- Prowadzenie wykładów z przedmiotu Strategia Marki

> Recruting and mananaging team > Working as a project director with experts (PM, client service, SEO, MA, UX/UI, SoMe, analytics, strategy).> Setting and implementing long-term and tactical strategies inc. brands positioning, products launches, campaigns, customers activities, content management, A/B tests and lead generation (for regular and tenders clients).> Responsible for reporting, risk management, business grow and cost optimalisation.Selected projects and successes:> Win tender for the largest client and extension of cooperation for another 3 years.

> Lidershiping of NPD process management (incl. developing concepts, cooperation with R&D, packaging and labels, pricing strategy) - launched over 200 products.> Responsible for hi hybrid brand launch and Semilac brand repositioning - new communication and assortment strategy in all TTL touchpoints and channels for the polish and foreign markets.> Developing of a private label concept for chain of stores.> Managing ATL and BTL communication (including preparation of TV spot and media planning, influencers, YT series production). > Close cooperating with the Trade Marketing and e-commerce (category management; sales support - promotions, gadgets, content, POS: eg. clients’ newsletters, displays).> Conducting marketing and market researches.> Developing reports and presentations. Representing the company at meetings with clients and distributors.Selected projects and successes:> hi hybrid - after 1st year: brand no. 1: sales of hybrid varnishes (Nielsen, Sales 2018 FY, by value). Lunch in Hebe and Natura drugstore.> Semilac - Brown Effie Award 2021 in category beauty and care. Launch in Rossmann drugstore - the first brand of hybrid varnishes with full exposition on a dedicated stand.

> Leading team of 3 experts (digital, social media, eCRM & e-Commerce).> Working on strategy & budget (among others: SEO, SEM, 360 digital campaigns, loyalty program, performance marketing, content production incl. video).> Responsible for sales and content strategy for e-commerce channel (eg. Allegro, Rossmann, Frisco).> Supporting trade marketing in consumers activations.Managing technical infrastructure (incl. implementation of global systems and tools across whole organization).> Controling CRM systems, incl. e-mail marketing and databases analyzes.Supporting media manager in cross-media campaigns (TV, radio, OOH).> Conducting internal training in the area of creating PowerPoint presentations and public speaking.Selected projects and successes:> Marketing awards eg.: MIXX Awards 2015, 2x GOLDEN ARROW 2016 (CSR Campaign – NIVEA Backyard; NIVEA Xmas cards); BEIERSDORF BEST CONTENT AWARD (Moja NIVEA Club - no. 1 project on the world, 300k users in 1st year)> Multiply award „Leadership talents” for best performing employees> Member of the international Team working on global solution for the new General Data Protection Regulation> Member of ‘Xmas set’ cross-department project

PR9 - Sports B2B & B2C services - football schools, camps, conferences> Managing and recruiting team up to 12 specialists incl. PR, media, events, SoMe, digital, CRM, loyalty and sponsorship programs, customer service, brands cooperations.> Preparing and imlementing complex marketing strategy.> Developing new products and services.> Responsible for key accounts management (incl. preparing offers and running sales meeting with B2B clients).Selected projects and successes:> Substantive supervision of organization of the nationwide conference (12th Days of Sports Marketing)> 6-fold increase in customer base during 2-years cooperation

> Contact with the media> Organization of press conferences> Co-management of the website (including content creation)> Co-organization of an international sports event