Joanna Wong Email & Phone Number

Canada

Toronto, Canada Area

Current Portfolio includes: Audio (Headphones + Portable Speakers + Audio accessories)Transitioned from managing only the Retail Stores to Omni starting in March 2021Transitioned to the Audio Category starting December 2021• Report to the Category Manager, accountable for a $50+ million Audio portfolio• Manage brands such as Apple, Beats, Sony, JBL, Samsung, Bose, House of Marley, Marshall, Google and Private Labels• Increased the Cell Phone + Accessories category YoY by 2% in Revenue and 17%+ in Margin in a dynamic 2020 when sales were shifted to the separate Online business during the pandemic. This increase was achieved by major effort in refreshing the 400+ sku inline assortment, maximizing offshelf promotion opportunities, streamlining the product offerings by focusing on select national brands and developing new lines in private labels to complement the assortment, collaborating with vendors and internal teams in building new planogram fixtures and signage to support the refresh• Increased the Android Wearable category YoY by 19%+ in Margin while keeping sales almost flat in 2020 when most sales were shifted to the separate Online business during store lockdown• Negotiate favorable pricings, discounts, advertising, and back-end rebates• Create sales uplift by planning feature products on printed and digital flyers, eblast banners, catalogs, etc. while also being accountable for their content accuracy• Provide merchandising direction to the planogram team to optimize customer shopping experience • Provide forecasting direction to the replenishment team to optimize in-stock level and maintain strong inventory turns Past Portfolio includes but not limited to: Cell Phone + Accessories, Wearable, Tablets, Cameras (DSLR/Point & Shoot, Action, Dash), Telephones Past Brand Management includes but not limited to: Fitbit, Amazon, Asus, Canon, Nikon, Fujifilm, GoPro, Nokia, Blackberry, Panasonic, Vtech, Otterbox, Scosche

Toronto, Canada Area

• Reported to the Purchasing Manager, accountable for a $7 million portfolio of 30+ product lines, 4,000+ sku's which includes but not limited to large format / consumer printers, graphic tablets, laptops, desktop computers, LCD monitors, scanners, VR cameras, photo paper, presentation portfolio and photo editing solutions• Managed brands such as Epson, Wacom, Canon, HP, Eizo, NEC, X-Rite, Moab, Pina Zangaro, and Insta360• Revived the declining Printing Workflow category, resulting in a 7% sales growth after the 1st year of managing the line in a very challenging market• Increased sales of a key brand by 300% from $270K to $1.1M after the 1st year of managing the line, and further increasing it by 600% to $1.9M after the 2nd year• Reduced $265K of excess / aging inventory which represented 32% of total inventory within 6 months of managing the category• Expanded both in-store and online sales by initiating, planning, and executing marketing campaign, optimizing web presence, shelf space and floor plan through collaboration with marketing, IT, merchandising, graphic design, vendors and store management teams• Negotiated favorable pricings, discounts, advertising, back-end rebates, terms, freight and returns• Reviewed product lines regularly to maximize revenue and profit by conducting trend analysis to identify growth opportunities • Managed inventory to ensure healthy in-stock and strong turns

Toronto, Canada Area

• Reported to the Purchasing Manager, accountable for a $1.6 million portfolio of 20+ product lines which included but not limited to filters, hard / soft cases, tethering products, mini tripods, photo frames, multi-carts, bulbs and lens / sensor cleaning products• Managed brands such as B+W, Hoya, Pelican, Nanuk, Tether Tools, Joby, RockNRoller and Ushio• Revived the declining Accessories category, resulting in 11% revenue growth in a very competitive market• Revived 6 declining product lines resulting in over 50% YOY revenue growth by sourcing new vendors, negotiating new pricing and inventory clearance programs, revamping the product assortment and developing new online and in-store marketing / merchandising strategies• Sourced products locally and internationally (ie. US, Korea, etc.)• Procured non-retail goods for the merchandising, shipping and purchasing department • Performed similar functions as the Buyer, Printing Workflow / Virtual Reality (VR)

Toronto, Canada Area

• Reported to the V.P. of Sales, accountable for a $25 million portfolio of 2 product lines which included LCD monitors and projectors• Increased sales revenue by 67% from $15 million in 2008 to $25 million in 2011• Developed and executed business plan which outlined all factors including but not limited to product assortment, pricing, forecast, inventory, promotion and channel marketing to achieve the financial budget (Revenue & P&L target)• Sourced and collaborated with third-party agencies to produce both print and online marketing materials for product launches and promotions (ie. online banners, eblasts, POP displays, giveaways, translations)• Directed the launch of a microsite from concept to launch and its consistent maintenance for catering to the education market which was a major factor for the continued strong revenue growth• Utilized business intelligence for making business decisions by regularly conducting sales, financial, market trend, competitive and product return analysis• Provided directions to logistic team for inventory allocation that required prioritization to meet customer demand and optimize inventory level across the distribution channels • Responsible for the Sales Administration team, its reporting and the execution of its strategies• Provided recommendations to senior management to improve the overall efficiency of the company in all areas• Acted as the back-up person for the V.P. of Sales

Toronto, Canada Area

• Reported to the General Manger, responsible for providing administrative support to the General Manager and multiple Sales Managers• Assisted the product manager by providing competitive and sales analysis• Assisted in creating and reviewing marketing materials• Created and maintained customer price lists on a regular basis• Built strong customer relationship by warm calling selected resellers on a regular basis to further understand their business needs to promote sales and customer loyalty• Pursued purchase orders from direct customers by providing analysis indicating current market demand and product run-rate versus inventory level• Provided similar role functions as the previous position of Sales Support Representative

Toronto, Canada Area

• Reported to the Inside Sales Manager, responsible for providing administrative support to the Director of Sales and multiple Sales Managers within the Consumer Electronic and Retail Divisions• Created and implemented the standard of process for sales administration to support the new Consumer Electronic Division (ie. Future Shop, Best Buy, Sears, the Source, Home Hardware, 2001 Audio Video, Ingram Micro and Tech Data)• Maintained direct and indirect customer spending reports and budgets• Improved customer relationship by responding to phone and email inquiries and providing solution and support for resolving issues• Executed pricing, promotional program and customer program• Audited incoming claims from direct and indirect customers• Acted as the back-up person for the Inside Sales Manager and Order Desk Representative

Toronto, Canada Area

• Reported to the Marketing Manager, provided support to the Marketing team