ed marketing and business growth initiatives for a DTC e-commerce start-up - owning full funnel.Established processes and programs to launch, measure new initiatives, and hit KPIs.Launch new markets in France, Switzerland, and UK. Managed Shopify and Klaviyo customer path, design, conversion optimization, and execution.Set up a data center, Creation of live P&L reports, and automatic reports needed for the marketing team.Owning paid ad marketing and managing in-house… Show more ed marketing and business growth initiatives for a DTC e-commerce start-up - owning full funnel.Established processes and programs to launch, measure new initiatives, and hit KPIs.Launch new markets in France, Switzerland, and UK. Managed Shopify and Klaviyo customer path, design, conversion optimization, and execution.Set up a data center, Creation of live P&L reports, and automatic reports needed for the marketing team.Owning paid ad marketing and managing in-house paid media manager & specialists. Collect insights on current strategy and propose improvements for each paid channelsRework on Global & Local branding. New shooting & participation on the creation of new product Define targets for each paid channel to hit revenue and CM2% objectives + 15% in 6-month reach by CAC reduction & AOV increase. Build customer segments and execute automation as well as customer journeys within the ESP.Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, and data/traffic metricsPlan and develop content (in-house and through content creators) Show less

3 pillars : Edito ( content & design), User Acquisition & Data. Develop quantitative analysis for marketing decisions and strategy.Manage all marketing campaigns worldwide (98 countries/ 33 languages). Manage localisation projects and requirements across internal and external vendors & freelancers.Content strategy for 4 games, and local optimisation for Europe, SEA, & MEA. Result : Increase the CR by 30%. Manage country budgets for local brand activations. Result : +25%… Show more 3 pillars : Edito ( content & design), User Acquisition & Data. Develop quantitative analysis for marketing decisions and strategy.Manage all marketing campaigns worldwide (98 countries/ 33 languages). Manage localisation projects and requirements across internal and external vendors & freelancers.Content strategy for 4 games, and local optimisation for Europe, SEA, & MEA. Result : Increase the CR by 30%. Manage country budgets for local brand activations. Result : +25% ROAS for in-apps gaming & +30% ROAS for entertainment websites.UI/UX in-app and website optimisation for blog & games. Result : BR - 33% Show less

Develop quantitative analysis for marketing decisions and strategy.Results : Global Revenue + 8%. Content localisation for each of the market. MEA market penetration +20%. LTV in Europe +4,8%. Help define the FR - IT - DE - ES, TV spot strategy launch. PR & media relations in Europe. (cf links). Influencer management in Europe which led to the increase of the media value by 24% over 3 month with the same budget.

Fully Accountable for strategies and oversight of Paid Media, Paid Search, Emailing, Affiliate Marketing, Influencers partnership, Social Media. Strategies lea to increase the ROI by 20%, and decrease the customer cost per acquisition by 34%. Launched and grew the EDM channel which accounted for 12% of the topline revenue after 9 months. Write design brief for the digital campaign, the influencers, and the 
different paid communication campaigns. Manage and create Social Media… Show more Fully Accountable for strategies and oversight of Paid Media, Paid Search, Emailing, Affiliate Marketing, Influencers partnership, Social Media. Strategies lea to increase the ROI by 20%, and decrease the customer cost per acquisition by 34%. Launched and grew the EDM channel which accounted for 12% of the topline revenue after 9 months. Write design brief for the digital campaign, the influencers, and the 
different paid communication campaigns. Manage and create Social Media content. Grew the account from 0 to 200K in 14 months.Participate to a launch of a 3 millions$ ad campaign (TV, Online,Offline), and a tactical campaign at 2millions$. Show less

On the whole EMEA area. DIGITAL EDUCATION DEVELOPMENT 60% of the position :- Creation of a Global Learning App.- Seeking of the last digital and training trends.- Develop and create digital innovative content for L'Oréal Luxe, in order to increase the user knowledge retention on the different brands. - Oversee the digital planning, app development & content creation/publication.- Coordinate the different teams around the project in order to align the training… Show more On the whole EMEA area. DIGITAL EDUCATION DEVELOPMENT 60% of the position :- Creation of a Global Learning App.- Seeking of the last digital and training trends.- Develop and create digital innovative content for L'Oréal Luxe, in order to increase the user knowledge retention on the different brands. - Oversee the digital planning, app development & content creation/publication.- Coordinate the different teams around the project in order to align the training strategy with the brand objectives.- Manage SEO & SEM in collaboration with media agency- Daily, weekly and monthly report on ROI- Creating weekly newsletter for 15 brands on MailChimp.- Tracking KPI in order to update and drive the brand strategy.- A/B testing, to improve the user experience on the app.BRAND EDUCATION MANAGER 40% of the position :- Manage the different marketing, education, and sale tools in order to develop training strategies.- Creation of specific tools per brands and product range in order to highlight each brand specificities. Strategies that we later develop for the sale working field. (special sale operation)- Adapte and coordinate the international content to the EMEA zone, and then per country for the 15 brands. - Collaborate with regional education teams to ensure market relevancy.- Integrate the market trends to the products and the sales strategies in order to answer to the customer demands. Show less

- Oversee the production planning on the whole collection. - Supplier selection.- Responsable of the monthly production budget.- Coordinate the different actors (intern & extern) implies in the process (from sketches to stores).- Organize Showroom.- Negotiation with extern commercials - Assists with special requests including tracking samples for Public Relations and Global Sales Channels.

- Help to create the startup from scratch.- Develop communication and sales strategies.- Customer management. - Managing of interns (5 interns)

- Help to manage the flagship store (Rue St Honoré)- Stock control- Help to manage the merchandising- Help to develop/manage the special sale with the personal shopper (worlwide)

- Manage store merchandising- Manage the stock (control & buying) - Manage the team (2 persons)