Joanna Macleod work email
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UK-based marketing and communications professional with significant experience in the B2B technical services, engineering and renewable energy sectors.I use my significant experience to help organisations project their best image, attract more clients with a strategic, professional approach to marketing and an emphasis on maintaining a professional edge.Services include:Strategic Marketing planningBrand review and recommendationsSocial Media managementWebsite content managementDigital communications including newsletters and contact managementPress, blog and copy writing
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Marketing ManagerSmart Power Networks Mar 2022 - Present -
Senior Marketing ConsultantGoodlight Marketing Oct 2017 - PresentGlasgowFreelance marketing services include:Strategic marketing planningBrand review and recommendationsSocial media managementWebsite content managementDigital communications including newsletters and contact managementPress, blog and copy writing
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Head Of MarketingSgurrenergy Apr 2016 - Jul 2017Glasgow, United KingdomSgurrEnergy, now rebranded as Wood Group With overall responsibility for effective marketing activities and reporting, deliverables include online content marketing for company websites, complete website relaunch, introductions of social media and corporate brochures, planning and delivery of international exhibitions and event attendance, and press relations. In addition, I took charge of identification and management of all supplier relationships including creative design, SEO and web development. I managed the external image and reputation of the company and was closely involved in its positioning as a global player in the renewable energy sector during a period of rapid growth. As a key member of the senior management team I also had significant involvement in internal communication strategy, planning and delivery with experience managing stakeholder relationships at all levels. -
Marketing ManagerSgurrenergy Jul 2011 - Apr 2016GlasgowAs Marketing Manager for renewable engineering consultancy SgurrEnergy, my role included strategic planning, budgeting and management for the full marketing mix including PR, social media, online and offline marketing activities, industry seminars and events. I have final responsibility for marketing planning and budget spend across the company's global network of offices in 11 countries worldwide and lead a team of 3 marketing professionals.Specific projects include management of the design, development and roll out of new company websites, brand redesign and brand management across the business. I was also closely involved in internal communications and support business development activities across the company reporting directly to the SgurrEnergy Directors against agreed targets and outcomes.
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Marketing Co-OrdinatorSgurrenergy Sep 2008 - Jul 2011Working as part of a Marketing team of two, my role included delivery of a quarterly client newsletter, website updates using CMS, client feedback and social media management. I was responsible for writing all newsletter and press release copy and supported delivery of updated marketing collateral, international trade show attendance and customer feedback.
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Marketing ExecutiveChina-Britain Business Council Feb 2006 - Jul 2008Working as a core member of the Scotland office, my role covered a variety of daily and project based duties. I coordinated three corporate annual dinner events with guest lists up to 250, including sponsor liaison, marketing and design. I was Editor of the annual ‘Scotland in China’ magazine with responsibility for collating articles, editing and proof reading all submissions. Throughout 2007, I managed and delivered a highly complex project to bring CBBC’s CRM system in China and UK offices in line with UK government guidelines. As part of this, I designed and delivered an internal training course for 30 UK staff. -
Trade Development OfficerUk Trade And Investment Jul 2003 - Jan 2006As part of a small Government unit delivering strategic support to the UK Oil & Gas industry in the China Asia Pacific region, I was involved in organising high level trade events in the UK and overseas. Working in conjunction with UK industry Trade Associations and overseas Embassies has given me invaluable experience in logistics planning and working with partner organisations. My role also involved accompanying overseas visitors on UK Trade Missions, placing adverts in industry literature, research for Ministerial briefing and representing UK Trade & Investment at industry events across the UK.
Joanna Macleod Skills
Joanna Macleod Education Details
Frequently Asked Questions about Joanna Macleod
What company does Joanna Macleod work for?
Joanna Macleod works for Smart Power Networks
What is Joanna Macleod's role at the current company?
Joanna Macleod's current role is Marketing Consultant.
What is Joanna Macleod's email address?
Joanna Macleod's email address is jo****@****rgy.com
What schools did Joanna Macleod attend?
Joanna Macleod attended The University Of Glasgow.
What skills is Joanna Macleod known for?
Joanna Macleod has skills like Social Media Marketing, Business Development, Brand Management, Marketing, Marketing Communications, Energy, Internal Communications, Renewable Energy, Management, Event Management, Business Strategy, Online Marketing Analysis.
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Joanna Macleod
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