• consistency of DUKA style control,• design thinking implementation in DUKA products, branding and packaging,• trends hunting and translating into the products, collection styles manuals (base & seasonal assortment),• product development (new designs and customised products),• designing: product design, patterns, textiles, packaging design ect.,• cooperation with freelance designers,• communication between product / marketing / visual merchandising departments (trends, collection briefs, branding, packaging, merchandising)• selection of product range (European and Asian fairs, suppliers briefs),• cooperation during photo sessions,• developing activities calendar with marketing,• supporting effective communication and products display in stores,• store image maintaining in accordance with DUKA concept (with investment dept.)

• Industrial design management and consulting: commercial and retail interior design, industrial and graphic design, brand concepts, corporate id, shop windows concepts and individual POS solutions, merchandising, trade marketing consulting, graphical information systems concepts...