- Keyword research to inform content strategy- Establish social media presenceContribute to broader growth strategy on an as-needed basis and provide general guidance at seed/Series A stage.

Ran growth on various projects:USGS (government agency) - Go-to-market strategy using a variety of growth mechanisms, including content strategy, branding, email and viral loops. The goal is to drive app downloads to create awareness for flood risk throughout the coastal regions of the US.- Team: Led a team of 6 in creating an overall user acquisition strategy.- Virality: Increase app downloads (new users) and maintain existing users through in app mechanics - SEO/Content: Developed blog and landing page content for 25 cities that target selected keyword terms to generate inbound interestTweetCat (seed stage B2B SaaS startup)- Created and optimized landing page to convert visitors to leads - Ran Google ads on a Twitter bot at acquisition cost of $5-7 per lead and 15% conversionSherlock Score (seed stage B2B SaaS startup)- Developed Quora content strategy to leverage organic search to generate demo volume- Identified key B2B influencers for partnership opportunities See less

Spearheaded key project which increased video views throughout the existing network, and scaled the overall publisher network to drive revenue to the bottom line.Scripps Networks Interactive (Nasdaq: SNI) is a leading developer of engaging lifestyle content in the home, food and travel categories for television, digital, mobile and publishing which collectively engage more than 190 million U.S. consumers each month.

Led development of a SaaS marketing software application for 500+ US-based local SMB businesses reaching 2M+ consumers across multiple verticals.* Analyzed key metrics on key business KPIs, CAC and churn rates to scale company* Worked with Marketing and Creative on educational content strategy to widen top-of-funnel* Defined and executed full-lifecycle product roadmap to increase customer value proposition

First customer-facing hire at 5-person seed stage SMB SaaS startup.* Managed upwards of 80 accounts at any given time to ensure a positive owner experience* Re-sold accounts to higher pricing plans to refine/readjust our target market* Dog-fooded the product alongside local business owners to learn how we could operationalize best practices