the look and feel of their e-commerce business. Shortly after I joined the company, I spearheaded and designed an online strategy, implementing eCommerce and digital marketing initiatives which stimulated the growth of the North American online business from $7M to over $30M. ECOMMERCE MARKETING SUCCESSESAs the Senior Director of eCommerce Marketing with J. Jill, the programs and initiatives I orchestrated grew the online business and lifted the year-over-year web penetration as a percentage of the total Direct Business from 53.4% in 2006 to 71% in 2010, despite the global economic recession.CULTUREI thrive in data-driven environments that are high-energy, dynamic, fast-paced, and goal-oriented! I have a history of building strong, passionate teams of high-performing, forward-thinking marketing, creative, and content management professionals who love their work and execute the vision of our marketing through multiple channels.

Listed skills include Strategy, Marketing Strategy, Multi Channel Marketing, Leadership, and 46 others.

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  University Of Massachusetts Dartmouth

  Marketing