Joanna Bowzer, Mba, Mslm Email & Phone Number

Oklahoma City, OK, US

Oklahoma City, OK, US

Oklahoma City, OK, US

Phoenix, Arizona, US

• Have evolved the ClearVoice marketing apparatus to drive 25% growth YoY in SQLs while cutting 40% of operating expenses.
• Drive new solutions and process innovation to help increase our product-market fit and better serve our target customers.
• Oversee and direct all owned, earned, and paid media channels.
• Oversaw the development and implementation of the new ClearVoice website and established a new brand, messaging, and go-to-market approach for the company.
• Built and oversee new performance marketing initiatives in customer retention, Employee Advocacy, content distribution & performance, SEO, paid lead generation, and thought leadership.
• Rebuilt the content strategy and production flow, increasing output by 250% while cutting costs by 25%.

Phoenix, Arizona, US

• Onboard all new enterprise-level and agency customers ingesting their brand, voice, tone, editorial, and design guidelines, and more to help ensure the delivery of best-of-breed content.
• Ideate, brief and manage content editorial for 50+ enterprise and agency clients in multiple industries including travel, cybersecurity, AI, healthcare, insurance, beauty, and business.
• Managing freelance writers and editors on delivery of quality and editorial sound content.
• Helped develop new creative service delivery processes to help faciliate more efficent onboarding, ideation, and content production.

Educating and empowering content entrepreneurs and helping entertainment companies to pivot, launch, or grow their brand.

• Led & executed growth, partnership, booking, production, and marketing initiatives driving revenue growth of 75%+ year-over-year
• Built and managed digital initiatives while managing cross-disciplinary teams in marketing, events, and video production.
• Produced over 100 live-event experiences per year in venues and locations across the world (400+ during tenure at MindTravel)
• Ideated and developed new digital courses and programs to activate within the MindTravel community
• Hired and Managed production teams in multiple cities simultaneously

• We Are Gathered Here (F) (director, co-writer) *Award-winning
• Future ’38 (F) (producer), *Award-winning
• After Party (F) (consulting producer) *Award-winning
• CONGO (F) (script consultant)
• e.ro.sion, noun (S) (producer), *Award-winning
• Delusions of Guinevere (F) (director, producer), *Award-winning

• Sozo Artists, October 2016 - June 2021 | producer, marketing & business development: Advise on long-term strategy, business development, operations, and marketing-related activities for both the firm and for artists.
• MX4, December 2016 - February 2017: Advise on growth, customer acquisition, branding and marketing-related activities.
• CBE Music, February 2014 - February 2017: Advise on all branding, business development, and marketing-related activities. Execute key new business initiatives.
• Kevin Keller Productions LLC, February 2014 - July 2015: Advise on all branding, business development and marketing-related activities. Execute key new business initiatives. Secure new bookings and commissions.
• CinePointe Advisors (formerly The BA Department), November 2012 - April 2013: Advise and manage in the web rebranding and launch of The BA Department and related Web properties

• Built and maintained extensive mentor network of top entertainment and digital business executives
• Developed relationships with digital media and film industry companies including digital distribution platforms, talent agencies and emerging technologies for audio and video content production
• Managed marketing, public relations and social media activities on behalf of the company
• Advised Dogfish Accelerator film production companies on business development, operational growth, marketing and digital distribution strategy and investment procurement
• Produced key events for the Dogfish Accelerator Program
• Negotiated key partnerships and sponsorships with potential film service providers and platforms

US

• Managed the ideation, development, production and post-production of over two dozen infotainment products in multiple partner categories including spirituality, personal development, fitness and business learning.
• Developed and implemented new operational strategies to increase production output by 60% while cutting the number of resources required
• Created and outlined new-feature documentation for the iAmplify MediaFactory platform to ensure proper communication between the business development team, marketing and technical team
• Developed and implemented new customer service and QA processes to ensure more effective new product launches
• Managed production and customer service teams including direct reports and outside consultants (both US-based and abroad)

US

• Developed, integrated and managed a self-serve publishing, marketing and affiliate program with over 1000 partners selling their digital media content online
• Supported the CEO and SVP of Business Development in closing over 150 content licensing and distribution agreements with companies including Bloomberg, The Wall Street Journal, Fox Interactive Media, Conde Nast
• Managed and facilitated issues licensing and legal issues related to content acquisition and distribution on behalf of the company
• Project managed the development, launch and marketing of partnership sites and digital media content including Bloomberg, Condé Nast and Dow Jones
• Developed and implemented data-driven, scalable consumer marketing campaigns for iAmplify partners utilizing social media, grassroots, email marketing, SEM and SEO
• Created all corporate communications including product marketing articles, press releases, investor letters, etc.

US

New York, NY, US

• Secured lead and cover stories on behalf of clients in key industry trades and major publications including TIME Magazine, The Wall Street Journal and The Today Show
• Implemented a pilot community marketing and public relations campaign with 100 hospitals across the U.S. Program framework created is used by a number of companies today including General Electric and Pfizer
• Prepared press releases, media pitches, investor communiqué, and other corporate communication documents on behalf of clients
• Advised clients on search engine marketing and search engine optimization efforts in compliance with FDA marketing requirements

Journalism & Mass Communication

Master Of Business Administration - Mba

Master Of Science - Ms, Management & Leadership