With 20 years of experience in marketing and brand management, combined with an image consulting qualification, I specialise in helping clients develop strong, authentic personal brands. By channelling my expertise in marketing and my passion for styling, I support individuals and businesses in enhancing their presence and impact.Key Services:〰️B2B Consulting: Brand strategy and marketing advice for SMEs, designed to grow brand visibility and market presence.〰️1:1 Coaching: Personalised guidance for both women and men seeking to develop a personal brand that aligns with their values and increases their visibility.〰️In-Person Appointments: Personal styling packages, wardrobe management, colour consultations, and sustainable fashion advice to create a cohesive personal image.〰️Public Speaking: Engaging and insightful presentations for corporate events, focusing on personal branding and professional image.〰️Workshops: Tailored sessions to meet the specific needs of organsations, focusing on personal branding, personal styling and the power of colour.

〰️Management: Leading and inspiring a marketing team. I completed the Dale Carnegie Leadership course in 2023 to develop my leadership skills further.〰️Brand Management: Working with Brand Owners to translate their marketing strategies into a commercial success, by creating marketing activities and influencing product development suitable for the UK market. Setting sales targets for brands to ensure the company delivers sales and profitability goals in the UK market.〰️Budget Management: Managing a multimillion-pound A&P budget across several brands. Gaining agreement on sales targets and ensuring budget is managed effectively with no overspends. 〰️Trade Marketing: Working with the Sales team on brand strategy and execution of plans including setting the annual w/s budget and creating the trade marketing calendars for Chains/Department Stores/Flagships and Travel Retail.〰️Digital Marketing: Working with the Digital Marketing Manager and Brand Owner to develop integrated influencer and digital marketing campaigns for each brand.〰️Media Planning: Developing 360 media plans for 5 pillar brands to drive awareness and engagement in the UK Market.〰️Communications: Working with our PR team to create both traditional press and influencer led PR campaigns.〰️Visual Merchandising Management: Overseeing a Visual Merchandising team with responsibility for both the permanent estate and promotional activity. Working closely with external agencies to develop creative and visual strategies suitable for the UK market.

Strategy: Planning and implementing marketing and promotional activity in line with budget and calendar.Forecasting/Data Analysis: Placing monthly orders and reviewing SKU performance to ensure enough support in place to meet sales objectives.Business Development: Working closely with the Managing Director to find and develop new brands for the UK market and working with the sales team to identify new retail outlets.Agency Management: Overseeing the external PR agency, briefing them on monthly activity and new launches. Reviewing all PR generated and feeding back results to brand owner.

Project intern working on the Coca-Cola account during the 02 World Cup

Internship working on Khiels which had recently been acquired by the LOreal group