° Managing & optimizing all pages across website & ensuring accuracy of all aspects of product to achieve a better user experience° Creating content (in English) for products, site and press releases° Managing the e-commerce marketing calendar and e-mail strategy ° Maintaining Sales/Return analysis & creating reports based on KPI’s° Monitoring Google analytics to identify & react to trends/opportunities° Supervising cross-functional teams & responsible for maintaining efficiency & adherence to workflow schedules° Responsible for converting & maintaining all paper records of wholesale payments to a digital dynamic file° Attending New York Bridal Market to execute presentation, record wholesale orders with accurate specifications and growing client rapport

° Ensuring excellent customer relations and efficiently resolving customer issues° Creating collection-based linesheets and lookbooks for buyer presentation° Developing all e-shop luxury packaging & negotiating pricing with vendors° Sending sample for press-related/celebrity loaning & ensuring their timely return° Booking all travel arrangements (international & domestic) with all required visas, etc.° Sending emails on behalf of CEO° Responsible for ordering all office supplies & equipment for both domestic and international showrooms

° Registered incoming stock and balanced inventory levels ° Maintained records of company expenses & all invoices° Accomplished complete departmental transition from handwritten archives to streamlined computer records with up-to-date information visible across departments ° Created and activated all SKU’s per season and ensured accurate product information° Coordinated weekly social media programs by day for 3 majors social media channels° Managed accuracy in stock levels, invoices and expenses° Assisted in order processing and fulfillment for e-commerce business

° Created store-level unit based forecasts by week by SKU° Developed a fact-based analytical approach to forecast decisions, monitored results, and executed necessary adjustments with exceptional change agility° Utilized actual weekly sales data to manage and counteract store demand exceptions° Compiled demand recaps for newly launched products, identifying any anomalies and adjusting forecast accordingly

° Managing and coaching three direct reports in maintaining their areas of responsibility and developing allocation strategies by product and location° Analyzing regional sales, inventory, and weeks of supply to develop weekly replenishment direction by department° Preparing seasonal direction to express optimal allocation strategy by analyzing historical and current store performance to capture opportunities for future allocations° Managing product assortment based on merchant's intent and allocation objectives, and creating and maintaining store groups for allocation° Ensuring stores are in optimal inventory levels and that presentation requirements are met for key items° Creating merchandise status reports prior to each season's floor-set to identify late orders and limited distributions

° Maintained appropriate inventory levels in the warehouse as well as for 1,000 retail stores.° Analyzed sales data based on style, class, and store performance to assist in replenishment° Organized and maintained dynamic files with purchase order detail and receipt status Managed initial allocation and replenishment out of Distribution Centers° Communicated with cross functional teams regarding store needs, most efficient allocation strategy, and the general health of the business° Anticipated and reacted to high/low selling periods (holidays, promotions, seasonal product, etc

° Created trend boards and picture booksValidated and activated style numbers in SAP so that they are ready for use° Compiled distribution guides each month to confirm that all appropriate styles are delivered° On order reconciliation and calculation to maintain open to buy° Attended market appointments to gain insight on product knowledge and the process of procuring merchandise from a buyer's stand point° Contacted vendors to ensure timely delivery and an accurate purchase order° Created and issued contracts to reserve goods with each vendor° Entered promotional and markdown directives into SAP