Project Manager
Mirein Development, Affordable Housing
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Joan Lloyd Email & Phone Number
Project Manager
at
Mirein Development, Affordable Housing
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Project Manager
Location
Maui, United States, United States
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Joan Lloyd is listed as Project Manager at Mirein Development, Affordable Housing, based in Maui, United States, United States. AeroLeads shows a matched LinkedIn profile for Joan Lloyd.
Joan Lloyd previously worked as Global Communications Specialist at Padi Aware Foundation and Global Copywriter, Growth & Marketing at Padi. Joan Lloyd holds Ba, French, International Relations from University Of Arizona.
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Profile bio
About Joan Lloyd
joanlepernay@gmail.com | Lifestyle brand marketing leader who identifies market opportunities, substantiates the product and creates the go-to-market plan that delivers incremental revenue growth. Recreating and working with the products you promote and sell creates a fluid connection from conceptualization to market. This philosophy has been integral to my success marketing snorkel and dive gear products, wetsuits, flotation, beach apparel, snorkel charters and Hawaii adventures. The discovery is finding the intersection where function meets lifestyle and communicating that information to enable customers to make an informed choice. Branding expertise in developing product identity, competitive positioning and on brand messaging based on consumer insights. Digital marketing background in social media, Google Ads, website management, SEO and email campaigns. Strong editing and content writing skills with PR and media relations savvy-20 books edited. Experienced at developing profitable marketing campaigns for eCommerce and brick & mortar retail environments. Adept at planning and executing new retail store openings. A developer of sales and product training programs. Speaks conversational French.Open to travel as work requires, I'm a Maui-based open water swimming fanatic, diver and Francophone.My work ethic is shaped by initiative, drive and a commitment to deliver more than expected. I bring keen insight into consumer experience, brand priority and brand positioning. Hands-On Consumer Products Marketing Leader | Brand Marketing | Brand Identity | Marketing Strategy Development and Execution | Lead Development | Content Development | Product Innovation | Product Launch | Consumer Products | Retail Store Openings | Customer ExperienceSales Training
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Joan Lloyd's current company
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Mirein Development, Affordable Housing
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7 roles · 30 years
Joan Lloyd work experience
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Global Communications Specialist
Global Copywriter, Growth & Marketing
Current- Shape and write inspiring 360 marketing campaigns: #liveunfiltered, PADIClub™.
- Craft persuasive, on-brand messaging to drive action and distinguish brands from competition in digital, print, email, SMS, PDP, landing pages, blogs, and brand ambassador biographies.
- Compose, polish and edit content to meet SEO and UX best practices.
- Collaborate with channel teams to inform marketing content strategy.
- Execute and manage projects on deadline.
- Deliver content in adherence to PR/brand guidelines and AP style.
May 2022 - Present
Marketing Director
Coelacanth Llc Dba Snorkel Bob'S
- Developed go-to-market plan, messaging and competitive positioning for a premium line of snorkel gear products across all brand touchpoints: digital and social media, website integration, advertising, marketing.
- Built charter sales division and developed sales training program that drove 43% of company revenue.
- Leveraged consumer insights, competitive intelligence and market data to drive product extensions and new market entry.
- Managed marketing budget for 12 stores & eCommerce site.
- Drafted eCommerce content for enhanced SEO & UX. Consistently achieved top 3 Google page rankings, a 13%↑ in online sales & a 250% ↑ in charter sales.
- Crafted compelling on-brand messaging for digital and print ads, SMS, emails, Google ads, social media (Instagram, Facebook, YouTube), editorial, and POS.
1996 - 2021
~25 yrs
Foundation Director
The Snorkel Bob Foundation, A 501(C)(3) To Protect Reef Wildlife
- Managed non-profit marketing budget, media buys, press, donations, and donor communication.
- Marketing lead on public relations campaigns for legislative bills over a 14-year period to end Hawaii reef wildlife extraction against a powerful pro-aquarium lobby. In Jan 2018, Hawaii complied with the Supreme Court.
- Generated bi-monthly email campaigns that outperformed legislative opposition on testimony by 10 to 1. Edited and promoted the book and film Dragon Walk, secured key radio interviews, and implemented social media.
- Promoted numerous Hawaii PSA series and media campaigns on TV, YouTube, and snorkelbob.com educating Hawaii visitors, residents, and the American public about reef wildlife extraction and reef etiquette.
2002 - 2018
~16 yrs
French Instructor
Pace (Personal And Community Enrichment Program) At University Of Hawaii Maui College
- French Instructor, Introductory French: (3) terms
- Developed course curriculum with emphasis on basic language comprehension, speaking skills and culture.
Jan 1992 - Jul 1995
Translator
France-Libertés, Fondation Danielle Mitterand, Wife Of French President François Mitterand
- Selected for Internship in International Operations Sector: Latin America, East Asia and the Middle East
- Translated dossiers regarding human rights infractions from English to French for causes undertaken by the Foundation; established technical files for the Administrative Council.
- Completed case studies on political situations in Colombia, Peru, Pakistan, India, Singapore and Philippines.
Mar 1991 - May 1991
2 education records
Joan Lloyd education
Ba, French, International Relations
Technical Business French, European Union
FAQ
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What company does Joan Lloyd work for?
Joan Lloyd works for Mirein Development, Affordable Housing.
What is Joan Lloyd's role at Mirein Development, Affordable Housing?
Joan Lloyd is listed as Project Manager at Mirein Development, Affordable Housing.
Where is Joan Lloyd based?
Joan Lloyd is based in Maui, United States, United States while working with Mirein Development, Affordable Housing.
What companies has Joan Lloyd worked for?
Joan Lloyd has worked for Mirein Development, Affordable Housing, Padi Aware Foundation, Padi, Coelacanth Llc Dba Snorkel Bob'S, and The Snorkel Bob Foundation, A 501(C)(3) To Protect Reef Wildlife.
How can I contact Joan Lloyd?
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What schools did Joan Lloyd attend?
Joan Lloyd holds Ba, French, International Relations from University Of Arizona.
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