Experienced global marketing professional driving brand success. Strong in GTM planning, marketing communications, product marketing, brand building, and content strategy, with experience in B2B, B2C, startups, and SaaS.
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Marketing DirectorFuntech Innovation Mar 2021 - Dec 2023• Developed global branding and marketing strategies, enhancing brand recognition.• Created compelling marketing collateral including digital content, videos, blogs and newsletters for effective communication.• Managed social media platforms including Linkedin, Facebook, Instagram, and Youtube.• Led a multilingual website, driving a 67% YoY traffic increase through SEO and content creation.• Cultivated B2B relationships and expanded brand awareness internationally.• Orchestrated trade show strategies: Infocomm and ISE.• Oversaw Amazon store and E-commerce operations. -
Marketing ManagerHitevision Jan 2016 - Feb 2021• Led global marketing for Newline Interactive, ensuring brand consistency.• Developed Go-To-Market programs for product launches.• Established brand strategies, a material database, and showroom guidelines.• Managed global roadshows and tradeshows: Infocomm USA/China/India, ISE, optimizing budgets.Successfully completed a re-branding initiative and initiated a brand portal, transformed the brand to a new corporate image, aligning with the organization’s roadmap. Resulted in higher B2B customer satisfaction and improved communication efficiency. -
Account ManagerHitevision Asia Pacific Feb 2014 - Jan 2016Taipei, Taipei City, Taiwan• Managed B2B OEM/own brand sales in Southeast Asia market.• Assisted in sales support, order placement, and logistics.
Joanna Hung Skills
Joanna Hung Education Details
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Marketing Management -
Industrial Management -
Business Administration And Management, General
Frequently Asked Questions about Joanna Hung
What is Joanna Hung's role at the current company?
Joanna Hung's current role is Digital Marketing | Product Marketing |Content Strategy | Branding.
What schools did Joanna Hung attend?
Joanna Hung attended Durham University, National Taiwan University Of Science And Technology, Brno University Of Technology.
What are some of Joanna Hung's interests?
Joanna Hung has interest in Education, Arts And Culture, Environment.
What skills is Joanna Hung known for?
Joanna Hung has skills like Social Media, Microsoft Office, Powerpoint, Microsoft Excel, Microsoft Word, Teamwork, Social Media Marketing, Advertising, Event Planning, Marketing Communications.
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Joanna Hung
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