Notable Achievements:1. Business Innovation: Pioneered Group’s first-ever effort to design, create and implement a brand new on-demand platform brand, Geneoo, which transformed the corporate business model from Classical to Digital.2. Brand Ownership, Marketing & Growth HackingGeneoo - Strategically defined the brand DNA, vision and position, and formulated marketing plans for both long and short terms. With an integrated go-to-market plan, successfully acquired over 1,100 new customers within 1st month after launch, which broke company’s record brand history.dermes - Successfully sustained the brand’s category leadership as No.1 Hair Removal Brand in HK andfurther boosted top-of-mind brand awareness to 41%.3. Sales & Operation: Closely coordinated with 130+ frontline sales and operation staffs, successfully yielded over 200% YoY revenue growth.4. Digital Marketing: Formulated digital marketing strategy on brand building and new customer acquisition. Successfully launched various social media campaigns, which constantly achieved over 30% conversion rate.5. Data Analytics & Performance Marketing: Strong consumer-centric mindset, designed and processed holistic communication architecture. Closely worked with IT & Platform team to do optimization by utilizing data; carried out testing pipeline in content/UIUX, retargeting, lookalike audience strategy to maximize ROI.

Notable Achievements:1. Marketing Strategic Planning: Aligned with global business growth direction, designed and planned yearly focus product launches in HK and Macau with detail quarterly implementation planning in consumer market.2. Branding & Advertising: Successfully launched yearly hero campaign for new series to win the market and sustained No. 1 market share in HK and Macau. 3. Marketing Excellence: Successfully drove media partnership with Yahoo HK to drive new product launch campaign and won 6 awards in The Big Idea Chair Awards 2019.4. Event, Tradeshow, and Media Relations: Designed and implemented quarterly events, roadshows, media events, to support new product launches. Successfully built AP showcases in new product launch.

1. Formulated overall regional digital marketing/ social media/ online strategy for always-on and new product launch campaigns in both B2B & B2C market segment. Successfully streamlined the process by saving over 20% of yearly A&P and achieved over 140% KPI in digital media.2. Developed and managed all SNS platforms from defining objectives, establish procedure to achieve the goals, setting content calendar, KPI monitoring and review. 3. Designed regional guidelines on website strategy, online content strategy and SEM/SEO optimization. 4. Managed and monitored campaigns KPI and provided analysis / recommendations on optimization for the region.

1. Lead a team of 14 to effectively put clients’ brands and objectives into digital marketing solutions both in strategies and creativity.2. Wide spectrum of MNC clients: Unilever, P&G, L’Oreal, Furla, Folli Follie, Wyeth, Toyota, Samsung, Olympus, Citibank, CCB (Asia), MTR Malls, etc.3. Areas across: Branding, Marketing strategy, Social media, Media planning, Website, Mobile App, SCRM, SEM/SEO, WOM, online and offline integration, synergies creation among different platforms based on brands objectives and target audience profile.4. Achieved a leading role in the industry with No. 1 awards recognition – “Digital Agency of the Year” and “Social Media Agency of the Year”.

1. Coordinated internal communications by emails, direct mail, brochures, newsletters, and other publications regularly.2. Created and delivered external communications via press releases, media relations content, executive bios, corporate newsletter, social media content, and website update. 3. Assisted in event planning and execution.