Officer, Assistant Marketing Manager
Cincinnati, Ohio, Us
Fifth Third Bank engages in the provision of banking & financial services, retail & commercial banking, consumer lending services, and investment advisory services.Served as Project Manager for the B2C Email Team. Collaborated with Line of Business, Marketing Managers, Creative Services, and Project Managers as the liaison for the email team. Developed and managed relationships with all internal teams. • Managed and mentored the Quality Assurance team for the B2C Email Team. Cross-trained B2C Email Team to be versatile on all steps of an email campaign process.• Collected all assets needed to produce the most accurate email for deployment. Documented and delivered all assets (creative, images, URLs, business unit, sender profile, etc.) in a comprehensive format to the email development and deployment teams.• Worked within an Agile team, participating in daily stand-ups, and assisted with user story descriptions.• Managed internal project communications, ensuring effective exchange of project information and deliverables.• Served as liaison and main point of contact for all campaigns and projects for the B2C Email Team. Established a cross-functional working relationship with Legal and Compliance and other internal teams. Provided proven ideas to help mitigate risk. • Created a detailed technical master guide documenting the email team process from intake of assets to analytics. • Defined, communicated, implemented, and monitored quality standards on all project deliverables.• Created and maintained project calendar, including defining activities, sequence, dependencies, work effort, duration, and associated resource requirements. Utilized digital.ai workflow management system providing better efficiencies.