Lucid is a global insight, brand and innovation consultancy with a reputation for clarity and smart strategic thinking. We have a dynamic, creative approach that helps us get more from people and our mixed backgrounds (in marketing, advertising, brand consultancy, semiotics and cultural analysis) mean we bring high levels of expertise to identifying the implications beyond the findings.We are best known for our work in the areas of creative development / advertising / comms, packaging / design, brand positioning / equity / assets, and brand stretch / innovation and we also collaborate with quantitative agencies. We work with you to unearth the insight you need and recommend a clear, action-oriented way forward.