Joanna Sinclair Email & Phone Number

Boston, Ma, Us

United States

Purchase, Ny, Us

Leading a team of outbound product managers focused on enabling seamless product development, readiness, delivery, and adoption. Currently supporting the health and evolution of a portfolio of identity API and SDK products (device, behavior, and personal data and insights) and value-add integrations with other platforms.

Purchase, Ny, Us

Go-to-market lead focused on launching and driving adoption for new identity verification solutions- including messaging, positioning, market research, sales enablement, and more. Influence and drive product marketing programs for launch, sales growth, and customer retention working with cross-functional teams across product, marketing, sales and more.

Purchase, Ny, Us

Responsible for synthesizing market intelligence, voice of customer, and competitive insights into succinct value-driven messaging for a growing suite of identity verification insights. Work closely with product teams on positioning, buyer journey mapping, and sales enablement. Partner with global and regional marketing and sales team to create lasting value with B2B customers across financial institutions, fintechs, eCommerce, and more.

Herndon, Va, Us

Supported key M&A projects by bringing together ICPs, messaging, sales trainings, and integrated marketing plans. Managed relationships with internal stakeholders, subject matter experts, and partners to ensure messaging and thought leadership alignment. Additionally, I oversaw a strategic marketing and product partnership with The American Institute of Architects (AIA), focusing on education, thought leadership, and product stewardship. (Joined Deltek via the AVITRU acquisition).About Deltek: Deltek delivers software and information solutions that enable superior levels of project intelligence, management, and collaboration for government contractors, AEC firms, agencies, manufacturers, and more.

Portland, Maine, Us

Developed strategy that drove engagement and monetization of digital products and live events. Developed and launched the first partner content syndication program on Workboat.com targeting the oil & gas industry and successfully got Workboat.com content accepted by Google News. Worked closely with a remote team of content developers, editors, digital marketers and account managers to help identify audience trends, competitive intelligence, and launch relevant market-driven web products. Diversified Communications is the producer of WorkBoat, National Fisherman, AEC Next, SPAR 3D and more.

Dallas, Tx, Us

(Formerly NH Bragg) Responsible for B2B multi-channel marketing programs. Managed small team of digital marketers. Oversaw eCommerce program, SEO strategy and pricing compliance for over 100k SKUs. Managed 15+ annual JMAs with key partners (3M, Honeywell, Stanley, etc.) to target enterprise and mid-market accounts and grow revenue via direct, retail, and eCommerce. Meticulously managed six-figure marketing budget. Launched new product via sales trainings, sales enablement materials, and incentive programs.Founded in 1854, NH Bragg (acquired by Rexel via Horizon Solutions) is a trusted source for industrial supplies and safety training across the Northeast.

Dallas, Tx, Us

(Formerly NH Bragg) Designed marketing campaign assets and built corresponding website content and landing pages. Performed keyword analysis for SEO and SEM. Contributed to social media presence, managed marketing email programs and supported live event planning and coordination.Founded in 1854, NH Bragg (acquired by Horizon Solutions™) is a trusted source for industrial supplies and safety training across the Northeast.

Developed and deployed marketing campaigns for theater programs and art festivals. Wrote press releases and optimized web content for SEO. Segmented client contacts for improved email marketing campaigns.

Framingham, Ma, Us

Bachelor'S Degree, Mass Communication/Media Studies

Professional Development