Quarry Digital - creating thumb-stopping moments and content you love.

KEY SKILLS | CREATIVE DIRECTION & PLANNING, MARKETING STRATEGY FOR ONLINE- created H1 Marketing calendar- managed all design resources- carried out restructure of email marketing strategyManager of editorial style, content, email production and scheduling. Directing site updates and maintaining the voice for all aspects of the company's online presence. Designing and editing site content working closely with agency, project and technical teams to grow online brand. Developed full marketing content calendar for H1 2017 to tie in with brand strategy and social media planning.★ HIGHLIGHT | Increased email conversion by 1% in 3 mths ★

KEY SKILLS | OMNICHANNEL CREATIVE DIRECTION FOR BRAND DEVELOPMENT, WEBSITE, PACKAGING & MAGAZINES.- started & produced Monthly 32 page magazine, circ. 350K- set up & maintenance of 5000 product online catalogue- 42 brands created, packaged & launched to market- 15% click rate on brand emails to 425K baseOver five years I expanded the creative department to a team of eight focused on web creative and online catalogue, creating new brands for over 70% of direct orders and publishing a monthly promotional magazine. I was responsible for developing all brand identities, names and ranges. Writing detailed briefs for developing logos, copy, packaging artwork and managing the creative process throughout. Working across many departments and with many stakeholders handling all branding, packaging, printed and electronic materials, social media activity and email marketing.★ HIGHLIGHT | Successfully launched new seasonal brands for Summer & Christmas ranges with over 150 individual products in each brand ★

KEY SKILLS | CREATIVE DIRECTION & STRATEGY FOR ONLINE- developed site strategy, design & launch- 60K User Sessions per month- grew online community with relevant cultural content and engaging campaignsDemonstrated entrepreneurial and business acumen skills by launching a pop culture website to the Irish market featuring what's new in fashion, style, beauty, music and events in Ireland. Developed social media community through all platforms. Expanded my network of PR and marketing contacts in the Irish music, fashion and beauty sectors. Carried out interviews with well known musicians, actors and featured film, music and festival coverage.★ HIGHLIGHT | finalist Irish Web Awards, Best Online Publication ★

KEY SKILLS | EDITORIAL & MARKETING STRATEGY- re-launched iVenus.com to market - gained experience in planning, styling & managing photo shoots- working with agencies to new design, content, marketing and advertising strategy for relaunchOver 6 months, developed strategy for relaunching the multi-million ivenus.com to market and project managed all aspects to completion. Managed editorial team creating content and sales team/media agency to secure advertising and revenue to support site running.★ HIGHLIGHT | successfully relaunched site on time & in budget ★

KEY SKILLS | SEO EXPERTISE, PROJECT MGMT & PEOPLE MGMT- lead team of 45 content editors - managed various project rollouts- demonstrated ability to lead and manage large team of resourcesOver 2 years managing search marketing for Central Europe through various changes in management, process and project initiatives. Maintained Service Levels with a 50% reduction in headcount and successfully launched two major sales initiatives at the same time.★ HIGHLIGHT | Change champion for EU project rollout ★

KEY SKILLS | CREATIVE & BUSINESS DEVELOPMENT, STUDIO MANAGEMENT- created full process and work streams for department- managed a diverse team of 25 designers, producers & coders- managed commercial development of sites for Nestle, HSBC, Merryll Lynch, GSK & CompaqManaged team to create and maintain sites in a new and emerging medium. Worked with Account Managers and clients to win business through pitches and tenders. Managed client relations and expectations to create brand presence online. Responsible for studio resource management and scheduling. Attended monthly board meetings reporting on budgets, resources, billable hours, sales targets, salaries and recruitment. Created detail work processes and supporting documents and rolled out to create an effective and efficient production team.★ HIGHLIGHT | Project Managed international collaboration for e-trading between HSBC and Merryll Lynch ★

KEY SKILLS | PROJECT & VENDOR MANAGEMENT- localisation of MSN homepage & Internet Explorer- multiple project phase managementManaged localisation vendors for Internet Explorer and msn.com. Developed skills in detailed project management, maintaining multiple cycles through project phases with rigorous process and testing. ★ HIGHLIGHT | expert at delivering brand experience to local market ★

KEY SKILLS | CONTENT MANAGEMENT & COMMERCIAL WEB DEV- hired & managed team of 10 - created 300 pages of content- commercial development of client sitesHired and started IOL's production team. Negotiated content partnerships to create dynamic site content for members. Managed production schedule and resource allocation. Developed commercial sites for clients with sales team to generate revenue, demonstrating skill in pitches, concepts, translating client expectations, specs, style guides and CMS systems. ★ HIGHLIGHT | Managed Ireland's 1st E Comm site for AIB irelandathome.com ★ Founding member of the Irish Internet Association (IIA) ★

KEY SKILLS | CONTENT MANAGEMENT & AUDIENCE ENGAGEMENT- project management - official site for UEFA Euro 96 sponsored by MSNProduced content for MSN Today,homepage. Grew audience for a new global proprietary service with content and community engagement. Set Up MSN's early customer services with community managers and hosts. Developed protocols for forums and boards and community care.★ HIGHLIGHT | Launched the 1st live online chat show, MSN Tonight, interviewed George Michael, Gerry Adams and Bill Clinton ★

KEY SKILLS | REPORTING & EDITORIALBased in the UN reporting on daily sessions from the General Assembly. Carried out quick reporting that highlighted key content, sub editing and writing concise releases for pick up by Reuters and AP newsfeeds.★ HIGHLIGHT | Reported on St John Paul II's papal visit and his address to the UN General Assembly ★