• Developed initial brand tone of voice and brand guidelines for startup, specializing in product launches and paid ads.• Supported brand in a part-time capacity, ensuring consistency across all communication channels.• Collaborated with cross-functional teams to create compelling copy for various marketing materials.

• Developed strategic brand copy for product naming, packaging, and digital collateral, enhancing brand messaging and customer engagement.• Collaborated with 3rd party retailers like Sephora and Nordstrom to create limited release kits, driving brand visibility and sales.• Contributed to HUM YouTube on-camera work and editorial blog support, increasing newsletter open rates and blog engagement.

• Collaborated with marketing and creative teams to deliver copy requests for various channels including video scripts, e-commerce, and digital marketing campaigns.• Audited copy/content to ensure consistency across channels and maintained brand voice.• Contributed to successful product launches and promotional emails for Fabletics.

• Conceptualized and executed e-commerce copy for brand and editorial guidelines.• Developed original content for brand, customer acquisition, and retention.• Conducted in-depth research on color cosmetics, skin, and hair care.

• Drafted strategic copy for global ad campaigns, E-Commerce campaigns, and digital campaigns from concept to execution.• Corrected online descriptions through reviewing content and collaborating with the copywriting team.• Drafted creative content for lookbooks, email campaigns, digital media, newsletters, promotions, and events.