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Senior executive in strategic partnerships and marketing turning alliances into transformative growth engines and driving accelerated revenue growth for top-tier brands across global markets. Deep expertise in multimillion-dollar sponsorships and high-stakes negotiations. Led groundbreaking initiatives from sports and multicultural campaigns that elevate brands and fuel long-term market expansion.Specialize in building high-impact alliances consistently delivering ROI and strengthen brand positioning from luxury to economy sectors. Known as a pioneering strategist, aligning bold visions with practical execution and using innovative approaches to unlock new growth opportunities. Work on a multimillion-dollar, global partnership campaign for Marriott exemplifies this commitment to high-caliber results, underscoring ability to capture revenue potential through well-executed, cross-functional strategies.Approach rooted in forward-thinking leadership and adaptability and passionate about transforming traditional marketing through digital innovation. Initiatives have consistently kept brands relevant in fast-paced digital and B2C/B2B landscapes. Debuted cutting-edge digital marketing programs and positioned Marriott as a leader in engaging customers across multiple channels, effectively merging digital and experiential marketing to maximize impact.Demonstrates unwavering focus on teamwork and influence-building, cultivates diverse, high-performing teams, aligns cross-functional partnerships, and drives mission-critical projects that exceed goals and build brand equity. Respected for articulate communication and strategic foresight, bridging relationships across all business levels to ensure that every alliance not only meets but exceeds business expectations.Key skills:✨Strategic Partnerships ✨Global Marketing Strategy✨Multiple Brand Categories ✨Strong Negotiation ✨Revenue Growth✨C-Suite Engagement✨Process Modernization✨Budget Oversight ✨Market Share Penetration✨B2B/B2C Marketing Platform
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PrincipalConcordia PartnersWashington, Dc, Us -
Senior Vice President Global MarketingInterval International/Marriott Vacations Worldwide Aug 2021 - Oct 2024Charged with driving high-impact B2B and B2C marketing initiatives and overhauling marketing practices, transforming the marketing function into a dynamic growth engine. Tasked with leading 60+ associates and vice president level direct reports; spearheaded strategies across brand, digital, promotions, product, analytics, and communications.Key Achievements:☛ Built a high-growth framework with robust brand positioning, a multi-dimensional roadmap, a unique membership plan, and advanced campaign automation, managing a multimillion-dollar annual budget.☛ Led go-to-market launches for innovative products, achieving standout adoption rates.☛ Delivered the first brand refresh in a decade within six months, redefining brand identity for corporate, exchange, and travel brands and rolling out new marketing tools.☛ Achieved through strategic negotiations with third-party vendors.☛ Boosted associate engagement by 31 points in one year through targeted, morale-boosting strategies.
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Head, Worldwide Business Development - LodgingAmazon Web Services (Aws) Mar 2020 - Jul 2021Seattle, Wa, UsSpearheaded a strategic market development plan that positioned AWS as a leader in cloud solutions across the hospitality industry, driving business development and accelerating cloud adoption among high-impact clients. Oversaw a technical enablement strategy tailored to hotels, resorts, timeshares, OTAs, and lodging providers and enabled clients to transform operations through AWS’s innovative technology.Key Contributions:☛ Expanded segment growth by championing AWS product and service integration for global industry leaders like Hilton, IHG, Travel & Leisure Group, Accor, Marriott, and Airbnb, achieving significant adoption rates.☛ Led B2B industry strategy for AWS by establishing strategic partnerships with AHLA and HTNG, enhancing AWS’s market positioning, and forging profitable alliances. -
Vice President, Global Partnerships And Strategic AlliancesMarriott International 2015 - 2020Bethesda, Md, UsConsistently advanced through multiple promotions by generating multimillion-dollar revenue growth for Marriott’s brands and loyalty program. Leveraging my key expertise to adeptly manage marketing strategies for over 30 global brands and the Marriott Bonvoy loyalty program, securing and leading prestigious sponsorships and partnerships with industry giants such as Visa, American Express, Pepsi, HBO, Universal Music Group, AEG, Hertz, Uber, Manchester United, Mercedes-AMG Petronas F1, USTA, NFL, NBA, and USA Basketball.Key Achievements:☛ Oversaw multimillion-dollar annual business value, driving strategic partnerships and alliances while developing a comprehensive roadmap and establishing a Center of Excellence (COE) for partnerships post-Starwood acquisition.☛ Pioneered internal governance by leading the Global Partnerships Council, ensuring cohesive evaluation and approval of large-scale deals that aligned with Marriott’s strategic goals.☛ Drove global partner marketing initiatives, resulting in significant B2C and B2B revenue growth through integrated tactics encompassing PR, social media, innovative content, experiential marketing, and targeted promotions.☛ Created unforgettable member experiences at high-profile events such as the Olympic Games, US Open, NBA All-Star, NBA Global Games, Grammys, and Super Bowl, enhancing brand loyalty and engagement. -
Vice President, Segment Marketing StrategyMarriott International 2011 - 2014Bethesda, Md, UsOversaw multimillion-dollar administrative and marketing budget, driving a groundbreaking segment marketing initiative that established the group as a pivotal player in macro-level business planning and decision-making.Key Achievements:☛ Pioneered the company’s first portfolio-wide multicultural lifestyle and generational campaigns, earning a nomination for the prestigious 2012 GLAAD Amplifier Award. These campaigns not only enhanced LGBTQ+ engagement and brand perception but also targeted African-American and Hispanic demographics, boosting Gen X and millennial interest within just 18 months.☛ Engineered a B2B/B2C sports marketing model and partner platform with a million-dollar investment, generating incremental revenue in the first year, showcasing the ability to create sustainable growth.☛ Awarded the Sales and Marketing Leadership Award for spearheading the company's inaugural integrated B2B/B2C segment and portfolio marketing campaign, exemplifying my strategic vision and execution capabilities.
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Vice President, Global Partnerships And PromotionsMarriott International 2007 - 2011Bethesda, Md, UsRevolutionized the enterprise’s consumer promotions, boosted the effectiveness of global initiatives and accelerated speed-to-market. Within just six months, forged eight strategic partnerships with amateur sports organizations, including USA Swimming, USGA, and US Soccer, and executed up to 15 dynamic marketing campaigns each year across a diverse portfolio of brands, from luxury to select service.Key Achievements:☛ Drove multimillion-dollar revenue in a single year by overhauling and enhancing leisure travel promotions, successfully navigating through a challenging economic landscape.☛ Generated impressive revenue over two years by launching a cross-brand global meeting platform, demonstrating my capability to deliver substantial financial growth.☛ Expanded the impact of the company's social responsibility and philanthropic initiatives through strategic marketing collaborations with high-profile nonprofit organizations such as The American Red Cross, Brand USA, National Black MBA Association, Human Rights Campaign, and Children’s Miracle Network.
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Senior Director, Global Programs & Promotions | Director, Strategic AlliancesMarriott International 1999 - 2007Bethesda, Md, UsLed a large-scale budget and managed a 30+-member cross-functional team, architecting an integrated global promotions strategy that boosted brand awareness and market penetration, resulting in multimillion-dollar annual revenue.Key Achievements:☛ Established the company’s inaugural partnership in China with Air China, pioneering entry into the Asia-Pacific market, bolstering market share, and garnering industry recognition.☛ Grew Marriott's travel partnerships including its 40+ airline partners, and its exclusive rental car partner, Hertz.
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Manager Lifestyle/ Partner MarketingMci Worldcom 1998 - 1999
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Senior Marketing Specialist / Promotions SpecialistThe American Nurses Association 1996 - 1998Silver Spring, Md, Us -
Coordinator, Partnership Marketing/Marketing ProgramsChoice Hotels International 1991 - 1996North Bethesda, Maryland, Us
Joanna Todd Skills
Joanna Todd Education Details
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American UniversityCommunications/Public Relations
Frequently Asked Questions about Joanna Todd
What company does Joanna Todd work for?
Joanna Todd works for Concordia Partners
What is Joanna Todd's role at the current company?
Joanna Todd's current role is Principal.
What is Joanna Todd's email address?
Joanna Todd's email address is jo****@****ott.com
What is Joanna Todd's direct phone number?
Joanna Todd's direct phone number is +121490*****
What schools did Joanna Todd attend?
Joanna Todd attended American University.
What are some of Joanna Todd's interests?
Joanna Todd has interest in Children.
What skills is Joanna Todd known for?
Joanna Todd has skills like Marketing Strategy, Marketing, Strategic Partnerships, Hospitality, Strategy, Leadership, Management, Hotels, Sales, Hospitality Industry, Marketing Communications, Budgets.
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