Joanna Borges Email & Phone Number

Usa & Latam

Help +20 entrepreneurs and pymes go from invisible to creating and positioning scalable brands*Where? At different industries: technology, hospitality, veterinary, child healthcare, beauty, professional services, beverages, confectionery, retail…* How? Through integrated marketing: online and offline strategic planning; social media; brand partnerships; print media; web design / management; email marketing; SEO; paid Ads and videos* Location: United States, Latam and Spain

Miami, Fl

* 360 Marketing: Develop internal and external communication strategies and processes that improved company's branding of new and existing products, as well as relationships with partners. Support the Sales function. Lead several marketing projects: the production of promotional and educational videos; the development of new websites, apps and features; generic and industry focused email marketing campaigns; the appearance on printed material, magazines and sponsorship ads with professional sports teams; manage marketing efforts for presence at conference and events with partners and clients, as well as marketing proposals and budgets; among others. Also, develop and implement the company's Digital Marketing Strategy and Social Media presence. * Team Development: Coach individuals among cross-functional teams to enhance marketing performance and provide professional leadership and development in a cooperative environment.* Project Management: Overall responsibility of QLX iQ-Console, a business solution for small and medium size businesses that allows them to manage their online and mobile presence, analytic, data and community engagement.

Miami, Fl

* Designed and drove advertising strategies and special marketing proposals. Developed merchandise presentations, increasing online and store sales and revenues by 25%.* Successfully developed over 10 websites and coordinated all design, maintenance, and content updates.* Continually increased sales and revenue, from traditional sources such as B2B and trade shows. * Defined and implemented PR and social media strategies to meet revenue goals.* Drove a team of 15 people to achieve and meet the company’s expectations through coaching and acquired leadership skills: Plan, assign, and direct work; mentor and set goals; appraise performance.

Miami, Fl

* Created, planned, updated, and managed all weekly radio and television advertising campaignsbased on rate structures, and media scheduling.* Developed and implemented all marketing strategies, policies and budgets.* Coordinated all communication via media representatives to production department.* Organized all media orders and handled all sponsor and traffic information.* Designed and analyzed results of targeted promotions geared to LATAM.* Planned and directed monthly advertising and marketing budgets.* Recognized performer by senior management and go-to-person for new projects and leadership roles.

Miami, Fl

* Covered a variety of current events and general interest topics about business, government and civil life in Miami’s community.* Gathered information about events through research, experience, and attendance at artistic, social, and other functions. * Conducted interviews with city mayors, ambassadors, artists and other important individuals in the South Florida and Hispanic Community.* Report latest news on important and recent inventions.

Caracas, Venezuela

* Selected, classified, summarized and wrote all international news for the midday newscast.* Was instrumental in determining stories emphasis, length and format.* Created voiceover for all English comments or voiceovers. * Provided compiled coverage of both anticipated and spontaneous published news.* Assistant News Producer.

Caracas, Venezuela

* Analyze competitor’s products and statistics to help formulate marketing plans, and sales goals and so increase revenue and readership.* Develop, track, monitor and maintain leads for potential proyects* Responsible for scheduling ad placement, with A & E staff.* Build relationships with BD counterparts for strategic alliances* Provide new business and prospect reports to management on a regular basis* Acted as community and business liaison.

Caracas, Venezuela

* Daily monitoring of mass media, to create news stories for noon newscast.* Coverage of entertainment, national, and international events.* Conducted both live and taped interviews of celebrities and personalities.* Worked on technical aspects of broadcasts.

Master’S Degree, International Business

Master In Business Tourism & Event Management (Mice), Blended Program

Master In Sales Management

Associate'S Degree, Business Supervision & Management

Ba, Mass Media Communications

Education record